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Google For iPad Gets A Facelift In Time For The holidays
Michael Block | November 22nd, 2011
Google isn’t the best search engine in the world by accident. There are a number of reasons that Google left other engines like AltaVista, MetaCrawler, Lycos, AskJeeves and Yahoo in the dust and why Bing still struggles to make inroads on Google’s market share. Chief among these reasons is Google’s commitment to research and development, innovation and user experience. Google constantly experiments with elements of the search engine results pages, makes adjustments to improve its algorithm and adds features (e.g. Google Instant Search) that users didn’t even realize they wanted. As a result, users know they can trust Google to deliver the best experience in search because there’s never been a reason to look elsewhere. Well, nothing has changed! If you own a smartphone, you are likely aware that Googling something on your mobile device has a similar but optimized feel compared to Googling something on your desktop. There are ads cluttering up the side, the links are big enough to easily be able to select them with your thumb and phone numbers are more commonly displayed and automatically enable click-to-call. These small changes keep users happy and keep manufacturers of web operating systems choosing Google as the default search engine. Up until recently, the Google experience on tablets has been very similar to the experience on desktops. Of course, even though the activity on tablets more closely resembles activity on desktops than does the activity of smartphones, the experiences are distinct. Therefore, it should be no surprise to anyone Continue reading…
Junior League of Los Angeles Hosts Wpromote on Social Media Panel
Michael Block | November 9th, 2011
Last night, the Junior League of Los Angeles hosted an event called “Social Media for Non-Profits” at the Sheraton Delfina in Santa Monica. Wpromote was proud to send four employees to sit on the panel to discuss the importance of social media in non-profit marketing. Joanne Coghill, our Director of Human Resources, moderated and Adria Holtzinger, Lonny Schwartz, Michael Wilde and I sat at the dais taking questions and doing our best to articulate the value of social media. It was a real treat to have been a part of this event. Not only was the presentation well-attended by about 200 professional women in the Los Angeles area but the audience was eager to learn, ready with questions and very enthusiastic about their cause. Nothing is more gratifying than talking about something you’re passionate about with a group of people who are equally passionate about learning. In an effort to stress the importance of social media, we allowed attendees to submit questions via their smart phones to the Wpromote Facebook page. Those who asked their questions in this manner skipped to the front of the line because it’s in every organization’s best interest to address questions posed publicly first and privately second. Therein lies the value of getting your audience to participate on your Facebook page: when the conversation occurs on your Facebook page, you are given an opportunity to show off to your audience just how good your service is and how responsive you can be! Below are some Continue reading…
5 Simple PPC Management Tips For Q4 – Part Two
Michael Block | September 29th, 2011
Without further ado, here are tips 4 and 5 from yesterday’s post on prepping your advertising campaigns for Q4… 4. Consider an engagement with Facebook Ads: Facebook is a juggernaut. In 2010, Facebook became the most popular site on the Internet in terms of time spent on site. In 2011, Facebook has continued to widen the gap. Facebook’s dominance isn’t in question by most advertisers, though; the biggest unknown is whether or not Facebook can prove to be a viable medium for direct marketers. To date, there are several takeaways from advertising in Facebook: It’s incredibly important to keep ad creative fresh. Advertisers concerned with ROI should stick to the cost per click (CPC) model rather than the cost per thousand impressions (CPM) model. Although it can be easy to drive traffic from Facebook, driving conversions is much more difficult. That said, Q4 may be the exact right time to try your hand at advertising on Facebook. Because of the unprecedented demographic information, Facebook makes targeting and segmenting unbelievably easy. Let’s say you are a retailer and the hottest item this Christmas is a new video game called Widgetworld. If the game is aimed at young adults, an advertiser can quickly create four campaigns aimed at male young adults, female young adults, the fathers of that audience and the mothers of that audience. Using age, gender, interest and other categorized information, an advertiser can tailor ads and bid levels to each group autonomously. Some advertisers may be aware of this Continue reading…
Tags: demographic targeting, facebook advertising, microsoft adcenter advertising
Posted in PPC Management | 2 Comments
5 Simple PPC Management Tips For Q4 – Part One
Michael Block | September 28th, 2011
It’s almost October and you know what that means. No, I’m not talking about figuring out how to end things with your summer fling or how to make your Justin Bieber Halloween costume less creepy, I’m talking about how to get your online marketing adequately prepared for the upcoming holiday season! If you think that September is too early to be gearing up for that all important fourth quarter, then you’re doing your competition a huge favor. Luckily, Q4 isn’t something to fear; it’s something to get excited about. Even if you aren’t a retailer, Q4 can mean the beginning of a new fiscal year, the return from a long vacation or the preparation period for the beginning of the 2012 calendar year for your potential clients. Below, I’ve laid out five PPC management tips for Q4 that can be applied very easily for advertisers of all stripes, from eCommerce stores looking to have a big Christmas season to B2B service providers looking to keep a leg up on competing firms: 1. Get a preview of what to expect using Google Insights: Google Insights for Search is a tool that advertisers can use to see historic trends for some of their top keywords over time. In order to get an idea of what you can expect out of your potential audience, try entering in a few of your high volume terms into Google Insights. Make sure that you set your parameters correctly. For most of my clients, I like to Continue reading…
Tags: Google Insights, mobile advertising, Remarketing, Retargeting
Posted in PPC Management | 3 Comments
Fun With Google Search By Image
Michael Block | June 24th, 2011
Google has a new Search by Image function and, if you haven’t used it yet, you’ve got to give it a try. If you haven’t heard about it yet, I’ll let this soothing, disembodied female voice explain it for me: Get it? Okay, now that you’ve been given a crash course, let’s have some fun with Wpromote’s executive head shots. Below, I’ve matched up the Wpromoter with the first result in Google’s search by image. Let’s start with the big dog, Michael Mothner, Wpromote’s CEO: It appears that Mothner has more in common with former Turkish National Soccer Team goalkeeper, Rüştü Reçber, than just his tenacious will to win. According to Google Search by Image, they share dashing good looks as well! No, you’re not seeing double. On the left is our Controller, Ali Quinn-Angel, and on the right is renowned Romanian professor of history, Dr. Gelu Neamţu. They actually are not related in any way but, according to Google Search by Image, they’re practically twinsies! Our Director of Marketing, Jamie Lane, is right at home putting together decks for potential clients, organizing the sales team for conferences and getting the word out about Wpromote’s services. In Google’s opinion, she might also find herself at home on the high seas as Captain of the infamous Black Pearl. By the way, Google, if you’re wondering, telling a woman that she looks like a hand-drawn Chinese poster for one of the Pirates movies is not as big of a compliment as you might think. Continue reading…
Tags: Google, google search by image, Wpromote
Posted in Google, Internet News, Wpromote | 2 Comments
Aaron Kronis on WebProNews: Wpromote SEO Tools
Michael Block | February 4th, 2011
Who’s this good looking fellow? Why it’s our very own Aaron Kronis! Wpromote’s SEO Evangelist, Aaron Kronis, stopped in on WebProNews and talked about Wpromote’s free SEO audit tool, some of the goings on at PubCon and the importance of common sense in social media. Lookin’ good, Aaron! Thanks to the folks at WebProNews for giving a shout out to Wpromote; they always do a great job. More WebProNews Videos Save this Post!
Tags: aaron kronis, pubcon, pubcon 2011, pubcon videos, search engine optimization, SEO, SEO Audit, SEO Evangelist, seoaudit, SEOAudit Tool, WebProNews, Wpromote
Posted in Internet News, SEO, SEOAudit | 1 Comment
