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Archive for the ‘Content Marketing’ Category
Optimize Your Shopping Experience
Kevin Burns | October 11th, 2010
Free time is hard to come by these days, so getting a chance to shop or find a great deal is something that can only happen on my lunch break. Lately though, a few new websites have made shopping online and finding a wide variety of deals more convenient even if you only have a minute. In this blog I will be connecting you with the easiest way to save money and the most interesting ways to find the hottest new trends, before they even get off the runway. Chances are you are logged into Facebook as you are reading this, and throughout the day Facebook will consume a considerably large amount of your bandwidth. Companies are more than aware of this, they are taking advantage of the fact that a large majority of their potential clientele is all grouped together in one area. While you are checking out fan pages for the NBA, UFC, or other various companies you can also purchase clothing and memorabilia through shopping carts integrated into Facebook. YouTube is teaming up with companies to provide unique shopping experiences for customers. Last week French Connection launched YouTique, which gives users a personal stylist at only the cost of a click. Once the well-informed British stylist has walked interactive customers through French Connection’s newest releases links are provided for each article of clothing. The Burberry Spring / Summer 2011 fashion show presented customers with an innovative way to shop for their new favorite pieces for the upcoming seasons. Continue reading…
Social Media Caters to Democratized Entertainment
Kevin Burns | August 30th, 2010
This year’s Emmy Award Show had the most tech savvy host the show has ever seen, and this was no mistake. Jimmy Fallon has been integrating The Emmys with Twitter, Facebook and other social networks since last week, motivating fans to get involved in the whole experience. Jimmy Fallon included his his over 2 million Twitter followers by reading their Tweets on live TV, and by giving them insights to what hosting The Emmy Award Show is like. This blog will be discussing the democratization of TV and other outlets of media, and providing you with the tools to get the vote of popularity. Making an award show entertaining is no easy feat, but with a lot of hype and attempts at hilarity this year’s Emmys came really close. This year’s opening performance featured a large variety of TV stars, such as Betty White, Tina Fey, Jon Hamm, and Jorge Garcia from ‘Lost’. The main idea behind this all inclusive opening act was to perform in a Glee Club competition, and the song they chose to recreate was The Boss’ Born To Run. After watching the entire opening act it occurred to me that they we able to combine an American icon; Bruce Springsteen, the Glee club, stars from hard hitting dramas, hilarious comics and flamboyant fashion designers. The show opened with a very approachable cast because a member from each genre was present, so immediately all TV fans felt like they were being catered to in some way. Engaging Continue reading…
Social Media’s Effect on the Music Industry
Kevin Burns | July 26th, 2010
Your favorite band is coming to town, and because you know what the internet is, you should definitely know about their concert. Just in case you are not aware of the extensive presence of online marketing geared towards upcoming concerts, here is a collection of websites that will keep you in the loop all summer. This blog will also be comparing the two approaches, niche and mass marketing in this industry. Let’s start with the basics, if you have a Facebook account you also have a direct link with everything your favorite band is up to. For example I went to Phoenix’s band page, and I could easily find a list of their upcoming shows, download free MP3′s, buy tickets to their shows, connect with other fans, see videos of past concerts and much more. The great thing about finding your bands on Facebook is being constantly aware of all the updates that your band is posting. Staying up to date on secret shows and new releases is always a plus. If Facebook is too sophomoric for you, here is a website to obtain free remixes and upcoming show announcements for all of your favorite bands. Hype Machine aggregates music websites from around the world to bring you the most current releases of all types of genres. While adding fresh tracks to your iTunes library, there is a quick list of upcoming concerts for whatever band you are searching for, and a link to buy the tickets. Just to save Continue reading…
Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO).
KRONiS | May 6th, 2010
SEO – Expert post – Aaron Kronis is the SEO Director for Wpromote Inc. Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO) efforts. Today I’m going to touch base on different ways to monetize your blog and the importance of using more than one method to achieve results while keeping a focus on SEO at all possible times. Think about it. You can’t control the traffic that comes to your site, and much will bounce due to the nature of the Internet. However, if you do get enough sheep to graze in your pastures long enough, you can put enough pots of honey out there that some will click on your ‘deals’ to take advantage of your breaks and affiliate referrals to make purchases you suggest to them. Ways to make money from your website: Well, first you need traffic! I suggest focusing on building a community of recurring users that refer their friends to participate in your website’s discussions when possible to grow a user base over time. This is not easy, it is hard work and takes time and passion. If you are looking for a quick buck, do something else! If Google Analytics on your site shows that you have barely any repeat visitors, then your ‘community’ may simply exist when new users come to your site and never return. This means you are mostly getting new visitors based on the monthly global and local searches done in the search engines. Once you Continue reading…
Posted in Affiliate Marketing, Blogging, Business, Content Marketing, Editorial, Google, Internet News, Marketing, Online Advertising, PPC, SEO, Twitter, Wpromote | 2 Comments
Understanding the Content Marketing Trend: 5 Questions to Ask Before Spending a Dime on a Case Study, Webinar, or White Paper
Amanda Moshier | February 4th, 2010
It’s no secret consumers are becoming more resistant to traditional advertising. Attention spans are lower, and competition for time and money is fierce. Terms like “ad blindness” point to dropping click-through rates on display ads and a consumer mindset that ignores whatever it doesn’t want to see. This is not to say display doesn’t work, but this and other forms of “push marketing,” wherein consumers are interrupted with sales messages, are no longer sufficient. Just as the proliferation of the Internet and a demand for more accountability in marketing prompted the mounting shift towards digital and away from traditional media, the growing number of choices available to consumers and increasing reliance on word-of-mouth to make purchasing decisions has forced marketers to think critically about consumer engagement and devote more resources to drawing consumers in with relevant and well-positioned messages, an emergent “pull marketing” tactic called “content marketing.” While ad campaigns of the past relied chiefly on creativity and clever presentation, such smoke-and-mirrors tactics are outdated. A nice-looking display or print ad still serves a purpose, and a memorable TV commercial boosts brand awareness over time, but when it comes long-term consumer engagement, a brand’s ability to provide solutions to consumer challenges is what sets it apart from the crowd. With companies spending 33% of 2010 budgets on content marketing according to leading agency Junta42, it is wise to follow suit, but doing a mediocre job is worse than nothing at all. To shed light on this critical trend, here is Continue reading…
