Situation
The leading provider of painless, porcelain veneers, Lumineers started working with Wpromote in 2008. Despite positive results, the company knew its online marketing needed improvement. With nearly all its traffic generated from branded keywords, a poorly optimized site, and a landing page that hadn’t been properly tested, Lumineers hired Wpromote to take over its PPC campaign, design and execute an SEO strategy, and execute landing page optimization tests through our PagePerfect service.
Challenges
In the beginning, Lumineers was spending 42% of their PPC budget on the branded term ‘lumineers,’ nearly all in Google. It also had a minimal presence on content sites. Likewise, as Lumineers’ domain is younger than that of many competitors, it was at a disadvantage when it came to SEO. Finally, it was clear that Lumineers’ landing page was not converting as well as possible. All in all, there was tremendous opportunity to diversify traffic and boost conversions.
Strategy
PagePerfect (Landing Page Optimization)
Once SEO was underway, we turned our focus to Lumineers’ landing page. We devised eight combinations of new images and copy we felt would boost conversions and performed a multivariate test using our proprietary optimization process.
PPC
Our first step was to expand Lumineers’ keyword lists to target long-tail and exact and phrase-match opportunities. Next, we enhanced their presence in Yahoo, MSN, and the Google content network.
SEO
Lumineers’ was in the process of a website redesign. We consulted the company on creating SEO-friendly pages and implemented 301 redirects to preserve rankings. Next, we populated the site with content to help it rank for competitive keywords.
Results
PagePerfect (Landing Page Optimization)
Through multivariate testing of various elements on Lumineers landing page, we increased the conversion rate by 120%, delivering over 1,200 additional leads without increasing spend.
PPC
Annual savings -
Through PPC optimization, we effected a change leading to a savings of $126,149.57.
Lowered CPA (cost-per-acquisition) -
We were able to lower Lumineers average monthly CPA in September 2008 by 22.7% in September 2009.
Increased conversion rate -
Through landing page testing and optimization we increased Lumineers’ conversion rate by an impressive 20.45%.
SEO
Through continuous optimization, we achieved and maintained #1 rankings for Lumineers’ most valuable keywords.















rguide.com came to Wpromote with the goals of gaining more exposure on the web and driving quality traffic to their site. We directed them to our Quicklist Core Program. The Quicklist program is our entry-level PPC program that creates sponsored listings in Google and Yahoo for a flat, low monthly fee. The results for Truckerguide.com have been overwhelming. Just this last month, the Sponsored Ads have driven over 1700 visitors to the site and have had almost 40,000 impressions in Google and Yahoo. The client’s ads have maintained an impressive average ranking of 2.1 for its keywords. To learn more about our Quicklist programs and what they can do for your small business, visit 
Strategy 
Results 




After achieving early success and a growing demand for their products, the business decided to expand and in July of 2002 they purchased a historic building that is now used as their warehouse and retail store. This one-of-a-kind, family run business truly stands out among its competitors.
Twelve years after their initial launch on the Internet, FlagsRUs was looking to increase online sales, expand their client base, and more effectively compete with their competitors on the Web. Turning to Wpromote’s PPC management services to achieve these goals, FlagsRUs has already exceeded all expectations, surpassing their initial goals in only 10 months! Prior to launching their first campaign with Wpromote in April of 2009, FlagsRUs was achieving on average about 370 conversions per month on Google. After only one month with Wpromote, online conversions nearly doubled. Through Wpromote’s expertly managed online advertising campaigns, FlagsRUs has greatly expanded its online presence. Their effective marketing strategy, which includes banner ads and search ads and utilizes day-to-day management and Google Analytics in order to find out what keywords most effectively drive traffic to the site, has resulted in increased sales and decreased cost per conversion. After several months of active daily PPC management and optimization of the account, FlagsRUs achieved over three times the number of conversions with only two times the amount of spend. In the next few months, Wpromote hopes to help FlagsRUs continue to increase sales and decrease costs and successfully grow their business online.















