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Archive for the ‘Editorial’ Category
The Sponsored Link: Changing Perceptions of Online Advertising
Jeff Pickett | April 1st, 2008
Last week, the Account Development department welcomed its newest member, Amir Shoucri. Not surprisingly, Amir’s fresh perspective introduced a compelling blog topic…He wrote: With all the immunity granted to the ignorant new guy, I’m going to throw this out there – I never clicked on an Internet ad before working here. I realize I’m walking a fine line, and at the risk of subverting what we do, I’ll be upfront about it. Like many people, I associated search-engine advertising with a variety of other negatives – spam, pop-ups, spyware, viruses etc. What’s more, I considered myself sophisticated enough to avoid all the traps set to ensnare the casual web browser. I use search engines; they don’t use me, kind of thing. That having been said, I will admit to some misapprehensions. I don’t think I understood what a Google ad was until recently. The most I ever thought about it was the time I was discussing my private life in an e-mail and suddenly noticed I was being offered a variety of mental health services. Having now attained some background, I’m fairly impressed with the standards Google maintains for ad style, content, and security. Web advertising is a pervasive new industry. I’ve worked in other pervasive industries, and all of them felt underappreciated. In television, it was always about the Nielsen ratings (Q: How come no one is watching our show? A: Because, Donnie Wahlberg is in it). In the education field, it was similar (Q: Why does no one Continue reading…
