Campaign Goals Tumi began its partnership with Wpromote with a very clear goal in mind; to double the number of Facebook “Likes” within 6 months. Without increasing their spend, Tumi wanted to increase efficiency and they were relying on our expertise to do so, lowering Cost Per Click (CPC) and Cost Per Like (CPL). In addition, they wanted to build brand awareness through YouTube by increasing the number of subscribers to their Case Studies page within Tumi’s custom channel. Strategies Wpromote built out Facebook and Display advertising campaigns to drive Facebook “Likes” and YouTube case study subscribers. Used targeted Facebook Ads to promote Tumi’s “Bag of the Week” giveaway Used heavy segmentation of key demographic, interests and “Likes” of similar brands Highlighted messages that friends made about Tumi through Sponsored Stories Created Sponsored Stories that targeted new potential fans, showcasing posts made about Tumi by friends Developed Keyword Contextual Targeted … Continue reading
Category Archives: Client Profile
Case Study: Landing Page Optimization & Testing For Lead Capture Page
Wpromote’s small business landing page is one of our primary lead generators where we drive the majority of our paid traffic and partner referral traffic. The ultimate goal of this page is to get visitors to fill out a form for a marketing consultation from one of our sales representatives. With our company mantra of “always test everything” we decided to run a series of conversion optimization tests to see how we could improve our lead capture page. We were happy with the information that existed on this lead capture page, however we felt that we could improve the overall presentation by making adjustments to the design, layout, focal points and calls to action. Our goal was to design a new landing page that would outperform the current page, and then continue testing various aspects of the page to further improve its conversion rate. To improve our landing page conversion … Continue reading
Client Profile – CivilWar.org: Removing SEO Roadblocks for Non-Profit Organization
CivilWar.org was looking to increase their fundraising efforts and to become the leading resource provider for Civil War history. Problem: Large-scale Competitors were Outranking Them for Many Key Terms Solution: To improve rankings for highly competitive keywords, Wpromote enhanced and optimized onsite content in the Resources and Battlefields sections of the site. The addition of multiple tabs, maps and keyword-targeted content to the Battlefields section of the site attributed to the dramatic increase in search engine rankings and website traffic for terms such as “battle of Gettysburg”. Problem: Google was Reporting Numerous Errors on CivilWar.org Solution: Wpromote updated and optimized all duplicate title tags and meta descriptions to include targeted keywords and follow Google’s recommended best practices. We repaired the canonicalization error, which now redirected the non-www version of the site to the www version, also helped reduce the number of crawl errors immensely. The Results Wpromote has dramatically increased … Continue reading
Client Profile – Bas Rutten: Cohesive Social Media Optimization Shows Significant Increase in Fans
Situation: Bas Rutten, retired MMA fighter and UFC champion, came to Wpromote in October of 2011 looking to generate more fans and gain exposure across all social media platforms. He wanted to be portrayed more as an actor and entertainer than a fighter, having been retired from competitive fighting for more than 10 years. Challenges: The biggest challenge in bringing an overall cohesiveness to Bas Rutten’s social media profiles was that there were six different Facebook accounts in reference to Bas Rutten, only one of which was actually managed by him. Because of the large variety of Bas Rutten profiles, his many fans were spread thin across all of the accounts versus one profile being connected with all of his fans. Strategy: To begin optimizing Bas Rutten’s social media campaign, Wpromote reached out to our contact at Facebook to merge all Bas Rutten accounts. Once this was achieved, his vanity … Continue reading
Client Profile – Outright: Unique Optimization & Link Building Strategy Shows Impressive Increase In Traffic & Rankings
Situation: Outright, a small business bookkeeping and accounting software company, came to Wpromote looking to optimize their organic rankings in a very competitive industry. Outright wanted to supplement their PPC campaign, which Wpromote had successfully managed for the past 6 months, with an aggressive SEO strategy. Challenges: Outright.com had a strong URL history, having been archived in 1996, but the competition in their industry is strong. They strived to rank against large online accounting companies such as Intuit, QuickBooks and Peachtree. In order for Outright to rank competitively, Wpromote needed to thoroughly analyze SEO opportunities and implement not only proven, but unique strategies. Strategy: Wpromote began by performing an in-depth audit of Outright’s website, looking for areas that could be improved upon, and for new opportunities where they could stand out from their competitors. The audit determined that they could significantly improve their rankings through onsite changes and a strong … Continue reading
Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A … Continue reading