Government Services
Proprietary data, global reach and complete accountability for federal, state & global government agencies.
Learn More
Author Archive
This Month in Marketing: Google vs. Bing
Kyle Ashby | February 3rd, 2011
It is no shock to hear that Google and Bing are constantly at each others throats. You would think that two giant companies would pretend to be civil about it. But, luckily for our entertainment, they aren’t being civil. Google was fed up with Bing for supposedly stealing their search results. So, they ran a sting operation and claim that they caught Bing. Google then announced catching Bing’s hand in the trillion-dollar cookie jar. Bing of course denies this outright and attempts to fire back about Google’s legal trouble. This has now escalated into a full-fledged war, very available to the public’s eyes via tweets and blogs. Who is right? I have no clue. But I can tell you my first impression: Google is right. I just assume they are. Over the years, Microsoft has not really made themselves synonymous with “trust”. I’m not saying the “Big Brother” Google hasn’t had a few poor judgment calls, but instances like when Bill Gates allegedly stole an operating system idea from Steve Jobs, tend to stand out in my mind. The way I see it, Google is Ryu of Street Fighter and Bing is Ken. Of course sometimes you pick Ken, to change it up. But everyone knows, except for your buddy whose parents don’t let him have video games, that Ryu is the champ of Street Fighter. Look how dignified and confidant he looks, nothing to prove. Ken on the other hand, has a chip on his shoulder so deep that Continue reading…
This Month In Marketing – Movember
Kyle Ashby | November 24th, 2010
Hello, my name is Kyle Ashby. I’m 25 years old and I can’t grow facial hair. This in itself would be sad enough if it weren’t compounded by the fact that it’s “Movember”. Everyone across the world (that matters) is celebrating the almighty mustache. Alas, all I can do is cheer by the sidelines. It’s like high school all over again. Mustaches as a whole, in my opinion, fall somewhere between creepy and hilarious. But lately (in this bizarro hipster world, where the line between ironic and trendy becomes blurrier by the day), everyone seems to be able to laugh with and appreciate the mustache. Adelaide capitalized on this pivotal time in the world of whiskers for a good cause: prostate and testicular cancer. They have taken something that terrifies me (“turn to the left and cough”) but fun to support. When things as amazing as Movember sweep through this world of ours, it reminds me that there are still people out there who really know how to market a great idea. In this case, those people are the Aussies. Last year the charity raised $42 million. This year alone, they’ve raised approximately $40 million, and they still have a week to go. Hopefully the holiday season will bring out the best in us and they will beat 2009’s record. The official Movember site had almost 250,000 visitors in the month of November 2009, and 60,000 in October. This October, they’ve tallied up almost 100,000 – Which means that we Continue reading…
SES SF Recap
Kyle Ashby | August 26th, 2010
The City by the Bay, Frisco, and The Golden Gate city these are just a few names I looked up on Wikipedia. What a town, and what a conference. SES San Francisco was held at the wonderful Moscone Center. Security was tight, so you know you have to do what it takes to get by those guys that hold walkie-talkies and bright blazers. Why do they still have the handhelds that look like something out of The Goonies? Who knows, but beyond these sentries lays a vast carpeted floor full of treasures. In attendance were all the heavy hitters: Google, Yahoo, Bing and us (Wpromote). The day started like most days, with breakfast. We were lucky enough to be staying right near the conference and the lovely Westin Hotel (no bed bugs allowed). We made our way to the conference center to start setting up for all of the of curious customers looking to learn a bit more on our quickly growing marketing of Search Engine Marketing. Throughout the day I was lucky enough to discuss our holistic approach and strategy for our campaigns with many fine folks. There were plenty of freebies, conversation and networking to be had by all. The first day kicked off with plenty of each. This day was pretty on target for most conferences, just ramping up for the main event on Wednesday. Which (as I’m sure you’ve already heard) was the presentation, “10 Things To Supercharge Your SEM Campaigns” given by Michael Mothner and Continue reading…
PPC vs. SEO
Kyle Ashby | April 12th, 2010
Welcome Wpromoter Kyle Ashby to the blog! This is his first of what we hope to be many guest posts. Bravo! It is not an unfamiliar dilemma. Marketing budgets are limited, and efficiency is key. You’ve realized utilizing search engines is a great way to grow your business. But where do you spend your limited budget? There is the ol’ reliable pay-per-click (PPC) versus the new hotshot search engine optimization (SEO). The best way to find out which avenue is best for you is to TEST. Test running PPC and SEO alone, and test running PPC and SEO together. Performing these tests can take months of time, money, and analysis, and you’ll likely come out with some good information on which you can base decisions regarding your next move. But if you don’t have the time and money for months of testing, you should consider the ups and downs of both off the bat and try to make a decision that way. PPC The benefits of PPC revolve around control. You are in charge, from conception to click. Firstly, you decide exactly what search terms, aka ‘keywords,’ you want to advertise under. Speaking of keywords, a huge benefit of PPC is the ability to advertise under nearly unlimited keywords, giving your campaign a very broad reach (no to be confused with ‘broad match’). PPC also allows you to determine the point of entry to your website for each ad you place with customized links. In short, users see what you Continue reading…
Tags: how to choose PPC or SEO, PPC, SEO, SEO vs PPC
Posted in Business, Internet News, PPC, SEO | 4 Comments
