ppc management Category

TOMS Shoes Promotion to Help Haiti

Wednesday, January 13th, 2010

On Tuesday, January 12th, a 7.0 earthquake hit Haiti, the poorest nation in the Western hemisphere, just an hour south of Miami, Florida. The quake nearly destroyed the capital, Port-au-Prince, and people around the world are lining up to do their part to help those is need.

In the effort to help the country in need, many companies like UPS and UNICEF are on the move. Another group who has been providing aid to the citizen of Haiti since 2008 is TOMS Shoes.

For the next 48 hours, TOMS will donate $5 to relief efforts in Haiti for any pair of shoes purchased from it’s official store.

Visit the TOMS store now to do your part.

In addition to the monetary donations made to Haiti via shoe purchases over the next 2 days, TOMS also helps helping the nation via donations under it’s “One for One” program, which translates to “giving a pair of shoes to a child in need for every pair purchased.” In February, there are over 30,000 pairs of canvas shoes scheduled for a drop in Haiti. Likewise, the TOMS team will also be assisting in Haitian rebuilding efforts on the ground.

If you would like to make a separate monetary donation to Haiti, we recommend Partners in Health, an NGO founded in Haiti in 1987 which has a great track record for making donations go as far as they can by allocating a high percentage of donated funds to relief efforts.

To learn more about TOMS shoes and join their mission in helping Haiti, visit TOMSshoes.com for more details.

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PPC Management or SEO: How to Choose the Right Strategy

Monday, July 20th, 2009

When you decide to enter the world of search engine marketing, the sheer array of choices can be daunting. Figuring out what will work best for your business can be tough at first glance and what works for one company may not work for another. Consulting a professional PPC management or SEO firm is probably your best idea, but if you want to get your feet wet before you make that call, here is a brief overview the two most popular forms of search engine marketing to help you get up to speed.

A basic overview of PPC (pay-per-click) management

PPC advertising is a way to drive instant traffic to your website

PPC is a way to drive highly-targeted traffic to your website by placing text advertisements in the paid section of the search engine results, normally found to the right of the page. Your text ads are triggered when a user searches one of your chosen keywords and you pay a pre-determined fee each time a user clicks your ad.

The main benefit of PPC is the ability to enter the market immediately by paying to advertise next to your competitors and the convenience of near instantaneous results. PPC also allows you track progress and identify changes to your keyword list or ad copy that are likely to boost results. Finally, if you are willing to spend enough, you can usually advertise on very competitive aka ‘high-traffic’ keywords which allows you to advertise next to competitors who have been around a lot longer. Consulting a PPC management firm will help you determine whether this is possible.

A basic overview of SEO (search engine optimization)

SEO is a big investment of time and money, but the results are longer lasting

SEO is the process of optimizing your website for optimal ranking within the search engine results pages. SEO determines your placement in the organic listings which appear to the left of the page and involves making ongoing editorial and structural changes to your website. With so many variables to optimize, SEO can be complicated, but when done well, the results are hard to beat.

The main draw of SEO is the ability to drive ‘free’ traffic to your site. The secondary draw is the fact that results from SEO are longer lasting than those of PPC. With PPC, you pay to appear immediately in the SERPs, but as soon as you stop spending, you disappear, but with SEO, the fruits of your labor are likely to generate a larger return over time.

Which strategy is best for your business? It depends. If you must see immediate results that you can track, PPC is the way to go, but if you don’t want or need an instant boost in traffic or sales, and prefer to rank organically over time, SEO might be better.

For many companies, a combination of PPC and SEO works best. But deciding how much to spend on each and how to make them work together can be tricky. Always consult a professional SEM firm for advice to prevent problems down the line!

For more information on SEO or PPC, please contact sales@wpromote.com!

PPC Management from Wpromote

Thursday, January 1st, 2009

Here you will find a very informative page about Pay Per Click Management Services provided by Wpromote Inc.

This is the intro to a new series of pages devoted to our #1 SEM Service, PPC Management, where we take care of all of your Pay Per Click needs.

Much More to come!

PPC Management