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Client Profile – PetFlow: Lowering CPA While Decreasing Spend
Marissa Allen | March 16th, 2011
Situation: PetFlow, a newly established online pet food delivery service, was looking for an SEM agency to maximize their marketing efforts and ensure company growth. PetFlow had recently launched their PPC campaign, but realized they needed help in lowering their CPA and finding new ways to expand their campaign to capitalize on every marketing dollar spent. Challenges: PetFlow had an existing PPC campaign that was converting well after just a few months of launching, but unfortunately it was converting at a high CPA. Being a newly established business within a competitive industry, PetFlow needed a way to lower their CPA without increasing their overall advertising spend. With two types of orders, single purchases and recurring service purchases, PetFlow also needed a custom way to track and differentiate revenue by order type. Strategy: To begin, we performed an in-depth audit of the clients existing campaign and looked for areas to expand and improve upon. After performing the audit, we discovered many of their ads were general and not targeted to a specific brand or category they were advertising under. We also noticed that many of their ads were driving traffic to either the homepage or other general landing pages, instead of directing the user straight to the product they had been searching for. A comprehensive build out of their account into two campaigns, brand and category, was needed in order to customize their ads and keywords accordingly. By working with the client, we would create brand specific ads that would lead Continue reading…
Client Profile – SwimsuitsForAll.com
Marissa Allen | November 8th, 2010
SwimsuitsForAll.com was founded in 2004 on one basic principle, to offer an easy way to shop for quality swimwear and accessories that work for real women’s sizes 8 and up. With their amazing inventory of fashionable swimwear, their easy-fit guides and personal consultants, SwimsuitsForAll.com has been successful in helping thousands of women find the right swimwear to fit their bodies, styles and budgets. Taking pride in their customer service they offer email and live support, easy exchange and return policies, express and international shipping and a low-price guarantee, all to ensure that your shopping experience is worry-free. With the goal to continue increasing their revenue, SwimsuitsForAll.com came to Wpromote in July looking for ways to further expand their online advertising and to ensure they were making the most of their existing PPC advertising spend. Wpromote analyzed their existing campaign and determined that an aggressive content campaign was needed to boost brand awareness and recognition. Wpromote also enabled revenue tracking on SwimsuitsForAll.com’s campaign so they could see ROI across the board in the search engines. In their first month with Wpromote, their number of conversions tripled from 384 in July 2009 to 1206 in July 2010. Wpromote continued to optimize their campaign by linking their Adwords account to their Google Merchant account so that images would appear in their sponsored listings. This helped attribute a notable rise in total volume and overall conversions during the client’s typical off-season. Compared to last fall, conversions have increased by 46% in August, 242% in Continue reading…
Client Profile – FlagsRUs.org
Marissa Allen | March 1st, 2010
FlagsRUs first started selling decorative garden flags and accessories online in 1998. After achieving early success and a growing demand for their products, the business decided to expand and in July of 2002 they purchased a historic building that is now used as their warehouse and retail store. This one-of-a-kind, family run business truly stands out among its competitors. FlagsRUs is not only renowned for its high quality products, but also for its unmatched reliability and excellent customer service. Offering the largest online selection of decorative flags, mailbox covers, and other essential accessories for homes and businesses, FlagsRUs prides itself on making sure customers find exactly what they are looking for. From seasonal flags and yard signs to wind socks and spinners, the options are endless. On their website, customers can browse by theme, seasons, or accessories. No matter if you are looking for a bird-themed garden flag or a seasonal winter doormat, FlagsRUs won’t disappoint. That’s not all! FlagsRUs even offers its clients free shipping on all continental US orders. So, if you are looking for that perfect decorative flag for your garden or a beautiful windsock to liven up your front porch, visit FlagsRUs.org today! Twelve years after their initial launch on the Internet, FlagsRUs was looking to increase online sales, expand their client base, and more effectively compete with their competitors on the Web. Turning to Wpromote’s PPC management services to achieve these goals, FlagsRUs has already exceeded all expectations, surpassing their initial goals in only 10 Continue reading…
Client Profile – Quartermaster
Marissa Allen | February 2nd, 2010
One of Wpromote’s top performing clients, Quartermaster, is a leader in high quality and affordable equipment for law enforcement, military, security and a wide range of public safety professionals and organizations. From police boots to body armor to handcuffs, for over 35 years Quartermaster has offered the best deals in the industry. Striving to meet all of its customers’ shopping needs, Quartermaster carries the world’s most recognized brands available, as well as its superior LawPro® brand, available exclusively at Quartermaster. It is not only the quality of its products, but also the exceptional customer service that makes Quartermaster standout from its competitors. Taking great pride in its professional and knowledgeable team members, Quartermaster ensures the best client experience possible through guaranteed low prices, fast delivery, reliable service, and unmatched product quality. With retail locations in California and Nevada, Quartermaster offers a wide selection of one-of-a-kind gear and apparel at prices you can’t beat. No matter if you are a small security agency looking for uniforms for your team or a large metropolitan police department seeking equipment for your entire force, Quartermaster is here to meet all of your shopping needs. If you want to experience the Quartermaster advantage, visit www.quartermasteruniforms.com today! In need of comprehensive online advertising services to help boost their online sales, Quartermaster joined the Wpromote family as a PPC client several months ago. Wpromote’s expertly managed paid search campaign in both Google and Yahoo has resulted in significant gains for Quartermaster in several key areas. From September Continue reading…
A Needed Facelift?
Marissa Allen | June 16th, 2008
Myspace has a big competitor, FaceBook. What myspace is doing to give itself a ‘FaceLift’ to compete with FaceBook and other web 2.0 social networking sites.
Tags: can myspace compete, myspace, myspace changes, myspace facelift, myspace updates, myspace vs facebook
Posted in Internet News | 6 Comments
