It’s been estimated that the average email user receives 147 emails every day. If your business markets through email, you’re facing some stiff competition in your customer’s inbox. Industry statistics show that less than 25% of customers are likely to open marketing emails, and even fewer go on to click the links in the email. So how can you make your marketing emails stand out among the rest? The first thing your customer is going to see when your email is delivered is the subject line. Often times, it is what compels them to open the email, or hit the delete button. Here are some email marketing best practices to help you craft a well written and compelling subject line for email marketing campaigns. Beware Of Spam When writing subject lines, one of the most important things to do is to stay away from any words or phrases that may raise … Continue reading
Author Archives: Rebecca Eaton
The Difference Between Match Types In Google AdWords
When you’re paying to run ads online, you want to get the most for your money. That’s why it’s important to understand how to use your keywords effectively. And that means knowing the difference between keyword matching options and in which instances you should be using each of them. When you set up a campaign in Google AdWords, you have the choice between using broad match, phrase match or exact match for your keywords. In most cases, the broader the match, the more traffic potential. At the same time, using exact match may result in more relevant searches. So, what are the differences between match types? And which one should you be using? Broad Match Broad match is the default option in Adwords. Using broad match means that your ads will show up whenever someone types something into Google that includes your keywords and even when they type in words … Continue reading
How To Remove A Negative Online Review
Online reviews are quickly becoming one of the most visible barometers of a business’ success from an outside perspective and a major factor in drawing in new customers. In fact, recent surveys conclude that more than 70% of people trust online reviews as much as personal recommendations and more than half of people say a good review will make them more likely to patronize a particular business. That’s great news for businesses that already have stellar reviews on sites like Yelp or Google Reviews, but what about companies that have gotten unflattering or even scathing reviews? If you’re a business owner who has noticed a bad review online, recognize that you aren’t alone. Every business has had to deal with a negative review at one time or another. And the good news is most Internet savvy customers have come to expect a few negative reviews from time to time. Another … Continue reading
How To Get Your Business On Google Maps
What’s that saying about the key to having a successful business is your location? Oh yeah, “location, location, location.” Location is definitely important. But after you’ve picked your perfect location, the next important thing is advertising your location. The days of looking up a business in the Yellow Pages has gone the way of overhead projectors and parachute pants. Unless your customers are 50+ years of age, most people who look up a business go directly to a search engine. In fact, according to Google statistics, 97% of consumers search for local businesses online. That’s why as a small business owner, you need to make sure your business is listed on Google Maps, which pulls it’s information from Google Places. Listing your business on Google means that when a customer searches for your business by name, your business listing will come up at the top of the results page with … Continue reading
Helping Web Crawlers Help You: How to Create an XML Sitemap
You’ve got the perfect website, loaded with rich content, videos, banners, the works. Your business page is brimming with the latest and greatest in attractive design, ready to rake in new hits and seal the deal on new conversions. Despite it all, it isn’t working. Nobody can find your site on Google and the leads aren’t coming. Do you have an XML sitemap? If your website is like a book loaded with tons of valuable information, sitemaps are the table of contents. XML sitemaps tell search engine crawlers what kind of content is on your website and what it’s related to, so you can rank in searches for relevant, useful materials that might not be automatically indexed. Not only will XML sitemaps let you direct web crawlers to all of your content, but you can also list “metadata” for rich content like images, videos, news, mobile options, and more. Search crawlers … Continue reading
Client Profile – CivilWar.org: Removing SEO Roadblocks for Non-Profit Organization
CivilWar.org was looking to increase their fundraising efforts and to become the leading resource provider for Civil War history. Problem: Large-scale Competitors were Outranking Them for Many Key Terms Solution: To improve rankings for highly competitive keywords, Wpromote enhanced and optimized onsite content in the Resources and Battlefields sections of the site. The addition of multiple tabs, maps and keyword-targeted content to the Battlefields section of the site attributed to the dramatic increase in search engine rankings and website traffic for terms such as “battle of Gettysburg”. Problem: Google was Reporting Numerous Errors on CivilWar.org Solution: Wpromote updated and optimized all duplicate title tags and meta descriptions to include targeted keywords and follow Google’s recommended best practices. We repaired the canonicalization error, which now redirected the non-www version of the site to the www version, also helped reduce the number of crawl errors immensely. The Results Wpromote has dramatically increased … Continue reading