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How To Increase Your Clickthrough Rate (CTR) For PPC
Kristy Hessman | January 19th, 2012
It’s a brand new year and if one of your New Year’s resolutions is to whip your online advertising presence into buns of steel-like shape, you’ve come to the right place. Wpromote will be here all year long dishing out valuable, free tips of the trade to help you get your online marketing strategy ripped. 2012 is already ticking by, so let’s get started. In this article, we’ll talk about different ways to improve your PPC Clickthrough Rate (CTR). CTR refers to the number of people who click on your ad out of the overall number of people who view your ad (CTR = Clicks/Impressions x 100). This rate gives advertisers an idea of the effectiveness of a particular ad. So, What is a Good CTR Score? What is considered a “good” CTR will vary widely across industries, keywords and campaigns. This question does not have a simple nor exact number. We’ve seen CTR’s range from below 1% up to 30% and higher. Rather than fixating on finding this “good” CTR score, it is more important to find out what CTR you need in order to have a profitable campaign. If you determine the ROI you can earn from each click, then you can work backwards to find what CTR’s you will need in order to achieve profitability. What Affects Your CTR? Before getting to the tips, let’s talk about some of the factors that affect CTR. There are several factors that can contribute to your CTR; things like how Continue reading…
Wpromote Incubates Startup, CouponPal.com
Kristy Hessman | May 12th, 2011
Wpromote is a pretty cool place to work for a couple of reasons. 1. A lot of smart people work here. 2. Wpromote was founded by a Mike Mothner, a natural entrepreneur who started his first business in middle school. So, it’s no surprise that one of those brainy employees should come up with a great website idea and Wpromote agree to incubate the business, providing the financial and human resources to get it going. Enter CouponPal.com Launched in October 2010, CouponPal is a website dedicated to helping consumers find the very best deals and discounts on online products. Couponpal.com, the brainchild of Wpromote’s Scott Elling, was created to compete and eventually outgrow some of the larger coupon sites like retailmenot.com and couponcabin.com by better communicating the usefulness of coupon codes and providing customers coupons when they need them, without being pushy or intrusive. In these tough economic times, everyone is trying to save a buck or two and CouponPal’s job is to help shoppers save money on all of the products they buy online, while educating them on how to do it. (CouponPal will soon be offering e-courses on how to best find and use online coupon codes) The site features the latest deals from hundreds of retailers on thousands of different products and will eventually feature tools to help consumers comparison shop more efficiently. According to statistics, 87 percent of incubated businesses make it. Take advantage of CouponPal’s latest Norton coupon code on antivirus software and help increase Continue reading…
