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How To Improve Your Google Quality Score
Kristy daniel | December 21st, 2011
The popularity of Google as an internet search tool is so pervasive that in 2006, the verb ‘to Google’ was added to the Oxford English Dictionary. In the following years, Google’s hegemony over the world of search has persisted. But Google is more than just a search engine – it’s also the force behind AdWords, a powerful tool for businesses looking to advertise goods and services to Google search users. Because Google Quality Score is one of the leading indicators of an ad’s performance under AdWords, we’ll use this article to explore the ways you can improve your Google Quality Score and attract more business in the process. How are ads triggered, and what determines their placement? First, a quick recap of the basics of AdWords: When web users search for something on Google, their search results are accompanied by a series of advertisements on the top, right and sometimes bottom side of the page. These ads are populated with keywords related to the web user’s search terms, so that only ads relevant to the user’s search appear on screen. Over the years, factors that determine ad rank have changed. Previously, the most coveted ad positions simply went to the highest bidder for a given keyword. Today bidding still plays a role, but ad position and cost-per-click are determined in much larger part by the Google Quality Score, which evaluates ads on a broader and more complex set of criteria to provide better results for viewers. Things like keyword clickthrough Continue reading…
