This last week saw the 2013 Search Marketing Expo come and go. With speakers like Matt Cutts and Duane Forester, you can be sure there were a multitude of interesting forums that covered pertinent industry updates. While there is a wealth of information to be gleaned from a conference as prominent as SMX West, here are three major game changers that can contribute to the overall success of a website. 1. MARKUP MATTERS In 2011, I urged that you must not ignore Schema.org and that early adopters would see the biggest return. Well it’s been nearly two years since Schema.org’s big debut at SMX Advanced 2011 and guess what…it’s is only becoming more evolved, more powerful, and a more important tactic to having content stand out effectively in search results. Here are some really cool types of schema markups that are being used by savvy SEO-minded webmasters: Recipes with Reviews: … Continue reading
The best tricks of any trade are the ones that enable you to do a job in a shorter amount of time than it would have taken you if you hadn’t known those tricks. In other words, any capable professional in any specific business has one or two tricks up their sleeve that enable them to make their jobs (and thus, their lives) easier. And being a search marketer is not any different. In fact one of the first things any good marketer who works in the SEO or content marketing space should familiarize themselves with is the use of basic Google operators so they can drill down into a website with a minimal amount of third party tools. For example: if you wanted to quickly and easily tell a person how many pages of their website are in the google index and how they are being displayed you would … Continue reading
Hey folks, welcome to the Smattering of SEO News for the week ending May 10th. There was a lot of news from Google this past week, but also some search-related news from Yahoo, which we’ve not seen for quite some time. Enjoy! Google News Google Analytics Now Offers Real-Time Goal Conversion Report – Google Analytics now offers the ability to see real-time conversion goals, and can be sorted by number of conversions and drilled down to specific segments. Computed engagement goals aren’t available in real-time, however, and are still found in the standard reports. Possible Google Update Underway – According to webmasters on Webmaster World and elsewhere, they’re noticing significant shifts in the SERPS for their tracked keywords, denoting an update might be underway. Hopefully we’ll learn more in the coming days. Don’t Worry Too Much about Google Patents, Says Cutts – In a recent video, Matt Cutts said that … Continue reading
We may all speak different languages, eat different food, adhere to diverse social norms and celebrate different holidays; but there’s one celebration that transcends all borders and societies: the joining of two people in marriage. Wedding Bug’s most recent Infographic takes a look at the interesting customs and traditions found in wedding ceremonies all over the world. Take a look and find out why it’s common practice to carry the bride over the threshold, or which color is the most popular for wedding dresses! Check out the Infographic in its entirety, and feel free to share it with your family and friends.
Hello, and welcome to the Smattering of SEO News for the week ending on May 3rd! We have quite a bit of news to go over for the last week, especially from Google, so let’s dive in! Google News: Google Hires Chief Game Designer – GamesIndustry discovered a new title on the LinkedIn page of Noah Falstein – who formerly worked for Parker Brothers, Williams and LucasArts – entitled “Chief Game Designer” at Google. It’s not clear as of yet why Google needs a Chief Game Designer, but hopefully we will find out soon. Google Acquires News Summation Service Wavii – Following a similar move by Yahoo — who purchased news summation service Summly in March — Google has purchased news summation service Wavii for $30 million, roughly the same price of the Summly purchase. According to the company, they will be “using our natural language research at Google in … Continue reading
Hello, and welcome to the Smattering of SEO News for the week of April 22nd! Not as much news this week as last, but all of it’s interesting! Let’s dive in! Google News: Google Removed Related Searches Due to Low Usage – Many news sites reported that Google has apparently removed its “Related Searches” functionality from its search-type drop down on the results pages. When reached for comment on the removal, Google said the feature just wasn’t seeing enough usage to keep it on the toolbar. Google Fined €145,000 in German Street View Case – A German data protection authority has slapped Google with a fine of €145,000 for collecting data over WiFi networks, and Google has accepted the fine. Google said it never used the data it collected and didn’t want it in the first place. Google Penalizes Mozilla.org Over User-Generated Spam – Google penalized Mozilla.org, citing one blog … Continue reading