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Archive for the ‘Mobile Marketing’ Category
Apps for the Real-Time Era
Kevin Burns | August 16th, 2010
Interacting online with real-time media is quickly becoming a leading trend in recently released websites, content, and applications for smart phones. Staying updated and informed about the most recently released information is a feature that websites or applications have to offer in order to stay relevant. Companies and concepts have emerged that cater to this constant real-time release of information like Twitter, Digg, Facebook, Gilt, and many more. This article will help you understand why this trend is about to be integrated into your daily life, and will give you a look into some of the most popular real-time websites and applications that are only a few hours new. For those who have not heard yet, ESPN released a real-time media application that is similar to Foursquare late last week. This application, named Passport, allows you to check into sporting events, see who is there, and converse with other attendees. This application will allow true fans to declare there unwavering dedication to their team, and provide another platform for immense amounts of trash talking. Philo and Miso are new real-time applications that allow people to chat about TV shows currently airing on public platforms. These applications, will be apparent to mainstream app users by the Fall, and will undoubtedly continue to partner with cable conglomerates like Miso’s relationship with TNT. Participating in real-time media provides extremely useful analytical information for companies, and that is why companies like Gap have implemented promotions for customers who check into Foursquare when showing up Continue reading…
Posted in Blogging, Business, Google, Internet News, Marketing, Mobile Marketing, Online Advertising, Random!, SEO, Social Media, Technology, Twitter, Wpromote | 1 Comment
Inception’s Viral Success
Kevin Burns | July 19th, 2010
“Inception” earned a well deserved 60 million dollars this weekend because of its “mind bending, cerebral experience” of a story. This movie inspired an Oscar worthy buzz and could undoubtedly stand on its own to draw in millions of impressed fans, but much of the monetary success has to be attributed to the omnipresent hype machine that was “Inception’s” marketing campaign. Warner Brothers teamed up with Verizon, Wired Magazine, Fandango, and Yahoo to produce an engaging viral campaign that reached across many demographics. The first steps of “Inception’s” 100 million dollar viral campaign included the launch of an intriguing website with only the presence of a spinning top. This ominous top began spinning at www.mind-crime.com, on August 21st 2009, and did nothing but enticed fans to seek out the first official trailer. After surfing the web in anticipation all weekend, eager fans had to settle for a brief teaser. Fans had to wait four more months for any more word from Warner Brothers, but in December the top in the banner above started to slow down. Die hard Christopher Nolan fans reported that the once relentlessly spinning top was about to topple over, and when it did a link brought fans to the campaign’s next step. Fans in search of insights to “Inception” were brought to a video game where they could either design mazes that other players could try to solve, or try to solve mazes that other players had created. This addicting game also served as a portal Continue reading…
3 Mobile Search Tactics to Boost Your ROI
Amanda Moshier | April 7th, 2010
It’s an industry predicted to reach $3.3 billion in revenue by the year 2013, the reason you chose the bed-and-breakfast over the boutique hotel when your original hotel lost your reservation, and top of mind for marketers looking to capitalize on the growing number of consumers using the mobile web to make decisions on how to spend their money and time. It’s mobile advertising, and its mere existence, along with that of PDAs and smart phones, is changing the way consumers make decisions. As marketers realize the value of mobile advertising to influence brand awareness, word-of-mouth, and offline consumer behavior, many allocate their first mobile spend to paid search, or “pay-per-click” advertising, largely due to its track record as an accountable, highly-targeted way to market online. However, while it retains the built-in accountability that makes online search so attractive, mobile search is unique and requires a slightly different approach. To help you understand the value and place of mobile search in your marketing mix, last month we identified three significant ways mobile differs from online search. For this month’s feature, we tapped one of the top mobile advertising networks to give you straight-from-the-horses-mouth advice on how to leverage mobile search for maximum ROI. Read on for three tactical tips to change the way you think about mobile search and help you get more out of your next campaign. 1 – Create a custom mobile landing page Not only is it difficult (and sometimes impossible) to view an entire website on Continue reading…
Tags: 3 mobile search tactics, mobile advertising, mobile marketing, mobile search, Wprogram
Posted in Business, Mobile Marketing, Mobile Search, Wprogram | No Comments
