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3 Mobile Search Tactics to Boost Your ROI
Amanda Moshier | April 7th, 2010
It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To help you understand the value and place of mobile search in your marketing mix, last month we identified three significant ways mobile differs from online search. For this month’s feature, we tapped one of the top mobile advertising networks to give you straight-from-the-horses-mouth advice on how to leverage mobile search for maximum ROI. Read on for three tactical tips to change the way you think about mobile search and help you get more out of your next campaign. 1 – Create a custom mobile landing page Not only is it difficult (and sometimes impossible) to view an entire website on Continue reading…
Tags: 3 mobile search tactics, mobile advertising, mobile marketing, mobile search, Wprogram
Posted in Business, Mobile Marketing, Mobile Search, Wprogram | No Comments
