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Archive for the ‘Client Profile’ Category
Client Profile – YourFleece.com
Alison Quinn | February 26th, 2009
There is probably no better company to go to when you need fleece than YourFleece.com. Wpromote has had the wonderful opportunity to work with Your Fleece since July of 2008. Over the past year, we have helped Your Fleece become the go-to place for fleece fabrics of all kinds. They offer a wide variety of fleece fabric, including licensed fleece fabric, discount fleece fabric and almost any pattern or color you can imagine. The best part about Your Fleece is the fact that their fleece materials consist of the highest quality possible at the lowest prices imaginable. On their website you have the option of ordering fleece fabric by the yard or buying it in bulk. Either way you go, you won’t find a better deal than buying from Your Fleece. True to their motto, “It’s not just fleece, it’s Your Fleece.” Your Fleece also stands out from the rest of the competition because of their matchless customer service. They take great pride in the satisfaction of their customers and do everything within their power to make every client a happy client. One client even raved, “This seller is amazing. They have been so responsive and nice, never leaving me hanging, and are even taking a loss to provide excellent customer service. I would recommend them highly to anyone and plan to buy from them anytime I can!” As a client of Wpromote for the last year, Your Fleece has exceeded all of our expectations. Initially, Your Fleece signed up Continue reading…
Tags: Google, search engine rankings, sem, Wpromote
Posted in Client Profile, Internet News | 2 Comments
Client Profile – Elemental LED
Jamie Lane | January 28th, 2009
Elemental LED is a premier lighting company that began working with Wpromote just a few months ago. In this short period of time Wpromote has recognized that this is a unique company that anyone would be proud and excited to work with. The brains behind the company are self-proclaimed lighting nuts. They believe in making a difference by lighting the way for individuals, businesses and society as a whole. This company stays current on the trends in their industry and technology as a whole to assure that their clients receive the best products, services and knowledge available. The customer service received when purchasing or working with Elemental LED is unmatched. They truly care about the satisfaction of everyone that crosses their path. What is a LED light? LED stands for light emitting diodes. These can be used in a variety of circumstances, including digital clocks, remote controls, watches, jumbo screens and traffic lights. More recently LED’s have become a common choice to light office and home areas. These lights don’t get as hot or burn out as quickly as typical incandescent bulbs, making them an eco-friendly option. Elemental LED is in their third month as an SEO client at Wpromote. Their rankings have shown significant growth and we are confident they will continue to do so. One of the challenges while working on SEO for an eCommerce store is the large size of their catalog. Wpromote’s SEO team took a two-angled approach to ElementalLED’s campaign. We first identified and fixed Continue reading…
Tags: elemental LED, PPC, SEO, Wpromote, wpromote client, wpromote client profile
Posted in Business, Client Profile, SEO, Wpromote | No Comments
Client Profile – SpecialTeas.com
Kelly Mothner | December 18th, 2008
SpecialTeas, which was founded in 1996 by a group of tea enthusiasts, has been a highly successful PPC client of Wpromote’s for over a year now. During this time, SpecialTeas has quietly become a leader in the online tea industry. While other retail businesses have struggled to keep sales up during these difficult economic times, SpecialTeas has maintained steady and predictable success despite the current state of the economy. In fact, through the combination of superior online advertising, word-of-mouth promotion, and repeat business, SpecialTeas is enjoying some of their best revenue numbers of the year during this holiday season. Michael Block, Vice President of Client Services and SpecialTea’s dedicated PPC account manager, explains that “SpecialTeas has been able to sustain their continued success in paid search thanks to a comprehensive advertising campaign, a well-organized and easily navigable website, and a superior product line.” No matter how effective a company’s advertising efforts are, it all comes down to the quality of their product. SpecialTeas has always made quality the top priority. From Imperial Blossom herbal tea to Oolong tea, Pu Erh to Mate, SpecialTeas prides itself on searching the world over for only the highest quality teas available. In doing so, SpecialTeas is quickly becoming one of the leading importers of the world’s finest teas and tea accessories. Today, SpecialTeas successfully sells its products to over 50 countries around the world. Their fine teas and accessories are featured in numerous publications including, Martha Stewart Living, InStyle Magazine, Real Simple Magazine and Continue reading…
Tags: PPC, SpecialTeas.com, Wpromote, wpromote client, wpromote client profile
Posted in Client Profile, Internet News | No Comments
Client Profile – Playkids
KRONiS | November 18th, 2008
Playkids specializes in a wide variety of safe and challenging activities for children of all ages. Their safe, well-built and highly durable playsets and swing sets aim to stimulate children’s creativity while developing their strength and confidence. Playkids offers an array of swings and slides, as well as general residential and commercial playground equipment. Playkids, an e-retailer type of business, dependent on customers ordering online after browsing through their online catalogue of products. A year ago they decided that they wanted to make some changes to their site as well as their advertising strategies and it was at this point that they turned to Wpromote to take over their online marketing efforts. With Wpromote expertly managing their SEO campaign, they currently rank on the first page for many broad keywords, including #1 for swings. They are also achieving superb rankings for other terms including playground equipment, daycare supplies, and several other frequently searched keywords. Playkids required Wpromote’s assistance during a full upgrade and migration to a newer version of their shopping cart. During this type of move, many clients are not aware of how to preserve their existing rankings in the search engines. Consequently, they allow their hosting companies to make these kinds of upgrades whenever they like and without notice, which often means their rankings are lost. However, by understanding when to submit sitemaps to search engines with the old and new URL structures and setting up the proper 301 redirects, it is possible to preserve current rankings as Continue reading…
Client Profile – Stein Diamonds
Gina Perry | October 13th, 2008
SteinDiamonds.com is a leader in the wholesale jewelry manufacturing business. They sell Certified Diamonds, Luxury Watches, Earrings & Pendants. Luxury jewelry is considered a difficult product to sell online. Customers usually prefer browsing online and buying in person. Stein Diamonds has broken this barrier. After a few years of search engine marketing Stein Diamonds turned to Wpromote to manage their Pay-Per-Click campaign. Their overall goal and directive with Wpromote was to cut back on inefficient spend across their Google campaign while maintaining a solid conversion rate. Over the past seven months their total overall cost lowered by an impressive 73% in Google alone. In Stein Diamond’s Google account last month, compared to the month prior to beginning with Wpromote, their cost per click has decreased by 46%, their conversion rate has remained solid and their average cost per conversion has decreased by 42%. As Wpromote actively works to improve the efficiency of this campaign, we are driving more traffic to the Stein Diamonds site at a continued lower cost and the volume of conversions have continued to increase each month moving forward. Wpromote has accomplished the directive for this account by lowering and eliminating areas of inefficient spend, raising high performing areas, expanding upon performing areas with additional products keywords and working to pause underperforming ads to maximize their conversion rate. Wpromote has also tested several new variables to improve Stein Diamonds ROI across thier Google campaign, such as introducing new ad text, channeling the content network and analyzing day Continue reading…
