Archive for the ‘Twitter’ Category

Apps for the Real-Time Era

Kevin Burns | August 16th, 2010

Interacting online with real-time media is quickly becoming a leading trend in recently released websites, content, and applications for smart phones. Staying updated and informed about the most recently released information is a feature that websites or applications have to offer in order to stay relevant.  Companies and concepts have emerged that cater to this constant real-time release of information like Twitter, Digg, Facebook, Gilt, and many more.  This article will help you understand why this trend is about to be integrated into your daily life, and will give you a look into some of the most popular real-time websites and applications that are only a few hours new. For those who have not heard yet, ESPN released a real-time media application that is similar to Foursquare late last week.  This application, named Passport, allows you to check into sporting events, see who is there, and converse with other attendees.  This application will allow true fans to declare there unwavering dedication to their team, and provide another platform for immense amounts of trash talking.  Philo and Miso are new real-time applications that allow people to chat about TV shows currently airing on public platforms.  These applications, will be apparent to mainstream app users by the Fall, and will undoubtedly continue to partner with cable conglomerates like Miso’s relationship with TNT. Participating in real-time media provides extremely useful analytical information for companies, and that is why companies like Gap have implemented promotions for customers who check into Foursquare when showing up Continue reading…

 

Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO).

KRONiS | May 6th, 2010

SEO – Expert post – Aaron Kronis is the SEO Director for Wpromote Inc. Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO) efforts. Today I’m going to touch base on different ways to monetize your blog and the importance of using more than one method to achieve results while keeping a focus on SEO at all possible times. Think about it. You can’t control the traffic that comes to your site, and much will bounce due to the nature of the Internet. However, if you do get enough sheep to graze in your pastures long enough, you can put enough pots of honey out there that some will click on your ‘deals’ to take advantage of your breaks and affiliate referrals to make purchases you suggest to them. Ways to make money from your website: Well, first you need traffic! I suggest focusing on building a community of recurring users that refer their friends to participate in your website’s discussions when possible to grow a user base over time. This is not easy, it is hard work and takes time and passion. If you are looking for a quick buck, do something else! If Google Analytics on your site shows that you have barely any repeat visitors, then your ‘community’ may simply exist when new users come to your site and never return. This means you are mostly getting new visitors based on the monthly global and local searches done in the search engines. Once you Continue reading…

 

If I Had My Way: Volume 2

Matthew Burr | February 24th, 2010

Disclaimer: This post is meant to be purely satirical. It is tongue-in-cheek, and we ask that readers keep that in mind. Please take no offense to anything contained herein. Wpromote and many of its employees are active users of Twitter and other similar services, and we encourage all to explore and utilize these social media tools. — The Management If I had my way… there would be an end to inane tweets. I mean, who gives a crap? I don’t. That’s for certain. I don’t care that you’re extra tired today because you stayed up late playing Farmville. I don’t care that some days, your shoes just won’t stay tied. I don’t care that your favorite song just came on the radio. I don’t care. I don’t care. I don’t care. Now, I understand the hypocrisy of writing a blog post criticizing microbloggers (I secretly hope no one reads this), and I understand how easy it is to avoid Twitter and the other sources of mindless drivel. However, this is one of those things, the mere existence and popularity of which just bother me. To whom are these people speaking? Their friends? I can’t imagine they have many. Otherwise, they wouldn’t feel the need to tweet in the first place. Does tweeting make them feel important? Heard? Connected? They’re not. They’re merely putting noise into the desolate wasteland of cyberspace. It is a disturbing trend of self-importance being used to mask feelings of loneliness and low self-worth. I’m pretty sure Continue reading…

 

Last Call, 2009: Here Are 6 Posts from The Wpromoter That Help Put the Year In Perspective

Amanda Moshier | December 30th, 2009

2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content. As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009. The Google Witchhunt Calling it a ‘witchhunt’ is probably extreme, but let’s face it – everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide – we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).” The Quest for Better ROI A recession year in terms of spending on advertising, everyone was looking for ways to increase ROI. The beauty of online marketing tends to be accountability, but another huge benefit is the ability to make nominal tweaks and notice relatively instant results. Check out this roundup from Wpromote’s President and CEO, Mike Mothner, called “8 Things You Aren’t Doing That Will Boost Your SEM Results.” The Twitter Phenomenon Twitter made it cool to ‘do you’ in 2009. If you’re still unsure what all the fuss is about or simply want a better understanding of the microblogging service that took Continue reading…

 

Webmaster World / Pubcon Las Vegas Recap: VIDEO

KRONiS | November 23rd, 2009

Las Vegas Pubcon 2009 Wpromote was fortunate enough to attend this year’s pubcon in Las Vegas in a slightly different manner than the previous two years we’ve attended. This time Christian (@itsxtian) and I (@KRONiS) had different agenda’s as I had a speaking gig on a great SEO Tools Panel and was armed with my new Zi8 Kodak HD camera. After having lots of experience with our SEO team, Christian was looking for more interesting and specific advanced SEO tactics to take away from pubcon, while supporting my efforts of speaking, networking and also enjoying our time at Pubcon. Now that we’ve attended several of these events and I’ve spoken at BlogWorld, 140character conf, and the Wordcamp LA/Vegas confs, our world of SEO and search-related networking has expanded such that we know who most of the movers and shakers are in this industry. This gives us some piece of mind in knowing who we are looking to meet up with at these events and what we wish to accomplish. I was asked to speak on a SEO / SEM Tools panel with Rand Fishkin (@randfish of SEOMoz), Jon Henshaw (@RavenJon of RavenTools), Jim Boykin (@jimboykin of WeBuildPages) and at first I was simply introducing myself to the community, explaining the things I did to become an SEO. For example: Going to as many conferences as possible and meeting the guys like the ones on this panel and exchanging information, asking the burning SEO questions I had for my clients and Continue reading…

 

The LA 140 Character Conference at Kodak Theater, Hollywood, CA Oct 27-28, 2009

KRONiS | November 4th, 2009

Jeff Pulver (@jeffpulver) created this conference. He was a nice guy, and generous enough to give me an ‘I am character’ guest pass. I was secretly pushing to get on a ‘Twitter and music’ panel, but having the guest pass Jeff gave me was rad as it allowed me to gain free access to the conference and all the after parties as well as be featured on the ’140 characters’ conference page which instantly boosted my follower count on Twitter. The conference was fun and a great experiment in ‘real-time’ communication. It was interesting to follow the tweets from conference attendees about the action unfolding in front of me. In the end, I gleaned several key takeaways from the conference about Twitter and how to use it, something I like to call ‘Twitter-Cation.’ I’m going to recap some of the highlights in this post and I hope you find them useful. Let’s get started! What to Tweet If you tweet, send something that has substance and meaning. For example, if you tweet ‘Eating breakfast,’ this provides no value and is not interesting. I would unfollow a Twitterer sending tweets like that very quickly as would many others…. A more informative or interesting tweet would read something like ‘Eating breakfast at Canter’s Deli with @hellojoenguyen before a long day at Kodak Theater for the Twitter #140conf’ Using Photos to spice up your Tweets The conference was sponsored by Kodak, and there were several photography sessions, out of which I concluded the Continue reading…

 
 
 

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