Archive for the ‘Google’ Category

Apps for the Real-Time Era

Kevin Burns | August 16th, 2010

Interacting online with real-time media is quickly becoming a leading trend in recently released websites, content, and applications for smart phones. Staying updated and informed about the most recently released information is a feature that websites or applications have to offer in order to stay relevant.  Companies and concepts have emerged that cater to this constant real-time release of information like Twitter, Digg, Facebook, Gilt, and many more.  This article will help you understand why this trend is about to be integrated into your daily life, and will give you a look into some of the most popular real-time websites and applications that are only a few hours new. For those who have not heard yet, ESPN released a real-time media application that is similar to Foursquare late last week.  This application, named Passport, allows you to check into sporting events, see who is there, and converse with other attendees.  This application will allow true fans to declare there unwavering dedication to their team, and provide another platform for immense amounts of trash talking.  Philo and Miso are new real-time applications that allow people to chat about TV shows currently airing on public platforms.  These applications, will be apparent to mainstream app users by the Fall, and will undoubtedly continue to partner with cable conglomerates like Miso’s relationship with TNT. Participating in real-time media provides extremely useful analytical information for companies, and that is why companies like Gap have implemented promotions for customers who check into Foursquare when showing up Continue reading…

 

Start an Online Buzz with PPC

Kevin Burns | August 2nd, 2010

Are you trying to promote an event? Are you looking for the most entertaining way to spend your day? Then look no further because this article has every website, email update, blog and tool for staying in the loop and ahead of the crowd.  Let’s start with finding a great party first, then we’ll move on to how you can promote your own. Here are a few websites that highlight the most exciting events happening in your city.  Thrillist does a great job of updating you on restaurant openings, coupons for local activities, all types of events, new products relative to your preferences, and news appropriate for your demographic.  Thrillist provides these services for Los Angeles, Las Vegas, Chicago, New York, London, and many more cities across the globe.  This extensive collection of prudent information pertaining to party goers is also an essential tool for vacations, so you don’t look like such a tourist. If you enjoy having a good time, all the time, then check out (your city).going.com, for example losangeles.going.com.  This website is very similar to Digg, or the organic search functions of Google, because the most popular events stay towards the top of the page. Here is a quick collection of websites that aggregate announcements of local events, parties and concerts; Urbandaddy.com, gets you in the know, RunDown.com, allows you to stay up to date with great events and the latest viral sensations, DailyCandy.com, is for the ladies and fashionable conscious, and for the most comprehensive collection Continue reading…

 

Google TV, I Want One

Kevin Burns | June 7th, 2010

The next step in experiencing TV is here, and it is brought to you by Google TV.  At the Google I/O conference this year the announcement was made that Google TV would be released this Fall, and would be available to subscribers of all cable and satellite providers.  Google TV will be linked to your television by utilizing a single box, which is the same size as a cable or satellite box.  This box will act as a combination between a DVR and a hard drive connected to the Internet. Initially there will be more applications available for satellite subscribers of DISH Network, but because Google TV will be launched on an open Android platform, applications will inevitably be developed to interact with additional interfaces. Standard features of Google TV include allowing users to browse the internet on their TV, scheduling the recording of shows from their mobile phones, push websites from other internet devices on to the TV, interact with applications from their Android phones, and other innovational functions. Google TV will also have a distinct integration with YouTube that will act as your personal channel called YouTube Leanback.  This YouTube Leanback channel is generated by personal subscriptions or preferences, and requires no browsing because videos will have already been chosen for users before they log on. Google has teamed up with Best Buy to be the exclusive distributer of the Google TV box.  The Intel processor, Atom, will be utilized in the product because of its leading capability Continue reading…

 

A Sneak Peak @ The Webbys

Kevin Burns | May 10th, 2010

According to Google, there are around 109,000,000 websites on the World Wide Web. This means if there were a book that consisted of only the homepages for every website, the book would be over 54 million pages long and 2.64 miles tall. That is a lot of websites, and unless you have way too much free time and incredible speed-reading abilities, I suggest skipping this theoretical book of websites and tuning in to the Webby Awards to discover the best and brightest websites of 2010. The Webby Award Show will be taking place in New York City on June 14th as the culmination of Internet Week, and is presented by The International Academy of Digital Arts and Sciences. Internet Week is a web-focused event that highlights participating sponsors and new technologies that are being introduced to the industry. The Webby Awards have been recognizing advancements in website design and functionality since 1997 and has celebrated websites that inspire innovational strides on the Internet. To name a few websites that have stood out over the years, the Webbys have been awarded to electroluxdesignlab.com for its ability to infuse technology and art, Ted.com for their innovative functionality and philanthropic missions and thisisgrow.com for their seamless ability to reach people in an entertaining and evoking manor. The best is yet to come, because this year 70 Webby Awards will be handed out to recognize outstanding achievements in website categories such as Activism, Art, Best Copy Writing, Humor, News, Sports, Youth based content, and Continue reading…

 

Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO).

KRONiS | May 6th, 2010

SEO – Expert post – Aaron Kronis is the SEO Director for Wpromote Inc. Monetizing your blog and minimizing costs, without sacrificing Search Engine Optimization (SEO) efforts. Today I’m going to touch base on different ways to monetize your blog and the importance of using more than one method to achieve results while keeping a focus on SEO at all possible times. Think about it. You can’t control the traffic that comes to your site, and much will bounce due to the nature of the Internet. However, if you do get enough sheep to graze in your pastures long enough, you can put enough pots of honey out there that some will click on your ‘deals’ to take advantage of your breaks and affiliate referrals to make purchases you suggest to them. Ways to make money from your website: Well, first you need traffic! I suggest focusing on building a community of recurring users that refer their friends to participate in your website’s discussions when possible to grow a user base over time. This is not easy, it is hard work and takes time and passion. If you are looking for a quick buck, do something else! If Google Analytics on your site shows that you have barely any repeat visitors, then your ‘community’ may simply exist when new users come to your site and never return. This means you are mostly getting new visitors based on the monthly global and local searches done in the search engines. Once you Continue reading…

 

Page Speed Now Officially One Of Google’s Ranking Factors

John Vantine | April 9th, 2010

According to Google’s Webmaster Central Blog, site speed is now officially one of the signals in their search algorithms. Site speed is one of roughly 200 ranking factors that Google takes into consideration when looking at a site. While they’ve never come out and announced each and every factor, a well-versed SEO can make an educated guess at what many of them are. If you’ve been paying attention to the SEO blogosphere, you most likely knew that this was coming. Bloggers have been talking about it since last year, and Google reps alluded to it many times at SMX West. In 2009, Google released Page Speed, an open-source firebug addon that assists webmasters in improving their site’s speed. Many SEOs and webmasters realized that Google was making a statement by releasing this tool… They obviously wanted us to start thinking about the speed of our sites. The Page Speed addon will analyze a web page for you, and give you a list of optimization tips. All issues that are identified by the tool come with suggestions in order to improve/fix them. Here’s what the Page Speed report looks like: Firebug (a free Firefox plugin) is required in order to use the Page Speed plugin. A page speed report has also been available in Webmaster Tools (in Labs, “Site performance”) since late last year. This report provides you with a summary of your site’s speed over the past year, and will give you an idea of how your site ranks in Continue reading…

 
 
 

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