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Integrated Search Marketing Case Study – Lumineers
Jamie Lane | August 17th, 2010
Situation The leading provider of painless, porcelain veneers, Lumineers started working with Wpromote in 2008. Despite positive results, the company knew its online marketing needed improvement. With nearly all its traffic generated from branded keywords, a poorly optimized site, and a landing page that hadn’t been properly tested, Lumineers hired Wpromote to take over its PPC campaign, design and execute an SEO strategy, and execute landing page optimization tests through our PagePerfect service. Challenges In the beginning, Lumineers was spending 42% of their PPC budget on the branded term ‘lumineers,’ nearly all in Google. It also had a minimal presence on content sites. Likewise, as Lumineers’ domain is younger than that of many competitors, it was at a disadvantage when it came to SEO. Finally, it was clear that Lumineers’ landing page was not converting as well as possible. All in all, there was tremendous opportunity to diversify traffic and boost conversions. Strategy PagePerfect (Landing Page Optimization) Once SEO was underway, we turned our focus to Lumineers’ landing page. We devised eight combinations of new images and copy we felt would boost conversions and performed a multivariate test using our proprietary optimization process. PPC Our first step was to expand Lumineers’ keyword lists to target long-tail and exact and phrase-match opportunities. Next, we enhanced their presence in Yahoo, MSN, and the Google content network. SEO Lumineers’ was in the process of a website redesign. We consulted the company on creating SEO-friendly pages and implemented 301 redirects to preserve rankings. Next, Continue reading…
Tags: Case Study, Landing Page Optimization, PPC Management, SEO
Posted in Client Profile | 1 Comment
Wpromote Ranked #1 Integrated Search Engine Marketing Firm By TopSEOs
Jamie Lane | November 2nd, 2009
The TopSEOs Best in Search list highlights top ranked integrated search marketing firms that continue to impress and deliver. With over 4,000 firms analyzed, Wpromote is honored to be named the #1 Integrated Search Engine Marketing Firm. TopSEOs has been evaluating firms for over 8 years, and has become a trusted source for businesses seeking the best online marketing companies in the industry. To make TopSEOs coveted list, Wpromote had to pass a rigorous evaluation process, which includes in-depth research on the firm, client performance assessment, extensive customer evaluation and an onsite visit. The Best in Search list is comprised of companies that exceed industry standards in all areas of Search Engine Marketing: including PPC and SEO. Wpromote can attribute its top placement on this list to its successful performance history in creating and managing online marketing campaigns and providing expertise in the areas of search engine optimization, pay-per-click management, social media optimization, website development and viral marketing. Wpromote has maintained its reputation as an industry leader by continuing to expand its suite of services to cater to the ever-changing market of online advertising. Wpromote Founder & CEO Michael Mothner said, “We are ecstatic to not only be recognized as a leader in the integrated search engine marketing field, but to be ranked as number one. It is an honor to receive this award and will strive to hold the position with our superior strategies and dedication to every campaign we manage.” Save this Post!
Free Webinar Tomorrow!
Jamie Lane | October 12th, 2009
If you have not already done so, be sure to sign up for tomorrow’s Search Marketing 101 Webinar. This webinar is geared towards newcomers but has tips and ideas that will benefit even seasoned online marketers. In this fast-paced, fun and informative webinar you will learn: • How Google Ranks Sites • How to Build a PPC Campaign • How to Pick the Best Ads, Keywords and Landing Pages • What Makes a Great Landing Page • How to Get the Most from any Online Marketing Budget • And More! The webinar happens tomorrow, Oct. 13, 2009 at 11 AM PDT. Sign up here: https://www2.gotomeeting.com/register/127788659. Save this Post!
Tags: PPC Management, search engine optimization, search marketing, Wpromote
Posted in Webinars | No Comments
Webinar Follow-up
Jamie Lane | August 28th, 2009
8 Things Your Aren’t Doing To Boost Your SEM Results Thank you everyone who attended our SEM webinar this week. We enjoyed all of your questions and feedback! To view the slides from the presentation please click here. Also, if you would like a written summary of the presentation we have a previous blog post that does just that! We look forward to seeing you at upcoming webinars! Search Marketing 101 Tue, Oct 13, 2009 11:00 AM – 12:00 PM PDT Sign up here Google Analytics Tactics Tue, Nov 17, 2009 11:00 AM – 12:00 PM PST Sign up here The Wpromote Team Save this Post!
Free Webinar This Thursday!
Jamie Lane | August 25th, 2009
8 Things You Aren’t Doing To Boost Your SEM Results Sign up for Thursday’s free webinar presented by Michael Mothner, Wpromote’s Founder & CEO. Using real-life examples, you will learn the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. This webinar blends concepts of PPC, SEO, landing page optimization and social media in an easy to digest fashion and a healthy dash of fun. Most importantly, it will give you truly actionable takeaways to improve the results of your SEM campaigns. 8 Things You Aren’t Doing To Boost Your SEM Results Aug 27, 11 AM PDT Sign up here: https://www2.gotomeeting.com/register/237719786 Save this Post!
Advanced PPC Webinar
Jamie Lane | July 20th, 2009
Sign up for tomorrow’s free webinar presented by our very own Pay-Per-Click expert, Michael Block! This webinar is designed for those with moderate to extensive experience in the PPC marketplace but we will also go over basic terms so that everyone can follow along! Wpromote is a world leader in PPC tactics, strategies and technology, and this webinar is designed to share some of this insight with a select group of attendees. Topics Covered will Include: * A Closer Look at Google’s Quality Score Algorithm * Google’s Broad Match; It’s Dangers and Advantages * How to Make Yahoo and MSN Work for You And an exclusive chance to probe our PPC experts on your own questions, issues and challenges! Advanced PPC Advertising July 21, 11 AM PDT Sign up here: https://www2.gotomeeting.com/register/737903403 Save this Post!
