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Archive for the ‘Technology’ Category
Sarah Palin, Privacy, and Gadgets…
Amanda Moshier | January 11th, 2010
It’s only the 2nd week of 2010 and already big things are happening. For starters, Sarah Palin has been tapped to become a Fox News commentator. Political leanings and search marketing aside, is Palin the best choice to influence the American public with insightful commentary on world news? If her track record says anything, it’s that current events are not her specialty. Does anyone remember her infamous quip from the Charlie Gibson interview about Russia? If not, let me refresh you: Sarah Palin can see Russia from her house. Ok, that was Tina Fey’s dramatization of the original Palin quote on SNL, but you get the point. The bottom line is Sarah Palin probably gives ‘good content‘; she gets attention and inspires debate, which brings me to the other piece of big news I want to address: Mark Zuckerberg’s attitude problem. Wait, what? What I meant to say, fair readers, is it turns out Facebook’s darling (and not-so-darling, depending who you ask) C.E.O. Mark Zuckerberg has apparently decided you no longer wish your private life to be, well, private. In his speech at SF’s Crunchies awards ceremony this past weekend, Zuckerberg announced that privacy is no longer a social norm, and his comments are flying around the internet being dissected by bloggers, journalists, privacy advocates, and social networkers alike (see ‘good content’). Now, if you’re worried about privacy and have a Google account, Facebook profile, or mobile phone, it’s probably too late, but privacy means different things to people, and Continue reading…
Tags: content marketing, Facebook privacy, fox news, google nexus one, mark zuckerberg, sarah palin
Posted in Editorial, Internet News, Technology | 4 Comments
Last Call, 2009: Here Are 6 Posts from The Wpromoter That Help Put the Year In Perspective
Amanda Moshier | December 30th, 2009
2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content. As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009. The Google Witchhunt Calling it a ‘witchhunt’ is probably extreme, but let’s face it – everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide – we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).” The Quest for Better ROI A recession year in terms of spending on advertising, everyone was looking for ways to increase ROI. The beauty of online marketing tends to be accountability, but another huge benefit is the ability to make nominal tweaks and notice relatively instant results. Check out this roundup from Wpromote’s President and CEO, Mike Mothner, called “8 Things You Aren’t Doing That Will Boost Your SEM Results.” The Twitter Phenomenon Twitter made it cool to ‘do you’ in 2009. If you’re still unsure what all the fuss is about or simply want a better understanding of the microblogging service that took Continue reading…
Tags: 2009 recap, 2009 retrospective, google witchhunt, hulu vs. cable networks, quest for ROI, twitter phenomenon, viral marketing mistakes
Posted in Daily Non-News Stories of Interest, Editorial, Google, Online Advertising, Random!, SEO, Social Media, Technology, Tues News, Twitter, Viral Marketing, Yahoo! | 2 Comments
The Hyperlocalization of News Media
Amanda Moshier | December 7th, 2009
Following similar launches for Chicago, New York, and Denver, Huffington Post launched its Los Angeles local site on Friday. With a parent site pulling in over 8 million unique hits per day over according to Compete.com, nearly 1 million more than local news site LATimes.com, and the addition of celebrities like Drew Barrymore, Larry David, and LA mayor Antonio Villagaroisa to their list of bloggers, HuffPoLA may be a force to reckon with for LATimes and other hyperlocal news sites vying for ad dollars. While other news and culture-focused sites like LA Weekly and LAist have yet to hit the 7-figure mark in terms of traffic and may not be seen as a threat to the bigger fish, as the hyperlocal news space becomes bloated with competition, the question may be less about how many visit a site regularly and more about how well those visits can be monetized. The rise of hyperlocal news and the monetization challenge The move towards city-centric news that doesn’t rely on traditional reporters has been ongoing for some time. Local online news sites are cropping up left and right and major online portals are trying to capitalize on the hyperlocal market while print publications continue to close their doors. However, despite what seems to be a growing trend, hyperlocal sites are not without their challenges. While hyperlocal sites provide advertisers with clear geographic and broad demographic targeting, thus making it easy to tailor one’s strategy and messaging to needs specific to cities, states, and Continue reading…
Another Year Online…
Amanda Moshier | December 1st, 2009
It’s December 1st and the year is coming to a close. A busy time for many with the holidays in full swing, but it also tends to be a bustling time here at Wpromote! In the blogosphere, the trend seems to be predicting the future, but with so much going on over here I must admit any attempt on my part to make grand observations would be in vein. That being said, for today’s post I will take a back seat and focus instead on some of the big trending topics this year – Twitter, Facebook, Google and Yahoo/Bing – but don’t expect astute analysis. I know we’ve been there before, but this time I’d like to reflect. Twitter I love the instant-access to the pulse of everything that Twitter gives me, and I get a serious kick out of the fact that total strangers may find my latest tweet interesting and reach out because of it. I’m hoping it evolves and continues to capture my interest, and that the spam issue is solved. I really haven’t tired of it yet. Facebook The shiny-newness has waned and all the controversy surrounding it’s privacy policies have made me less excited about its longterm prospects. But I can’t deny the fact that it is easier to get in touch with folks with Facebook than via e-mail sometimes, and when planning an event or get-together, it seems Facebook trumps Evite, Gmail, or phone calls. Still, I’m hoping something less frivolous and more utilitarian Continue reading…
Tags: 2009 trends, reflections on 2009, top internet searches in 2009
Posted in Editorial, Internet News, Technology | 7 Comments
Google gets bigger, acquires mobile ad network AdMob
Amanda Moshier | November 9th, 2009
Today’s big news comes from the Google camp in the form of a $750 million deal to acquire AdMob, the mobile ad network that has seen impressive growth in just a 3-year period. While overall spend on mobile advertising is nominal in comparison to spend on regular search and display, the trend towards mobile phones becoming personal computers is well on its way, and the amount marketers spend on mobile search can only increase as our knowledge of the space and metrics we use to we understand it become more sophisticated. Google’s acquisition of AdMob transforms Google into an all-in-one solution for marketers looking to spend their dollars online; assuming the deal closes (it will be scrutinized by the FCC as most of the search giant’s big moves are), Google will be in the position to place both display and search ads on regular and mobile sites, as well as ads in mobile applications, making it an even mightier force in the online ad space, and likely giving the FCC even more reason to watch Google like a hawk. According to Google’s press release, AdMob was specializing in display and in-application mobile ads, while Google was focused mainly on search. This deal gives Google yet another competitive edge in a market that is expected to see revenues as high as 3.3 billion dollars in 2013, according to eMarketer. Whether mobile search meets the industry’s expectations remains to be seen, but I am more interested in how mobile advertising will change Continue reading…
Tags: Google acquires AdMob, Google AdMob deal, mobile advertising, mobile search
Posted in Google, Internet News, Technology | 2 Comments
The LA 140 Character Conference at Kodak Theater, Hollywood, CA Oct 27-28, 2009
KRONiS | November 4th, 2009
Jeff Pulver (@jeffpulver) created this conference. He was a nice guy, and generous enough to give me an ‘I am character’ guest pass. I was secretly pushing to get on a ‘Twitter and music’ panel, but having the guest pass Jeff gave me was rad as it allowed me to gain free access to the conference and all the after parties as well as be featured on the ’140 characters’ conference page which instantly boosted my follower count on Twitter. The conference was fun and a great experiment in ‘real-time’ communication. It was interesting to follow the tweets from conference attendees about the action unfolding in front of me. In the end, I gleaned several key takeaways from the conference about Twitter and how to use it, something I like to call ‘Twitter-Cation.’ I’m going to recap some of the highlights in this post and I hope you find them useful. Let’s get started! What to Tweet If you tweet, send something that has substance and meaning. For example, if you tweet ‘Eating breakfast,’ this provides no value and is not interesting. I would unfollow a Twitterer sending tweets like that very quickly as would many others…. A more informative or interesting tweet would read something like ‘Eating breakfast at Canter’s Deli with @hellojoenguyen before a long day at Kodak Theater for the Twitter #140conf’ Using Photos to spice up your Tweets The conference was sponsored by Kodak, and there were several photography sessions, out of which I concluded the Continue reading…
Tags: 140 char conf, 140conf, Jeff Pulver, LA Twitter Conference, twitter conf, twitter conference
Posted in Internet News, SEO, Social Media, Technology, Twitter | 2 Comments
