There are two main types of website traffic you can tap into from Google: organic traffic and paid traffic. Having a strategy for targeting both is a good way to boost overall traffic to your website from Google. Organic Traffic Organic searches take place when someone goes to Google’s search browser and types in keywords and phrases relating to a product, service or other types of information. Google returns the most relevant listings based on keyword relevance. Organic results show up in the center of the page, typically showing10 listings per page. Since more than half of web searchers have a tendency to click on one of the first 10 listings that come up, never looking at page 2, it is important to focus on getting your site listed on Google’s first page of search results. There are a couple of benefits of organic search rankings. The first is, organic … Continue reading
Category Archives: Online Advertising
How To Advertise On Google
It doesn’t matter if you are a small local business with one brick and mortar store or an e-commerce site that sells to people around the world. Advertising is one of the primary ways to get the word out about your business. Advertising is changing rapidly as technology evolves and more and more people are going online and to their mobile devices to find information about products and services. So adding digital advertising to your marketing campaign is a must. Google is one of the largest display ad networks in the United States. According to recent statistics from ComScore, Google’s ad display network reaches 89% of customers through a variety of websites, games, and videos. So, how do you go about advertising on Google? First we’ll talk about a free opportunity available to businesses that can help get your name out without taking any green out of your pocket. It’s … Continue reading
Creativity in Digital Advertising? Eat My Shorts Don Draper!
In a perfect world of advertising, each and every single solitary piece of digital marketing content that somebody has uploaded to the internet would pass through a Don Draper like filter, conceived from that wondrous moment of introspection that leads to the perfect tagline, that super bowl half-time show stopping commercial, or that perfect piece of Billboard copy that causes bumper to bumper traffic on the 405. Lucky for those of us that work in online advertising…the world does not demand that level of perfection. Yes, it’s a glass half full industry out there: one filled with 5 dollar blog posts, 10 dollar web banners, 8 dollars sliders and spelling mistakes galore…the world of digital advertising is a world of : “eh…it’s fine…post it” The bar is set gloriously low when businesses are more concerned about how many people are viewing their advertisements rather than whether their advertisements are actually … Continue reading
thinkLA Schmooze Cruise 2011
Lexus. VW. Toyota. Honda. LA Auto Show? Not quite. These were some of the many advertising accounts represented at the highly anticipated thinkLA Schmooze Cruise. This year, the Schmooze Cruise sold-out the first day tickets went on sale, a record, and huge accomplishment, for thinkLA (although to the dismay of some). This could be due to this years theme, Capture The Moment: Prom Night, or because, well, LA has a lot of love for advertising. We have the entertainment industry. We have sun and sand. But what many people don’t know is that LA is the home of some of the largest advertising agencies and accounts. Saatchi & Saatchi, Deutsch, TBWA/Chiat/Day, Team One, RPA, and even start-up agencies, such as Spark44, are all located in this beautiful place we are fortunate enough to call home. There were also many interactive and online advertising agencies present, such as Break Media, Radium … Continue reading
How To Increase Conversion Rates Through Testing
Wpromote’s latest panel was a huge success at SES (Search Engine Strategies) New York — not one empty seat in the house! Speakers Michael Mothner, Founder & CEO of Wpromote, and Michael Stone, VP of Sales & Strategy, did exactly what they set out to do; share their ‘Secret Sauce’ to achieving superior SEM results. From testing, to Facebook advertising, to crafting the right message, The 6 strategies For Superior SEM Results prezi provided great examples and client case studies that explicitly portrayed easy ways to start improving one’s online marketing efforts. Attendees left with actionable tips that could be immediately implemented into their campaigns and also some delicious Gummi Hamburgers, symbolizing Wpromote’s ‘Secret Sauce’ of course. After great feedback and many requests, we decided we would break this prezi down into 6 sections and share it with those who were not fortunate enough to attend the conference. So without … Continue reading
Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they … Continue reading