Twitter Category

If I Had My Way: Volume 2

Wednesday, February 24th, 2010

Disclaimer: This post is meant to be purely satirical. It is tongue-in-cheek, and we ask that readers keep that in mind. Please take no offense to anything contained herein. Wpromote and many of its employees are active users of Twitter and other similar services, and we encourage all to explore and utilize these social media tools. — The Management

If I had my way… there would be an end to inane tweets.

I mean, who gives a crap?

I don’t. That’s for certain.

I don’t care that you’re extra tired today because you stayed up late playing Farmville. I don’t care that some days, your shoes just won’t stay tied. I don’t care that your favorite song just came on the radio. I don’t care. I don’t care. I don’t care.

Now, I understand the hypocrisy of writing a blog post criticizing microbloggers (I secretly hope no one reads this), and I understand how easy it is to avoid Twitter and the other sources of mindless drivel. However, this is one of those things, the mere existence and popularity of which just bother me.

To whom are these people speaking? Their friends? I can’t imagine they have many. Otherwise, they wouldn’t feel the need to tweet in the first place. Does tweeting make them feel important? Heard? Connected? They’re not. They’re merely putting noise into the desolate wasteland of cyberspace. It is a disturbing trend of self-importance being used to mask feelings of loneliness and low self-worth. I’m pretty sure that were Narcissus alive today, he would have died from Tweeting.

A study published by Pear Analytics last August found that over 40% of tweets can be classified as “Pointless Babble,” defined as “I am eating a sandwich now” tweets, the worst kind. That seems about right. The next most common classification was “Conversational,” which consists of back-and-forth communication between individuals. These tweets make up almost another 40% of the total. Why are these people having one-on-one conversations in a public forum? What’s wrong with phone, email, IM, text… ? They’re like the people who have conversations in crowded elevators. I hate them, too. To top it off, another 10% of tweets are made up of “Spam” and “Self promotion.” So, that brings us to almost 90% of all tweets being completely worthless and devoid of anything other than self-service and -import.

Now, this is not to discredit those who use Twitter responsibly, those who fall in that remaining 10%. Wpromote has dozens of clients who use the service effectively as a tool to communicate and interact with their potential clients and customers. Further, we have a number of employees who distribute insightful, thought-provoking or humorous stories and musings through their Twitter accounts. In fact, right here on this blog, our one-and-only Amanda Moshier published an informative piece on the opportunities and benefits presented by Twitter. There is simply no questioning the potential behind this platform.

However, this is meant to address those who abuse it, those who clog our existence with their desperate needs for attention. Next time you go to tweet, ask yourself a few questions first.  Do people want to hear about my iced soy vanilla green tea chai latte?  Do people want to know the color of my dog’s poo?  Do people care how full I feel after eating In-N-Out?  No, they do not.  Ask yourself if people actually will give a crap or if you just really WANT them to give a crap… because there’s an enormous difference.

Oh, and make sure to retweet this!  Loves!

Last Call, 2009: Here Are 6 Posts from The Wpromoter That Help Put the Year In Perspective

Wednesday, December 30th, 2009

2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content.

As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009.

  • The Google Witchhunt

Calling it a ‘witchhunt’ is probably extreme, but let’s face it - everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide - we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).”

  • The Quest for Better ROI

A recession year in terms of spending on advertising, everyone was looking for ways to increase ROI. The beauty of online marketing tends to be accountability, but another huge benefit is the ability to make nominal tweaks and notice relatively instant results. Check out this roundup from Wpromote’s President and CEO, Mike Mothner, called “8 Things You Aren’t Doing That Will Boost Your SEM Results.”

  • The Twitter Phenomenon

Twitter made it cool to ‘do you’ in 2009. If you’re still unsure what all the fuss is about or simply want a better understanding of the microblogging service that took the world by storm, check out my post, “Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009.”

  • The Viral Marketing Explosion

It’s effective, powerful, and ‘cool.’ It has that ‘everybody’s doing it and so should we’ cache to it. But viral marketing is not a paint-by-the-numbers tactic, and poorly executed viral campaigns can cause a brand more harm than good. Get some tips from Jesse Bouman, Wpromote’s Viral Marketing and Social Media Manager, in his informative post, “3 Common Viral Marketing Mistakes and How to Avoid Them.”

  • The Broadband vs. Broadcast Battle

Another big development this year was the growing popularity of online video and the effect it had on consumer viewing habits and the broadcasting industry as a whole. Get an overview of the way online video is changing the TV game in my post, “Hulu Desktop App Challenges Cable Networks.”

We hope you enjoyed this recap. Here’s to more great content, and lots of success in 2010! Happy New Year!

Webmaster World / Pubcon Las Vegas Recap: VIDEO

Monday, November 23rd, 2009

Las Vegas Pubcon 2009

pubcon-logo
Wpromote was fortunate enough to attend this year’s pubcon in Las Vegas in a slightly different manner than the previous two years we’ve attended. This time Christian (@itsxtian) and I (@KRONiS) had different agenda’s as I had a speaking gig on a great SEO Tools Panel and was armed with my new Zi8 Kodak HD camera. After having lots of experience with our SEO team, Christian was looking for more interesting and specific advanced SEO tactics to take away from pubcon, while supporting my efforts of speaking, networking and also enjoying our time at Pubcon.

Now that we’ve attended several of these events and I’ve spoken at BlogWorld, 140character conf, and the Wordcamp LA/Vegas confs, our world of SEO and search-related networking has expanded such that we know who most of the movers and shakers are in this industry. This gives us some piece of mind in knowing who we are looking to meet up with at these events and what we wish to accomplish.

I was asked to speak on a SEO / SEM Tools panel with Rand Fishkin (@randfish of SEOMoz), Jon Henshaw (@RavenJon of RavenTools), Jim Boykin (@jimboykin of WeBuildPages) and at first I was simply introducing myself to the community, explaining the things I did to become an SEO.

For example: Going to as many conferences as possible and meeting the guys like the ones on this panel and exchanging information, asking the burning SEO questions I had for my clients and also becoming a go green blogger as well.

seomoz werewolf party at pubcon 2009
Lots of SEOs at the Werewolf SEOMoz Party (l to r: Erika Mamber (Demand Media), Michael Martin (Google Android Blogger), Emily Spence, Shirley Tan, Aaron Kronis, Evan Fishkin)

Video where matt talks about malware, international domains and more.

I decided to put together a video compilation of what I could film at pubcon, including some candid moments where Matt Cutts was shaving people’s heads and answering SEO questions. That inspired this graphic:

Which you can pass around with this link: http://bit.ly/3baldmoon

Part 2, matt shaves  another SEO, Nelson James who has questions, Matt answers several International questions for others as well as one for me about Canadian .ca domains hosted in USA.

Then he gets into Malware and Hacking being really on the rise and how webmaster central will help you diagnose your hacked sites using ‘fetch as Googlebot’ to combat sneaky hackers who don’t show the hacked page unless it is Googlebot coming to fetch it, and if you have a noarchive meta tag, you would never know you were hacked.
(note: Matt says “.ca we already know is relevant to Canada and the US IP should still be fine. You can have the TLD and then host it somewhere else, in theory we might think that you are relevant to both the spots…usually i don’t recommend that sort of granularity and tinkering with that stuff because people make mistakes and can shoot themselves in the foot if they are not careful“)

This next clip is from the PUBCON part of pubcon…

Till 2010! - thanks Brett Tabke and Joe Morin for doing such a great job with everything from the conference to the parties.

The LA 140 Character Conference at Kodak Theater, Hollywood, CA Oct 27-28, 2009

Wednesday, November 4th, 2009

The 140 Character Conference LogoJeff Pulver (@jeffpulver) created this conference. He was a nice guy, and generous enough to give me an ‘I am character’ guest pass. I was secretly pushing to get on a ‘Twitter and music’ panel, but having the guest pass Jeff gave me was rad as it allowed me to gain free access to the conference and all the after parties as well as be featured on the ‘140 characters’ conference page which instantly boosted my follower count on Twitter.

The conference was fun and a great experiment in ‘real-time’ communication. It was interesting to follow the tweets from conference attendees about the action unfolding in front of me. In the end, I gleaned several key takeaways from the conference about Twitter and how to use it, something I like to call ‘Twitter-Cation.’ I’m going to recap some of the highlights in this post and I hope you find them useful. Let’s get started!

What to Tweet

Twitter Bird Dots and HeartsIf you tweet, send something that has substance and meaning. For example, if you tweet ‘Eating breakfast,’ this provides no value and is not interesting. I would unfollow a Twitterer sending tweets like that very quickly as would many others….

    A more informative or interesting tweet would read something like ‘Eating breakfast at Canter’s Deli with @hellojoenguyen before a long day at Kodak Theater for the Twitter #140conf’

Using Photos to spice up your Tweets

The conference was sponsored by Kodak, and there were several photography sessions, out of which I concluded the following:

  • When you can and whenever possible, it is best to include a photo in your tweet. While you are limited to only 140 text characters, a link to a photo will help elaborate on what you are doing/commenting about, and as the old adage says, ‘a picture’s worth 1000 words’ — which is much more than 140 characters!
  • Some of the photography folks at the conference were saying things like, ‘I feel cheap if I don’t include a photo link in a tweet.’ This should give you an idea of how photos are viewed by the Twitterverse - not only is photo inclusion accepted, it is encouraged.

Making sure the content you Tweet is actually good

fail whale twitter

It often seems tweets are an attempt to drive people to published information on a blog they want to promote or find interesting. However, the quality of the content is the essence of the tweet. You’ll be known for what you send around, so don’t just spam everyone with something that’s ‘kind of cool.’ Make sure it rocks.

Security on Twitter

Be sure to monitor your own tweets.  Sometimes people or bots can guess or somehow intercept your password from unsecured apps (i.e. this happened to some celebrities who used ‘TwitPic’ and were compromised because of faulty security measures on their end). If you see sent messages from your account saying something like ‘I just Earned $X from Google’ or similar, chances are you need to change your password to stop this. Make it a point to check your sent items regularly and if you see things you didn’t write or agree to send out, change your password.

There was much more I learned at the conference and I may write a follow-up post. Until then, I hope these pointers help you make the most out of Twitter. Now get to Tweeting!