Are you trying to promote an event? Are you looking for the most entertaining way to spend your day? Then look no further because this article has every website, email update, blog and tool for staying in the loop and ahead of the crowd. Let’s start with finding a great party first, then we’ll move on to how you can promote your own. Here are a few websites that highlight the most exciting events happening in your city. Thrillist does a great job of updating you on restaurant openings, coupons for local activities, all types of events, new products relative to your preferences, and news appropriate for your demographic. Thrillist provides these services for Los Angeles, Las Vegas, Chicago, New York, London, and many more cities across the globe. This extensive collection of prudent information pertaining to party goers is also an essential tool for vacations, so you don’t look … Continue reading
Category Archives: Daily Non-News Stories of Interest
Last Call, 2009: Here Are 6 Posts from The Wpromoter That Help Put the Year In Perspective
2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content. As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009. The Google Witchhunt Calling it a ‘witchhunt’ is probably extreme, but let’s face it – everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide – we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).” The Quest for Better … Continue reading
Horror Flick Goes Viral…Why Marketing ‘Paranormal Activity’ via Social Media Made Sense
You couldn’t follow the same strategy if you were marketing Titanic. You would be hard-pressed to find the same success at the box office if you were marketing the latest Disney tent pole release. But for a low-budget horror flick like Paranormal Activity, relying heavily on social media marketing was a smart move. After grossing $500,000 in one weekend of midnight screenings in 12 select markets, the studio has expanded to a regular distribution schedule in 46 markets and 170 theaters, and executives at Paramount/DreamWorks are sitting pretty. According to an article in the online edition of today’s Advertising Age, the film cost a mere $15,000 to make and originally caught the attention of Steven Spielberg at last year’s Slamdance Film Festival who then took it to Paramount/DreamWorks with the intent to remake the movie into a major blockbuster. But the studio had different ideas. Turning the film into a … Continue reading
How AT&T Ruined My Vacation
It’s almost assumed that big companies inherently have terrible customer service, but I take offense to the notion that big companies can’t treat their customers with respect. The bottom line is that great customer service is great for business and that is especially true in a down economy. For companies big and small, mistakes happen; that’s life. It is how you react to those mistakes that defines the company as good or bad. This is a tale of my horrific experience with a company with whom I have been a loyal customer for over 7 years — AT&T Wireless. On to the story… I took two trips out of the country in August: one to Canada and another to Peru. In anticipation of these trips and aware of the dangers of international data and voice charges, I decided to be prepared before leaving the US. I logged on to my … Continue reading
The (Not So) Romantic Side of Search
Whether victims of Blackberry addiction, iPhone obsession, or a Facebook mobile twitch, we all know someone who can’t seem to put down their cell/iPhone/PDA/whatever it is. Some accept this behavior as part of Gen-Y technophile culture, but not every offender falls into the Generation Y demographic. Some feel the aforementioned behavior suggests an underlying anxiety which may or may not be triggered by certain social situations. Some say those tethered to their mobile, Internet-enabled devices are simply doing so out of habit, and others simply deem them rude. In any case, it is hard to deny we have a problem. We’ve all become so attached to our technology, we find it difficult to let go, even in the midst of human-to-human contact, even in the presence of someone we love. Now scientists are suggesting there may be more to our compulsion to stay connected than meets the eye. Turns out … Continue reading
Big Media vs. Google – The Other Side of the Story
When big media demanded special treatment from Google in March, Internet pundits, media execs, and bloggers responded. Some defended Google’s right to ignore the request, thinking if big media wants higher search engine rankings, they should optimize their content like the rest of the world. The general consensus from this side of the fence was “Have a more ridiculous sense of entitlement,” a sentiment originally expressed by Wpromote’s resident master of all things tech, Kevin Wallace. Others take the opposing view and side with big media, like Forbes.com President and CEO who believes the ‘Google model is parasitic,’ and AP news who has taken on a new role as the Internet police. The outcome of is yet to be determined. The impact on search will be substantial. And yet, there are some out there who blame big media’s struggle to survive not on the Internet, but on the failure of … Continue reading