According to Google, there are around 109,000,000 websites on the World Wide Web. This means if there were a book that consisted of only the homepages for every website, the book would be over 54 million pages long and 2.64 miles tall. That is a lot of websites, and unless you have way too much free time and incredible speed-reading abilities, I suggest skipping this theoretical book of websites and tuning in to the Webby Awards to discover the best and brightest websites of 2010. The Webby Award Show will be taking place in New York City on June 14th as the culmination of Internet Week, and is presented by The International Academy of Digital Arts and Sciences. Internet Week is a web-focused event that highlights participating sponsors and new technologies that are being introduced to the industry. The Webby Awards have been recognizing advancements in website design and functionality … Continue reading
Category Archives: Online Advertising
Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO).
SEO – Expert post – Aaron Kronis is the SEO Director for Wpromote Inc. Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO) efforts. Today I’m going to touch base on different ways to monetize your blog and the importance of using more than one method to achieve results while keeping a focus on SEO at all possible times. Think about it. You can’t control the traffic that comes to your site, and much will bounce due to the nature of the Internet. However, if you do get enough sheep to graze in your pastures long enough, you can put enough pots of honey out there that some will click on your ‘deals’ to take advantage of your breaks and affiliate referrals to make purchases you suggest to them. Ways to make money from your website: Well, first you need traffic! I suggest focusing on building a … Continue reading
What’s In a Google Ranking? Not Your Brand Equity (We Hope)
Is your brand’s Google ranking top of mind? If it isn’t, it should be; there is quite a bit at stake. In fact, in a thought-provoking article titled “Meet the Brands Hiding on Google”, Advertising Age identifies just how much is up for grabs by evaluating the organic search presence of five branded websites, four with which we’ll bet money you are likely already familiar. The brands evaluated are Home Depot, Tiffany, Harry & David, 1-800-Flowers and CDW, and if you have yet to hear of the last name in that list of five, you are not alone; the b2b IT retailer boasts marginal brand awareness. Still, nothing about the list of brands itself surprises. All five are easily digestible. The article’s findings, however, which point out supposed failures of brands like Harry & David to rank for incredibly generic search terms like “gift,” are what may raise an eyebrow … Continue reading
Understanding Mobile Search: 3 Reasons Mobile Is Different
In January’s newsletter, we discussed 3 online marketing trends from 2009 that are shaping 2010, one being the mobile web (and the other two being real-time search and social media). We pointed to predictions of mobile devices outnumbering computers by 3 to 1 in the year 2012 and the mobile advertising industry reaching $3.3 billion by 2013, and recommended building a mobile version of one’s site – but what about advertising? As the number of users accessing the web via mobile devices grows, so do the number of advertisers vying for their interest. While the long-term potential of mobile advertising remains to be seen, marketers are realizing mobile can be leveraged not only to drive mobile site traffic but also, foot traffic, purchase decisions, brand awareness, and word-of-mouth. Likewise, the nature of mobile search existing primarily as a means to locate actionable data in real-time suggests an attractive potential for … Continue reading
3 of the Biggest Web Trends from 2009 That Will Shape Your 2010
Looking back on 2009, it seems there has never been a year full of more change, excitement, and shocking news – and if there has, I wasn’t alive to witness it. We saw the death of Michael Jackson, arguably the biggest pop star in the world, fall of the US economic system, inauguration of the first African-American President and fall from grace of a hero, Tiger Woods. We looked on as North Korea detained journalists Laura Ling and Euna Lee, the swine flu epidemic sent an already anxious nation into further panic, and health care reform drew sharp lines in the sand between haves and have-nots – and we’re barely scratching the surface. In spite of all this, life goes on, and so does business. In the online sector, we saw just as many developments, and at times it became difficult to keep up. Things on the web change at … Continue reading
Last Call, 2009: Here Are 6 Posts from The Wpromoter That Help Put the Year In Perspective
2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content. As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009. The Google Witchhunt Calling it a ‘witchhunt’ is probably extreme, but let’s face it – everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide – we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).” The Quest for Better … Continue reading