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A Brief on Google Suggestions, Instant & Local Search
Joe Nguyen | March 17th, 2011
So with the combination of Google suggestions (autocomplete), Google Instant search and Local Search, this could really help your company or wreck it. It has been quite exciting for many in the industry (as many Google algorithm updates have been), but for those that began seeing “scam” following their company, that is a different story. Here are some pointers to keep your head intact. Starting with Google Suggestions Well, while at SMX, I’ve heard a few interesting things about Google suggestions, one being from Avi Wilensky. Here is the briefing of an experiment he did. 1. Chose a set of key phrases that no one would ever type – Avi Wilensky tycoon – Avi Wilensky rockstar 2. Crowdsourced his friends from different regions to repeat those specific search queries. 3. After a few weeks of this, things looked promising. When anyone began searching his name, Google began suggesting “tycoon” and “rockstar” following his name. One of the main factors of Google’s algorithm factors being “popularity of search terms”. Google also states that these “predicted queries shown have been typed previously by Google users.” If you don’t have enough friends to make your company a rockstar, have you considered Mechanical Turk to do your bidding? If you noticed that your company’s brand shows up followed by the word “scam”, that is because people are probably typing that in. This is an absolutely legitimate search. If a company has nothing to hide, then the results of this search shouldn’t be alarming to Continue reading…
TOMS Shoes Promotion to Help Haiti
Joe Nguyen | January 13th, 2010
On Tuesday, January 12th, a 7.0 earthquake hit Haiti, the poorest nation in the Western hemisphere, just an hour south of Miami, Florida. The quake nearly destroyed the capital, Port-au-Prince, and people around the world are lining up to do their part to help those is need. In the effort to help the country in need, many companies like UPS and UNICEF are on the move. Another group who has been providing aid to the citizen of Haiti since 2008 is TOMS Shoes. For the next 48 hours, TOMS will donate $5 to relief efforts in Haiti for any pair of shoes purchased from it’s official store. Visit the TOMS store now to do your part. In addition to the monetary donations made to Haiti via shoe purchases over the next 2 days, TOMS also helps helping the nation via donations under it’s “One for One” program, which translates to “giving a pair of shoes to a child in need for every pair purchased.” In February, there are over 30,000 pairs of canvas shoes scheduled for a drop in Haiti. Likewise, the TOMS team will also be assisting in Haitian rebuilding efforts on the ground. If you would like to make a separate monetary donation to Haiti, we recommend Partners in Health, an NGO founded in Haiti in 1987 which has a great track record for making donations go as far as they can by allocating a high percentage of donated funds to relief efforts. To learn more about TOMS Continue reading…
