A Sneak Peak @ The Webbys


According to Google, there are around 109,000,000 websites on the World Wide Web. This means if there were a book that consisted of only the homepages for every website, the book would be over 54 million pages long and 2.64 miles tall. That is a lot of websites, and unless you have way too much free time and incredible speed-reading abilities, I suggest skipping this theoretical book of websites and tuning in to the Webby Awards to discover the best and brightest websites of 2010. The Webby Award Show will be taking place in New York City on June 14th as the culmination of Internet Week, and is presented by The International Academy of Digital Arts and Sciences. Internet Week is a web-focused event that highlights participating sponsors and new technologies that are being introduced to the industry. The Webby Awards have been recognizing advancements in website design and functionality … Continue reading

Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO).


SEO – Expert post – Aaron Kronis is the SEO Director for Wpromote Inc. Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO) efforts. Today I’m going to touch base on different ways to monetize your blog and the importance of using more than one method to achieve results while keeping a focus on SEO at all possible times. Think about it. You can’t control the traffic that comes to your site, and much will bounce due to the nature of the Internet. However, if you do get enough sheep to graze in your pastures long enough, you can put enough pots of honey out there that some will click on your ‘deals’ to take advantage of your breaks and affiliate referrals to make purchases you suggest to them. Ways to make money from your website: Well, first you need traffic! I suggest focusing on building a … Continue reading

Page Speed Now Officially One Of Google’s Ranking Factors


According to Google’s Webmaster Central Blog, site speed is now officially one of the signals in their search algorithms. Site speed is one of roughly 200 ranking factors that Google takes into consideration when looking at a site. While they’ve never come out and announced each and every factor, a well-versed SEO can make an educated guess at what many of them are. If you’ve been paying attention to the SEO blogosphere, you most likely knew that this was coming. Bloggers have been talking about it since last year, and Google reps alluded to it many times at SMX West. In 2009, Google released Page Speed, an open-source firebug addon that assists webmasters in improving their site’s speed. Many SEOs and webmasters realized that Google was making a statement by releasing this tool… They obviously wanted us to start thinking about the speed of our sites. The Page Speed addon … Continue reading

My Notes From SMX West 2010 (Part Two)


This is my 2nd post about the presentations that I attended at SMX West. If you didn’t see the first one, check it out here. There’s nothing better than getting your hands dirty with some advanced technical SEO stuff first thing in the morning, right? Those were my exact thoughts as I sat in the expo hall on Wednesday morning, dreary eyed with hot caffeinated beverage in hand. Without further ado… Diagnosing Technical SEO Issues Adam Audette (Audette Media) was the first one to speak. Adam spoke about SEO site audits, and reminded us that they should be a collaborative process. SEO Site Audits When multiple people are involved in a site audit, it can get confusing. It’s very important that everyone involved is on the same page; otherwise, you may find that you are giving your client conflicting advice/suggestions in the site audit. For this reason, he suggested the … Continue reading

My Notes From SMX West 2010 (Part One)


I spent most of this week in Santa Clara for SMX West. This was my first conference, so I wasn’t really sure what to expect – I’ve heard tales of wild afterparties and lots of networking, but I had no preconceived notions of what the actual presentations would be like. They actually reminded me a little bit of college courses – I found myself scrambling to write down as much as possible on Topic A, while the speaker was moving on to Topic B. The presentations varied in “expertise levels”. During some of the panels, I felt like I was sitting through an SEO 101 course. That’s not to say that brushing up isn’t helpful; I think we could all benefit from going back to basics from time to time. Anyway, I made sure to take note of anything that stood out to me as useful, and I’ll be sharing … Continue reading

Google Buzzing. Twitter Fretting?


Just about a month ago, I editorialized on the Wpromote blog about Google’s response to Yelp’s refusal to be purchased by Google: Hell hath no fury like Sergey and Larry [Google's founders] scorned. Keep in mind, all you innovators out there, that if Google offers to buy you out, what they are really saying is, “Don’t make us do what you do, only better!” Remember MapQuest? Yeah, neither do I. Well, it looks like Twitter may be getting similar comeuppance. Google just announced Google Buzz and you can learn about it in the video above or in the TechCrunch article hot off the presses. This move by Google is significant for a number of reasons: It’s built into Gmail and tons of people already use Gmail. It’s an outstanding parry to Facebook’s decision to try their hand at email (which would compete directly with Gmail). If you have Facebook and … Continue reading