The Battle for Florida


It’s almost April but March Madness is still gripping the country, especially in Florida. Tonight, a perennial powerhouse program, the #3 University of Florida Gators, take on the underdog of the century, the #15 Florida Gulf Coast University Eagles in a battle for a spot in the Elite Eight. Even though the spread is 13 points in favor of the Gators, it’s anybody’s match. And, if you ask Twitter–which we did!–there’s an awful lot of support for the upstart Eagles of “Dunk City.” Nothing gets people going like NCAA Men’s Basketball in March and tonight’s game is arguably the most highly anticipated game of the tournament! Check out the tale of the tape below:   Share the Love Presented By Wpromote      

How To Set Up Google Analytics


If you have a website, chances are you’d like to know a little more about the visitors frequenting your site. Tracking this information is especially important if you are a business that sells and advertises online, but it is equally important for people who want to have insights into how long people are staying on their site and which sections of the site are drawing them in. Using an analytics tool, like Google Analytics can provide a wealth of information about your website traffic. It can track and provide reports on everything from your advertising return on investment (ROI), to tracking visits from mobile websites and apps, to honing in on specific demographic markets. The best part is that setting up a Google Analytics account is free. Setting up Google Analytics for your website is fairly straightforward. First, you need to make sure that you have a Google account. Once … Continue reading

Google Analytics Update


“What you don’t know can’t hurt you.” I assume everyone knows that idiom, but I certainly hope most people do not live their lives by this expression, especially when it comes to anything business related. In fact, if you are a marketing professional your goal should be to know as much as you can and if you are responsible for the performance of a company’s website, Google Analytics should be your best friend. So for those of you in that position, or just generally interested about online marketing, good news! Google Analytics has released an updated version of their extremely popular tool. Beyond the face-lift the tool received, the capabilities available were also improved in four significant areas. Before we begin, if you not already seeing the updated version after logging in, simply select the “New Version” red text link in the upper right. You will notice a significant difference … Continue reading

Site Speed Report Now Available In Google Analytics


On Wednesday, May 4th, Google rolled out a new Analytics feature: Site Speed reporting. If you’re an Analytics nerd/data junkie like myself, this is exciting news. Back in 2010 (on April 9th, to be specific) Google announced what many of us had already suspected – that site speed is a factor in their algorithm, and can have a direct affect on your rankings. From that point on, more and more webmasters started to take load time seriously. The weight of page speed (as a signal) in the overall scheme of things was ripe for debate. Some SEOs seemed to feel that it wasn’t very significant, but this was mostly speculation. Regardless, it was established that it was something that people needed to pay attention to. Now that Google has implemented speed reporting directly into Analytics… Well, it’s pretty clear that everyone should be paying attention. Webmasters can use the Site … Continue reading