It is no shock to hear that Google and Bing are constantly at each others throats. You would think that two giant companies would pretend to be civil about it. But, luckily for our entertainment, they aren’t being civil. Google was fed up with Bing for supposedly stealing their search results. So, they ran a sting operation and claim that they caught Bing. Google then announced catching Bing’s hand in the trillion-dollar cookie jar. Bing of course denies this outright and attempts to fire back about Google’s legal trouble. This has now escalated into a full-fledged war, very available to the public’s eyes via tweets and blogs. Who is right? I have no clue. But I can tell you my first impression: Google is right. I just assume they are. Over the years, Microsoft has not really made themselves synonymous with “trust”. I’m not saying the “Big Brother” Google hasn’t … Continue reading
Author Archives: Kyle Ashby
This Month In Marketing – Movember
Hello, my name is Kyle Ashby. I’m 25 years old and I can’t grow facial hair. This in itself would be sad enough if it weren’t compounded by the fact that it’s “Movember”. Everyone across the world (that matters) is celebrating the almighty mustache. Alas, all I can do is cheer by the sidelines. It’s like high school all over again. Mustaches as a whole, in my opinion, fall somewhere between creepy and hilarious. But lately (in this bizarro hipster world, where the line between ironic and trendy becomes blurrier by the day), everyone seems to be able to laugh with and appreciate the mustache. Adelaide capitalized on this pivotal time in the world of whiskers for a good cause: prostate and testicular cancer. They have taken something that terrifies me (“turn to the left and cough”) but fun to support. When things as amazing as Movember sweep through this … Continue reading
SES SF Recap
The City by the Bay, Frisco, and The Golden Gate city these are just a few names I looked up on Wikipedia. What a town, and what a conference. SES San Francisco was held at the wonderful Moscone Center. Security was tight, so you know you have to do what it takes to get by those guys that hold walkie-talkies and bright blazers. Why do they still have the handhelds that look like something out of The Goonies? Who knows, but beyond these sentries lays a vast carpeted floor full of treasures. In attendance were all the heavy hitters: Google, Yahoo, Bing and us (Wpromote). The day started like most days, with breakfast. We were lucky enough to be staying right near the conference and the lovely Westin Hotel (no bed bugs allowed). We made our way to the conference center to start setting up for all of the of … Continue reading
PPC vs. SEO
Welcome Wpromoter Kyle Ashby to the blog! This is his first of what we hope to be many guest posts. Bravo! It is not an unfamiliar dilemma. Marketing budgets are limited, and efficiency is key. You’ve realized utilizing search engines is a great way to grow your business. But where do you spend your limited budget? There is the ol’ reliable pay-per-click (PPC) versus the new hotshot search engine optimization (SEO). The best way to find out which avenue is best for you is to TEST. Test running PPC and SEO alone, and test running PPC and SEO together. Performing these tests can take months of time, money, and analysis, and you’ll likely come out with some good information on which you can base decisions regarding your next move. But if you don’t have the time and money for months of testing, you should consider the ups and downs of … Continue reading