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Archive for the ‘Viral Marketing’ Category
Viral Marketing – What Is It Good For? Absolutely Nothing! – Tell Your Friends
Josh Tauber | November 20th, 2008
by Josh Tauber Director, Viral Marketing Wpromote, Inc. The main purpose of viral marketing is to promote your name online. When people know who you are, then they can develop a further interest in your product or service. Viral videos will very seldom result in direct conversions. As a business owner, you are in all likelihood enthusiastic about what you are selling. Sadly, nobody watching videos online is excited about you or your product. People watch videos for entertainment. The viral approach differs inherently from traditional TV and radio advertising, scaring off many companies looking to use viral as a new source of advertising. What’s more, if your service is slightly more abstract or isn’t a straightforward commodity, marketing can be a challenge. Your best bet is to get large amounts of people aware of who you are and – through clever, indirect means – let them know what you are offering. Viral presents an idea to a group of users and requests a response. This response can be laughter, excitement, intrigue, and more. At times it can even be interactive. Whatever the outcome, the goal is a connection. The desired connection is between the end user and your company or product. By entertaining or engaging a user they connect with you. “Hey we think alike” or “that company is outrageous, I like their style.” It’s not important that the concept tie in directly with your service, because viral operates on the idea that advertising turns people off. Here’s a Continue reading…
The Inaugural Wpromote Video Blog
Amir Shoucri | October 23rd, 2008
Howdy all, Here is the first of our new weekly Thursday video blog for the office. We chose “fish” as the first topic because the sky’s the limit and we wanted to start out with something really boring. Please e-mail any ideas for future episodes and, by all means, participate in making them. I refuse to make these alone. Amir Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] document.getElementById(“player1″).style.display = “”; var s1 = new SWFObject(“http://www.wpromote.com/blog/wp-content/plugins/flv-embed/flvplayer.swf”,”player1″,”438″,”268″,”7″); s1.addParam(“wmode”,”transparent”); s1.addParam(“allowscriptaccess”,”always”); s1.addParam(“allowfullscreen”,”true”); s1.addVariable(“height”,”268″); s1.addVariable(“width”,”438″); s1.addVariable(“file”,”http://www.wpromote.com/blog/video/videoblog1.flv”); s1.addVariable(“link”,”http://www.wpromote.com/blog/video/videoblog1.flv”); s1.addVariable(“showstop”,”true”); s1.write(“player1″); Save this Post!
How To – Viral Marketing (What Not To Do)
Josh Tauber | September 22nd, 2008
It was reported earlier this week that “Kitt”, the beloved Mustang GT500KR from the new Knight Rider Television series was stolen at a promotional event in Toronto Canada. E! News seemed to have the initial scoop while YouTube users were uploading first hand accounts of the events from cellphone videos. It all seemed very suspicious. I had to further my investigation — call me the Mythbuster of Viral Marketing. I first checked to see who uploaded the video. It was fairly suspect that the user who uploaded the video was a new member to Youtube. Although not definitive evidence that this was a “fake” viral, it didn’t help. Next I looked at the meta tags. These tags are usually not very good if a user isn’t familiar with meta data. Check even popular videos on Youtube. They are sparse and sometimes unrelated (Hot chicks making out, boobs, etc.) The tags on this persons Youtube video were as follows: Now lets look closer at these Meta Keywords… They did have one random keyword in there — “girls” — but the rest are too perfect. They not only used quotes for an exact match keyword, hardly common knowledge among the everyday YouTube user, they used the keyword “E!”. E! huh? Even if E! was at the event I am not sure that an everyday YouTuber would have the insight to carefully select E! as a keyword. Today we found out it was in fact a Viral Marketing campaign. I wanted to add Continue reading…
Tags: viral, viral advertising, viral advice, Viral Marketing, viral video marketing
Posted in Viral Marketing | No Comments
Viral Violence
Amir Shoucri | September 19th, 2008
“…the comic mask is ugly and distorted, but does not imply pain.” –Aristotle Most of us who work on computers will watch at least one funny or outrageous video a day. Sometimes more like 10 or 20. They usually come out of nowhere, dropped in the form of an IM or e-mail link — a little gift of levity or extreme violence to help you through the day. Perhaps a flaming-shot-gone-wrong video like this one. It makes you feel like a champ watching bad things happen to someone else. It lets you ignore the bad things that are happening to you. In a way, comedic and violent videos (the line is fine) are similar to the puns and pratfalls of vaudeville days. You used to go pay to see a man fall on his ass on a stage. Now, you can watch a baby kicked for the same effect. Or a remix of a baby being kicked. The key difference, you might say, is this one really happened (if it wasn’t faked) whereas physical comedy in vaudeville or a film is staged. There’s a quote from a magician character in the Christopher Nolan movie The Prestige: “If people actually believed the things I did on stage, they wouldn’t clap, they’d scream. Think of sawing a woman in half.” The implication is we should be upset about a baby being kicked, not laughing. That is, if it were real. Without getting too intellectual about it, I think it’s probably because the Continue reading…
Tags: comedy, funny, humor, hurt, violence, viral, viral video
Posted in Viral Marketing, Wpromote | No Comments
