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Social Good: Taking Social Media to Social Action [INFOGRAPHIC]
Maria Sass | September 16th, 2011
We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention. The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does. These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, engage with their customers, and even contributes to how they effect positive change on the world. Last week was the book release of “Start Something That Matters” by Blake Mycoskie, TOMS Founder & Chief Shoe Giver. In his book, Mycoskie profiles other social entrepreneurs who have turned their passions into meaningful and sustainable businesses and organizations, one being VeeV. “My goal is to inspire others to go out and make a positive impact, to start something that matters to them,” Mycoskie said. These five brands highlighted in this infographic perfectly exemplify that mantra. View in a larger browser Click To Continue reading…
Tags: Maria Sass, one hope wine, pepsi refresh project, social good, socila good infographic, veev, vevv acai spirit, Wpromote
Posted in Social Media, Wpromote | 1 Comment
Wpromote PR Girl’s Guide To Surviving Social Media Week LA
Maria Sass | September 14th, 2011
With nearly 600 events worldwide, this year Social Media Week is bigger than ever. Here is my quick and dirty guide to surviving #SMWLA 1. Bring business cards. Lots of them. In fact, during SMW you can never have too many on you. Sure, there will be plenty of drinking, socializing, tweeting and picture-snapping at these events, but above all, there will be networking. Tip: After a card is exchanged, I like to write a note on the back of the card, to serve as a reminder for the person with whom I just had the pleasure of meeting. You might think you will remember them, but once home with a purse (or pocket) filled with cards, you will be glad you jotted down a note. It also serves as a nice, personalized touch mentioning a specific conversation topic or connection when reaching out to them. The person on the receiving end will be impressed, if not flattered. 2. Also, bring a snack. You know that scene in Mean Girls when Lindsay Lohan lunges at “The Plastics” in the cafeteria? That is how I get when I don’t eat. It’s not pretty. For me, I like a good White Chocolate Think Thin bar. Peanut Butter M&M’s also do the trick. 3. Traffic happens. We live in LA; If that statement means one thing and one thing only to you, it should be that traffic is beyond unpredictable. Leave earlier than you think you should for any post-work event. Most events Continue reading…
Tags: Carter Reum, social media week, social media week la, Wpromote, wpromote pr girl
Posted in SEO Bombshell, Social Media, Wpromote | No Comments
It’s Great To Be Good
Maria Sass | September 8th, 2011
With many socially-conscious companies on the rise, giving back has never been hotter. Wpromote has always believed in giving back, however we are taking our social good acts to the next level. A new venture here at Wpromote, aptly named “Wprovide” (gotta love us clever ad-folk!), is a committee focused on organizing philanthropic opportunities for the Wpro employees to get involved and give back to the community. For Wprovide’s first event, we partnered with Heal The Bay, where employees took time to clean up the trash on El Porto beach here in our own backyard. This month we will be hosting a “Social Good” mixer during Social Media Week, celebrating Los Angeles’ thriving internet industry and the many talented companies, organizations and innovators driving the future of advertising, media, technology and business online. This event will take place on Tuesday, September 20, at The Vault gallery in Culver City. Guests will enjoy passed light fare, ONEHOPE WINE, VeeV Açaí Lemonade and Superfruit Margarita (two of the company’s signature drinks), which will made by a VeeV mixologist. There will be a DJ spinning all night, along with a brief panel discussion with Mike Mothner, Founder & CEO of Wpromote, Carter Reum, Co-founder of VeeV Açaí Spirit (official spirit of Virgin Airlines), Mike Weber, Director of Online for ONEHOPE Wine, and Mia Herron, Director of Marketing & Communications, Sir Richard’s Condom Company, surrounding the topic of “Social Good: Taking Social Media to Social Action.” In keeping with the Continue reading…
How To: Optimize Your Fashion Blog for Google
Maria Sass | August 31st, 2011
These days it seems as though almost everyone has a blog, and girls who were once just fashion-obsessed, have now turned into models as a result. With millions of blogs out there, what makes one stand apart from the rest? Is it design? Is it the domain name and age? Is content really “king”? Truth be told, you could have a great looking blog, with excellent content, however if you’re not ranking in search engines, no one will ever know you and your blog exist. Here is a user-friendly outline on how to get your fashion blog ranking in Google and other search engines. Note, these same techniques can be applied to any blog, I just choose to use fashion as my example, because, well… if you haven’t already noticed, I cherish fashion, just as much as I love technology. And when the two combine? It warms my techic (translate: tech-chic) heart. Choose a topic that you are well versed in. Search through popular key terms in the niche that you decide to write about Use Google AdWords’ Key Word Tool and cross reference the information with another service, like SEO Book’s Key Word Tool Once you find key terms that are frequently searched for, and you think you can write extensively about, use them (or versions of them) in your URL, Blog title, H1, H2, and content of your blog. Try to pick 2-3 key terms to focus on in your blogs. Make sure to mention the key words Continue reading…
Tags: blog optimization, DKNY PR Girl, Maria Sass, Saucy Glossie, search engine optimization, SEO
Posted in Internet News | 1 Comment
Be The Face of About.me… On A Billboard in Times Square!
Maria Sass | August 26th, 2011
Custom profile startup About.me, which is owned by AOL, is looking for the new ‘face of About.me’ and is kicking off a contest to find that face. If you’re not familiar with About.me, well, you should be. If you don’t have a personal website with your name as the domain, About.me is the next best thing. About.me offers people free profile pages, which can include your name, bio and links to Twitter, Facebook, LinkedIn, Foursquare, YouTube, and other sites that you have at one point signed up with (cough Formspring cough). Users can also upload high-resolution photos to the site, making profiles look fairly professional with minimal effort, or skill. The company is about to launch on a huge advertising initiative, and is trying to find the faces of the campaign from existing new users. New and existing About.me users will be asked to opt in to the contest once they log-in on their profile; once opted-in, any visitor to that profile can vote on any About.me page to be featured in the campaign. Three lucky About.me users who gain the most votes will be featured in the Fall campaign, which includes a billboard in New York City’s Times Square, as well as other OOH (out-of-home, for you non-advertising industry peeps) ads, in taxis and in-flight advertisements. Winners will also be flown to the city that never sleeps, along with a friend to attend the launch event for this new campaign. Seven runners-up will also be featured in the billboard Continue reading…
Tags: About.me, About.me Contest, About.me Times Square, Face of About.me
Posted in Internet News | No Comments
Back-To-School Shopping… Because You’re Worth It
Maria Sass | August 16th, 2011
Impressive eCommerce Sites Bring A New Excuse To Go Fall Shopping I was talking with my mother the other evening, when I asked what her weekend plans were, and she replied with “back-to-school shopping” with my younger sister. Back-to what? Oh that’s right… I (almost) forgot there was a time in my life when I would use school as an “excuse” to spruce up my wardrobe. Attending private schooling from kindergarten through high school, where a uniform or strict dress code was required, there was not much room for creativity in your own wardrobe. Each fall however, I was determined to add as much personal style to the uniform as possible. Some items they could not control, were shoes, jackets, and handbags, and you best believe that is where my friends and I would stretch the uniform policy to its farthest limit. Although I can no longer use higher education as the excuse, I do have something that I did not turn to when going back-to-school shopping with my mother as an adolescent: the internet. With every designer, brand, and store having an eCommerce site, we now have no reason not to shop. If you still need to justify some new purchases, apply L’Oreal’s tagline to your shopping needs. This phrase was drilled in my head at a young age by Claudia and supermodels alike. You know how the saying goes… “because you’re worth it.” Barneys My grandmother always told me you could judge a person based on their shoes. Continue reading…
Tags: dkny, DKNY PR Girl, Maria Sass, Miu Miu, net-a-porter, One for One, TOMS, TOMS Shoes, TOMS sunglasses
Posted in Random!, SEO Bombshell | 3 Comments
