A Brief on Google Suggestions, Instant & Local Search

So with the combination of Google suggestions (autocomplete), Google Instant search and Local Search, this could really help your company or wreck it. It has been quite exciting for many in the industry (as many Google algorithm updates have been), but for those that began seeing “scam” following their company, that is a different story. Here are some pointers to keep your head intact. Starting with Google Suggestions Well, while at SMX, I’ve heard a few interesting things about Google suggestions, one being from Avi Wilensky. Here is the briefing of an experiment he did. 1. Chose a set of key phrases that no one would ever type – Avi Wilensky tycoon – Avi Wilensky rockstar 2. Crowdsourced his friends from different regions to repeat those specific search queries. 3. After a few weeks of this, things looked promising. When anyone began searching his name, Google began suggesting “tycoon” and … Continue reading

TOMS Shoes Promotion to Help Haiti

On Tuesday, January 12th, a 7.0 earthquake hit Haiti, the poorest nation in the Western hemisphere, just an hour south of Miami, Florida. The quake nearly destroyed the capital, Port-au-Prince, and people around the world are lining up to do their part to help those is need. In the effort to help the country in need, many companies like UPS and UNICEF are on the move. Another group who has been providing aid to the citizen of Haiti since 2008 is TOMS Shoes. For the next 48 hours, TOMS will donate $5 to relief efforts in Haiti for any pair of shoes purchased from it’s official store. Visit the TOMS store now to do your part. In addition to the monetary donations made to Haiti via shoe purchases over the next 2 days, TOMS also helps helping the nation via donations under it’s “One for One” program, which translates to … Continue reading