Client Profile Category

Client Profile - FlagsRUs.org

Monday, March 1st, 2010

FlagsRUs first started selling decorative garden flags and accessories online in 1998. flagsrus.org logoAfter achieving early success and a growing demand for their products, the business decided to expand and in July of 2002 they purchased a historic building that is now used as their warehouse and retail store. This one-of-a-kind, family run business truly stands out among its competitors. FlagsRUs is not only renowned for its high quality products, but also for its unmatched reliability and excellent customer service. Offering the largest online selection of decorative flags, mailbox covers, and other essential accessories for homes and businesses, FlagsRUs prides itself on making sure customers find exactly what they are looking for. From seasonal flags and yard signs to wind socks and spinners, the options are endless. On their website, customers can browse by theme, seasons, or accessories. No matter if you are looking for a bird-themed garden flag or a seasonal winter doormat, FlagsRUs won’t disappoint. That’s not all! FlagsRUs even offers its clients free shipping on all continental US orders. So, if you are looking for that perfect decorative flag for your garden or a beautiful windsock to liven up your front porch, visit FlagsRUs.org today!

easter flagTwelve years after their initial launch on the Internet, FlagsRUs was looking to increase online sales, expand their client base, and more effectively compete with their competitors on the Web. Turning to Wpromote’s PPC management services to achieve these goals, FlagsRUs has already exceeded all expectations, surpassing their initial goals in only 10 months! Prior to launching their first campaign with Wpromote in April of 2009, FlagsRUs was achieving on average about 370 conversions per month on Google. After only one month with Wpromote, online conversions nearly doubled. Through Wpromote’s expertly managed online advertising campaigns, FlagsRUs has greatly expanded its online presence. Their effective marketing strategy, which includes banner ads and search ads and utilizes day-to-day management and Google Analytics in order to find out what keywords most effectively drive traffic to the site, has resulted in increased sales and decreased cost per conversion. After several months of active daily PPC management and optimization of the account, FlagsRUs achieved over three times the number of conversions with only two times the amount of spend. In the next few months, Wpromote hopes to help FlagsRUs continue to increase sales and decrease costs and successfully grow their business online.

Client Profile - Quartermaster

Tuesday, February 2nd, 2010

One of Wpromote’s top performing clients, Quartermaster, is a leader in high quality and affordable equipment for law enforcement, military, security and a wide range of public safety professionals and organizations. From police boots to body armor to handcuffs, for over 35 years Quartermaster has offered the best deals in the industry. Striving to meet all of its customers’ shopping needs, Quartermaster carries the world’s most recognized brands available, as well as its superior LawPro® brand, available exclusively at Quartermaster. It is not only the quality of its products, but also the exceptional customer service that makes Quartermaster standout from its competitors. Taking great pride in its professional and knowledgeable team members, Quartermaster ensures the best client experience possible through guaranteed low prices, fast delivery, reliable service, and unmatched product quality. With retail locations in California and Nevada, Quartermaster offers a wide selection of one-of-a-kind gear and apparel at prices you can’t beat. No matter if you are a small security agency looking for uniforms for your team or a large metropolitan police department seeking equipment for your entire force, Quartermaster is here to meet all of your shopping needs. If you want to experience the Quartermaster advantage, visit www.quartermasteruniforms.com today! Quartermaster

In need of comprehensive online advertising services to help boost their online sales, Quartermaster joined the Wpromote family as a PPC client several months ago. Wpromote’s expertly managed paid search campaign in both Google and Yahoo has resulted in significant gains for Quartermaster in several key areas. From September 2009 to January 2010, revenue from sales increased by an unprecedented $37,000. This represents a 356% improvement in total revenue for Quartermaster in only 4 months! Due to Wpromote’s effective marketing strategy, which utilizes day-to-day management and Google Analytics in order to determine which keywords will drive the most amount of traffic to the site, Quartermaster has experienced a decrease in cost per acquisition by 173%, lowering the CPA from $56 to $23. That’s not all! Over a 4-month period, Wpromote helped Quartermaster experience an improvement in ROI of over 140%, starting at a mere 140% in month one and reaching 340% by month four. Hoping to continue to achieve increased sales while simultaneously lowering its CPA, Wpromote aims to help Quartermaster maximize its profit even more over the next year.

Client Profile: Bevforce

Monday, November 16th, 2009

bevforce_logoAcross the world, in every culture, one thing remains the same: at the end of a hard day of work, we all like to kick back and have a little fun. For many of us, that might mean throwing on some pajamas and cracking a mystery novel. For others, that might mean hitting the theaters to catch the latest romantic comedy. For the more outgoing, though, that might mean hitting the local bar, pub or restaurant and enjoying some good food and good drinks with friends.

I, for one, find myself in the third group on many a Friday night. Nothing makes me happier than hanging out with my friends over a beer and catching up with their lives. However, while most of us are enjoying ourselves, it’s easy to forget about all the people who make it possible. Of course, I’m referring to the wait staff, the bartenders, the managers, the delivery men and women, the brewers, the distillers and many, many more. While we’re toasting, they’re working to make sure that we enjoy ourselves to the fullest.

In these difficult economic times, though, it’s tough to find employment and the service industry is no exception. Luckily, Bevforce is out there helping hook up employers and prospective employees looking for beverage jobs online. While the CareerBuilders and Monster.coms of the world pile jobs from all over the spectrum into one area, Bevforce occupies the niche of beer, wine, beverage and service industry jobs and careers to help people in that sector find employment as everything from server to sommelier. This unique focus makes for a better user experience on both ends and allows for better dialogue between more qualified individuals.

Bevforce has hired Wpromote for integrated search marketing through both paid search and SEO. Through the first few months, Bevforce has already found itself signing up new employers and employees for service, helping those in need on both sides of the employment equation find one another. In financial times like these, it’s good to know that there are still innovators out there who have found better ways to connect the dots and assist people in finding steady work: whether it’s a part-time job or the career of a lifetime!

Client Profile - Weboo Footwear

Thursday, October 15th, 2009

Weboo Footwear joined the Wpromote family just over two months ago as a PPC client and their results are already worth sharing! Weboo is an innovative new children’s footwear line that merges shoes, toys and interactivity all into one great product. webooThe shoes and sandals are designed with three-dimensional creatures that all children, and even adults, are sure to love. The footwear uses the “WeFit System” built based on intense research with podiatrists, pediatricians and the best children’s shoe engineers in the business. Weboo footwear leaves room for natural foot development with the support and sturdiness of traditional shoes. The comfort and entertainment value of Weboo shoes are unmatched and if you are not already familiar with their first line, check them out!

Weboo came to Wpromote looking for help launching their new product online. Through a paid search campaign that includes banner ads and search ads Wpromote has delivered over 14,000 clicks to the Weboo site. Over the first two months we were able to lower the cost per click for this campaign from $0.70 to a low of $0.37 and are confident we will continue to see this downward trend. Weboo Footwear does not sell their product directly on their site but they are available to purchase on the most popular online shoe store, zappos.com. Weboo DogWeboo is proud to be the only footwear line added to the zappos collection this year and is taking full advantage. Close to 3,000 visitors from paid search traffic have navigated through the site and clicked on the Buy Now button that takes them to zappos.com. This means that over 20% of all paid traffic is reaching the store front and interested in purchasing, proving that they are high quality visitors. As a PPC client we have also set up event tracking in google analytics for Weboo. This is a very powerful tool if set up appropriately. With this reporting we are able to show Weboo detailed information on what keywords are driving people directly to zappos. This is valuable information for reducing their cost per click and improving the overall performance of their paid search campaign in google and yahoo.

Client Profile - Vicarious By Nature

Wednesday, August 5th, 2009

VBN - Sustainably Organic

Going “green” is gaining popularity of late and with the increased awareness to help the environment, comes increased businesses that are gladly willing to do what they can do, to go “green” as well.  It is great to see.  One of these companies is a clothing line company by the name of Vicarious By Nature that I recently had the pleasure of building a website for.vbn logo

Vicarious By Nature, also known as VBN, is an “eco-friendly brand that represents men’s and women’s contemporary clothing while fostering the ideals of quality and style with a “naturally” conscious approach.” When they came to us seeking assistance in redesigning their website and promoting their brand, it was very apparent that it was important to them, that amongst the other goals of the site, we did not loose their “Sustainably Organic” message.

They of course had the same main goals for their website as most clothing lines:

1.    Visually display their product
2.    Help visitors find out where they can purchase their product
3.    Present an appealing design to show visitors who they are and what they stand for.

We of course helped VBN meet their goals by displaying cleanly laid out look book and collections pages to show off their product. We also created a dealer locator page that will help visitors find stores where they can purchase VBN clothing.  What ultimately made VBN special to me, was helping visitors to understand who Vicarious By Nature is and what they stand for.

Vicarious By Nature is a company that stresses the importance of saving the environment as well as spreading awareness of the clothing industries effect on the environment.  To help VBN in their cause, in addition to finding a fitting overall look for their site, we worked to prominently display supportive text and videos across the home and about vbn pages.  We then created a couple additional pages dedicated to other supporters of the cause.  One page specifically promotes charities, and another to share the music of bands who are supporters.

Building this website was not only fun, it’s something I can be proud of.  After wearing their clothes and feeling how comfortable they are, I can’t help but wonder why all clothing companies aren’t going “green”.

Look good, feel comfortable, help save the environment.  Sounds great to me.  I’m sold.

Client Profile - DonateACar2Charity.com

Monday, July 6th, 2009

In February 2009, DonateACar2Charity.com approached Wpromote for SEO services. The web site was doing fine and converting existing visitors, but wished to drive additional traffic to the web site, specifically from locally and regionally targeted search terms.DonateACar2Charity.com

As a whole, the main goals were to improve rankings for longer tail geographically targeted keywords and to integrate SEO as a whole into their online marketing and web development efforts.   With this in mind, we recommended a more aggressive approach to SEO that focused on immediate onsite improvements to the live web site, SEO split testing on new pages and creating a sustainable content strategy.

Onsite SEO improvements included, but were not limited to how page titles, meta descriptions, Hx Tags, links, and content was formatted.  We felt that it was important to address these issues immediately.

While split testing is more common with pay-per-click campaigns, we felt that DonateACar2Charity.com’s web site provided a unique opportunity to test how different keyword concatenations and combinations ranked differently.  We have benchmarked and are currently testing isolated pages for a variety of variables.  Once the testing is complete, the goal is to utilize the best combination of term variants and deploy them site wide.

In regards to a content strategy, as many know, what search engines love is new, relevant, and unique content.  We felt that DonateACar2Charity.com had a unique selling point and worked with them on new methods of freshly adding content to their web site that matched with their values and mission.  This was accomplished through a mix of consulting on new content strategies for new and existing pages as well as creating a weekly blogging schedule.

Since the start of the campaign, we’ve seen a continual rise in organic search traffic.  Even in a down economy and many non-profits are hurting, we’re happy to report that their traffic has increased over 10% and now coming even more broad and long tail keywords.