Category Archives: Mobile Marketing

3 SEO Takeaways from SMX West 2013

Brian Flores | May 15, 2013

smx west 2013

This last week saw the 2013 Search Marketing Expo come and go. With speakers like Matt Cutts and Duane Forester, you can be sure there were a multitude of interesting forums that covered pertinent industry updates. While there is a wealth of information to be gleaned from a conference as prominent as SMX West, here are three major game changers that can contribute to the overall success of a website. 1.  MARKUP MATTERS  In 2011, I urged that you must not ignore Schema.org and that early adopters would see the biggest return.  Well it’s been nearly two years since Schema.org’s big debut at SMX Advanced 2011 and guess what…it’s is only becoming more evolved, more powerful, and a more important tactic to having content stand out effectively in search results.  Here are some really cool types of schema markups that are being used by savvy SEO-minded webmasters: Recipes with Reviews: … Continue reading →

It’s Not You – It’s Your Un-Optimized Mobile Website

Jenna Scaglione | April 2, 2013

Mobile_Site_Choice

I’m reminded of George Costanza on Seinfeld as he not so cleverly connives his way out of a dysfunctional relationship by telling his past love interest the words every woman longs to hear, “It’s not you… it’s me.” So we may not be on the other end of a “Costanza convo” but when talking about the lack of conversions and untapped potential of your website… it really isn’t you, it’s actually your mobile site. Your desktop website could be the best thing since sliced bread, but if your mobile site is not optimized and offers users a terrible experience, you may find yourself on the other end of a “Costanza” moment. How do you optimize your mobile site? That’s the million dollar question and one only you can answer. I could lecture you on the top 10 tips to optimizing a mobile site, but if they don’t apply to your … Continue reading →

Apps for the Real-Time Era

Kevin Burns | August 16, 2010

Interacting online with real-time media is quickly becoming a leading trend in recently released websites, content, and applications for smart phones. Staying updated and informed about the most recently released information is a feature that websites or applications have to offer in order to stay relevant.  Companies and concepts have emerged that cater to this constant real-time release of information like Twitter, Digg, Facebook, Gilt, and many more.  This article will help you understand why this trend is about to be integrated into your daily life, and will give you a look into some of the most popular real-time websites and applications that are only a few hours new. For those who have not heard yet, ESPN released a real-time media application that is similar to Foursquare late last week.  This application, named Passport, allows you to check into sporting events, see who is there, and converse with other attendees.  … Continue reading →

Inception’s Viral Success

Kevin Burns | July 19, 2010

“Inception” earned a well deserved 60 million dollars this weekend because of its “mind bending, cerebral experience” of a story. This movie inspired an Oscar worthy buzz and could undoubtedly stand on its own to draw in millions of impressed fans, but much of the monetary success has to be attributed to the omnipresent hype machine that was “Inception’s” marketing campaign. Warner Brothers teamed up with Verizon, Wired Magazine, Fandango, and Yahoo to produce an engaging viral campaign that reached across many demographics. The first steps of “Inception’s” 100 million dollar viral campaign included the launch of an intriguing website with only the presence of a spinning top.  This ominous top began spinning at www.mind-crime.com, on August 21st 2009, and did nothing but enticed fans to seek out the first official trailer.  After surfing the web in anticipation all weekend, eager fans had to settle for a brief teaser. Fans … Continue reading →

3 Mobile Search Tactics to Boost Your ROI

Amanda Moshier | April 7, 2010

It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To … Continue reading →