Client Infographic: Chronicle Books


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With the school year well underway, many parents are stuck wondering how to keep their child engaged in school. In a media-saturated world, it can feel like a struggle to make students care about their education. But the battle for our kids’ limited attention spans can be won with one simple idea: passion. Chronicle Books is here with a new Infographic to show you how to spark your child’s motivation to study with a few simple dos and don’ts. You’ll also learn the importance of an early education and how to make learning feel relevant, fun, and even exciting! Check out the full Infographic to discover how you can rekindle your child’s desire to learn!

A Smattering of SEO News: 11/20/14


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Howdy folks, and welcome to another Smattering! We’ve got some mobile-friendly news for y’all this week, as well as some interesting tidbits from Twitter. Check it out!   Google News: Conjecture: Google Not Indexing Expandable Content – Webmasters and site owners over on Webmaster World are reporting that content they’ve had under a “Read More” tab using an “onload” event is no longer being indexed. This type of accordion scripting is a popular way to add visible content to a page while still keeping the page sculpted. If Google is indeed no longer indexing these pieces of content, we’ll have to rethink how we place content on a page visibly. We’ll keep you informed if anything becomes more concrete here. Google Launches Super Simple Mobile-Friendly Test – As mobile becomes more and more important in terms of site rankings and value, it’s dang important to know whether your site is … Continue reading

A Smattering of SEO News: 11/13/14


Hello my friends, and welcome to another Smattering! It’s a light week in SEO news, but there are some fun tidbits in here. Check it out!   Google News: Possible Google Update Occurring? – According to Search Engine Roundtable, webmasters over on Webmaster World – one of the best places to gather and discuss these sorts of things – are noticing tremendous volatility in their search rankings. They’re also noticing changes to quality scores as well, just days apart! Tools such as SERPs and MOZCast also noticed some volatility earlier this month, but the other similar tools were more steady, so it’s tough to say with certainty what’s going on. We’ll keep an eye on it though. YouTube Music Launched, Subscription Service Coming – YouTube recently launched its own music portal, which not only plans to allow users to listen to full albums, but also seems to create mixes based … Continue reading

A Smattering of SEO News: 11/6/14


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Hello folks, and welcome to another Smattering. November has barely started and already we have some whoppers for you, such as Matt Cutts extending his personal leave to 2015! What? Read on for more!   Google News: Penguin 3.0 Still Rolling Out Nearly Three Weeks After Release – While the folks at Google initially said that the rollout of Penguin 3.0 might take a couple of weeks, Google’s John Mueller revealed in a recent Hangout that it’s still being rolled out – almost three weeks after its release! This means those not yet affected by this algorithm could still see fluctuations, so keep an eye on your rankings and Webmaster Tools in the days to come. Matt Cutts Extends Personal Leave to 2015 – Google’s ubiquitous Spam Team leader, Matt Cutts, recently announced on his blog and Twitter that he’s extending his leave of absence to 2015. Apparently he’s happy with … Continue reading

Seven Strategies for Survival in a Post-Pigeon World


Unlike other alliterative algorithm updates (Panda, Penguin, Payday Loan…), Google Pigeon doesn’t necessarily crack down on low-quality sites and deceptive practices.  Rather, Google seems to have simply reassessed their stance on the ideal local search experience, and what makes a site relevant in the local space. As a result, businesses may find that tried-and-true strategies no longer guarantee local visibility in the SERPs. Your website may consistently promote accurate, high-quality information through transparent and honest means; however, if you skipped specific local search strategies, you probably saw rankings disappear overnight. So what now? Take a deep breath and give your local search plan a once over. Here are seven simple strategies for getting your business back on track in a post-Pigeon world.   1. Get The Lay Of The Land Just how much was your site affected by Pigeon? Take some time to determine the extent to which your rankings … Continue reading

A Smattering of SEO News: 10/30/14


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With what a hectic and volatile month October has been, it’s a surprise there hasn’t been an algorithm update over the last week! Regardless, we have some good tidbits today to cap up the month. Let’s hope November is a bit more stable. Now let’s get to it. Google News: Mobile Usability Tracking Comes To Webmaster Tools – The folks at Google have announced a new tool in their ongoing campaign to make mobile sites easier to implement and diagnose. Their new Mobile Usability tool in Webmaster Tools tells webmasters and site owners how many pages have certain mobile-specific rendering problems (such as touch elements being too close, small font sizes, and content missized to the viewport). This should be one more way site owners can make sure their site is as mobile friendly as possible. Webmaster Guidelines Updated To Cover JavaScript And CSS Blocking – This has come up before … Continue reading