Google has been quite busy this past month, giving me enough material to devote an entire entry to the SEARCH GIANT’s updates, controversies, and soap operas. Plus, these fall right into Wpromote’s backyard… or are we in Google’s backyard? I forget sometimes. Anyway, the first and most important story of the month is Google’s recent update to its search algorithm. While the company is always improving upon its secret formula, this is the first time I can remember such a public announcement of an overhaul, and it will aim to “reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful” and “provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”. The impact will be far-reaching, and the changes so far have been met with … Continue reading
Category Archives: Google
Google Session-Based Ads: Friend or Foe?
This month, Google has come under fire for the use of “session-based ads.” It seems that Google comes under fire just about every month for something but this is one instance in which I am very sympathetic to those doing the proverbial shooting. Session-based ads are ads that show up on the search engine results pages of Google that are based not only on the last search entered but also on other searches performed recently, in the same search “session.” According to Google, “The system considers previous searches in order to better understand the intent of the user’s current search. The added information helps the system deliver more relevant ads.” That’s the official stance from Google and, on the surface, it appears to make sense. If you are to believe those who are up in arms, though, Google has implemented session-based ads in an effort to make more money. If … Continue reading
Which Female Tech Influencer are YOU? [Infographic]
A few months ago “Evolution of the Geek” infographic went ’round the web. This infographic warmed our nerdy hearts, however we noticed one thing missing: female geeks. That omission prompted us to create our own infographic: “Which Female Tech Influencer Are You?” starring tech’s leading ladies. Here are 5 innovators who we believe are the top Female Tech Influencers. They are all unique, however they all share one common theme: they inspire women at Wpromote on a daily basis and hopefully now they can inspire you too. Copy and paste the embed code provided below and voila, the infographic is all yours! View larger in browser Embed the infographic above: Via: Wpromote
New Tools That Make A Difference
In the near future, deforestation could lead to our last white Christmas. This is true because leveling our carbon absorbing forests is the number one contributor to green house gas build up. This growing problem is a top priority for tropical countries around the world, and because of the immense size of this issue people and companies from around the world are contributing time and money to the cause. One company that can handle the amount of data that needs to be compiled and reviewed constantly in order to keep track of our changing forests is Google. Through a new program called Google Earth Engine users can stay up to the moment with current changes and long term trends of global deforestation. This blog will be covering the tools scientists around the world are using to help perserve our rain forests and a few other recently release tools that you … Continue reading
Local Search Takeaways From Pubcon Vegas 2010
Local search is rising. Currently, 20% of all Google queries are related to location. comScore reported that Americans performed 15.4 billion Google searches in March of 2010. If 1/5th of those searches were related to location, that’s a little shy of 3.1 billion location-based queries… In one month. Local search was certainly one of the recurring themes at SMX West back in March. At PubCon Vegas 2010, local was even more prevalant, but there was also more of a sense of urgency attached to the topic. Instead of writing one long unorganized post that covered all of my “takeaways” from Pubcon, I figured I’d do one dedicated to local & mobile search, since several of the sessions I attended were based around those topics. Please note that this is not a comprehensive guide to local search for businesses; rather, this is a collection of the things I found to be … Continue reading
Client Profile – SwimsuitsForAll.com
SwimsuitsForAll.com was founded in 2004 on one basic principle, to offer an easy way to shop for quality swimwear and accessories that work for real women’s sizes 8 and up. With their amazing inventory of fashionable swimwear, their easy-fit guides and personal consultants, SwimsuitsForAll.com has been successful in helping thousands of women find the right swimwear to fit their bodies, styles and budgets. Taking pride in their customer service they offer email and live support, easy exchange and return policies, express and international shipping and a low-price guarantee, all to ensure that your shopping experience is worry-free. With the goal to continue increasing their revenue, SwimsuitsForAll.com came to Wpromote in July looking for ways to further expand their online advertising and to ensure they were making the most of their existing PPC advertising spend. Wpromote analyzed their existing campaign and determined that an aggressive content campaign was needed to boost … Continue reading