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Client Profile – Weboo Footwear
Jessica Como | October 15th, 2009
Weboo Footwear joined the Wpromote family just over two months ago as a PPC client and their results are already worth sharing! Weboo is an innovative new children’s footwear line that merges shoes, toys and interactivity all into one great product. The shoes and sandals are designed with three-dimensional creatures that all children, and even adults, are sure to love. The footwear uses the “WeFit System” built based on intense research with podiatrists, pediatricians and the best children’s shoe engineers in the business. Weboo footwear leaves room for natural foot development with the support and sturdiness of traditional shoes. The comfort and entertainment value of Weboo shoes are unmatched and if you are not already familiar with their first line, check them out! Weboo came to Wpromote looking for help launching their new product online. Through a paid search campaign that includes banner ads and search ads Wpromote has delivered over 14,000 clicks to the Weboo site. Over the first two months we were able to lower the cost per click for this campaign from $0.70 to a low of $0.37 and are confident we will continue to see this downward trend. Weboo Footwear does not sell their product directly on their site but they are available to purchase on the most popular online shoe store, zappos.com. Weboo is proud to be the only footwear line added to the zappos collection this year and is taking full advantage. Close to 3,000 visitors from paid search traffic have navigated through the Continue reading…
Surviving The Holidays In Today’s Economy
Jessica Como | November 24th, 2008
This is a busy time of year at a search-marketing firm. People are maximizing their advertising and refocusing their campaigns in order to reach the holiday shoppers. We build out a lot of specialized campaigns for the holiday season in order to meet the needs of our clients. We are also seeing advertisers stop running campaigns due to the holidays or the economy or both. This is the biggest mistake you can make this time of year. I understand times are tough for a lot of companies and industries out there. However, there are some ways that you can cut down on spending without eliminating your advertising completely. 1) Don’t turn off ads. Even if you only run half of your regular budget you are better off than losing visibility altogether. 2) Reevaluate bid levels. Low positioning is better than nothing at all. You want to make sure you aren’t getting shut off mid-day due to your reduced budget. We have used this tactic for a few people looking for ways to cut costs and we have been pleasantly surprised by the results. It seems there are a lot of people out there pulling the plug on their advertising so your positioning might be higher than you think at those reduced bids. 3) Narrow your focus. This is a great way to get more bang for your buck when your bucks are limited. Restrict your spending to areas with a high ROI. You can also try pausing more general terms Continue reading…
Wpromote Takes It To The Next Level
Jessica Como | September 23rd, 2008
Wpromote is now offering what I am referring to as an online advertising makeover. Not only are we able to provide you with expert pay per click management and search engine optimization, but we have completed the package with our landing page optimization service. We have offered website development and site remodeling for quite sometime, but our landing page optimization takes site design to the next level. Welcome to PagePerfect! What if I told you we could guarantee to increase your conversion rate? Seems too good to be true, doesn’t it? Well that guarantee is exactly what you get with PagePerfect. Our landing page design and testing will deliver you a new landing page that is guaranteed to improve performance or you get your money back. Our pricing model is completely performance based, so we don’t make money unless you make money. How do we do it? With a combination of A-B and multivariate testing we are able generate a landing page that reaches your viewers and converts better than your original site. The best part is we do it all. Unlike other optimization services Wpromote’s end-to-end service will leave you with an optimized landing page without the headache. We start with a website consultation and define the exact goals you are looking for in your site. We take care of the market research, website layout and copywriting, design and coding, and creating and implementing the optimization plan. PagePerfect optimizers will define the exact metrics and amount of data needed Continue reading…
SEX and the city SELLS
Jessica Como | June 2nd, 2008
Poor ratings didn’t stop the new Sex and the City movie from bringing in $55.7 million in sales over the weekend’s opening. Women lined up all weekend to see where the past three years have taken the characters of the Sex and the City Series. Ticket sales doubled industry expectations and unexpectedly broke all kinds of records. First weekend ticket sales for SATC hit number one for R-rated comedies and romantic comedies of all time. The movie also set a new record for movies carried by a female lead. These results were not expected if you browsed the web on Friday morning. New York Times as well as many others gave less than mediocre reviews of the movie. However, I knew these opinions would not stop women everywhere from getting dressed up and drinking Cosmopolitans in celebration of the long awaited Sex and the City movie. This weekend’s revenue may be due to the number of advertising channels utilized to increase the anticipation over the movie. Advertising for Sex and the City started close to a year ago, including a website dedicated to the movie countdown. Visitors from all over the world (literally) have logged on eagerly awaiting the arrival of the new movie. Although you don’t have to be cruising for movie trailers to be hit with the Sex and the City media craze, all you have to do is turn on the television or possibly be interested in a new car. Even Mercedes is using SATC movie placement Continue reading…
Web Spam and You
Jessica Como | May 12th, 2008
We see people all the time using tricky ways to show above legitimate websites in the search results. Google’s spam specialist, Matt Cutts, educates us on the tricks these spammers are using and how to protect ourselves against them. Web spammers are generally trying to generate profit from free links or trying to force some sort of propaganda onto the viewer. They use tricks like filling a page with common misspellings of search terms or repetitive keywords in white text that cannot be seen without highlighting the entire page. These tricks make the spam pages seem relevant to the search term and can position them above more relevant, legitimate sites. Google uses a technique called PageRank to prevent against this type of spam. Rather than simply viewing the content on a page and ranking based on that content, Google looks at the back links to a site and decides the importance and relevancy of the people that link to that page. This allows them to determine the individual value of the page and whether or not the site is spam. Matt Cutts tells us one procedure to prevent against spam attacks is to incorporate information in the email forms that proves the person filling out the form is a human being. Things like asking a simple math question or requiring a valid email address. Anything that a robot cannot fill in with fake information will help you to differentiate a legitimate customer from a spammer. Another significant idea to note Continue reading…
Performance Trumps Position
Jessica Como | March 17th, 2008
As an account manager here at Wpromote I get a number of questions regarding positioning. I have learned one thing; everyone wants to be number one. Number one positioning means that your ad comes up first in the sponsored listings, generally above the organic search results on the left. First position is great if you have a high enough budget to beat your competition for that keyword, if you have built search history with a highly ranked website, if you are bidding on uncompetitive terms, or if you are willing to take an initial loss. Is it true that position and volume often go hand and hand? Yes, however, the important thing to note is that although high positioning often correlates with high volume, it may not be the best way to measure the performance of the campaign. We optimize for performance. The goal of your PPC campaign is to get targeted traffic to your site. You want as many people to view your site as possible with your allocated budget and you want those visits to convert into leads or sales. When we set the bid for a keyword we are trying to get the most visibility possible throughout an entire day. The more visibility your ad gets, the higher the potential for conversions. The possibility for a conversion to occur in eighth position with ten clicks is much higher than the possibility for a conversion in first position with three clicks. Often I am asked by clients to Continue reading…
