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Google Update: Google’s Most Significant Recent Algorithm Changes
David Stelle | January 11th, 2012
Google is constantly making changes to its algorithm, and every couple of months or so they release a major update to this complex puzzle that delivers us our results on the search engine. With this past week’s release of ‘Search Plus Your World’, we thought it would be interesting to highlight some of the significant algorithm changes that have occurred over the recent years along with our key takeaways from each to help you stay on top of your SEO. VINCE (2009): Placed an emphasis on brand signals and social engagement with the site users, leading to more perceived authority for large brands. TAKEAWAY: If you are a brand that is socially engaged with your users, those ‘social signals’ will help your SEO and the ability for pages from your site to be found easier in Google. MAYDAY (2010): Lots of content alone no longer guarantees rankings for long tail keywords. TAKEAWAY: In order to be found in Google, your content and the link anchor text must contain related terms and phrases to support a themed contextual CAFFEINE (2010): Page load time and site speed are more important, also pages across the internet are indexed more rapidly. TAKEAWAY: Rewards site that publish new unique content, “ie: Articles, Blog Videos and Images” on a regular basis because the perception is they are staying current with their market and their users. SCRAPE AND PANDA (2011): Duplicate content is even more detrimental than before. Google is identifying and filtering Continue reading…
Yahoogle Partnership
David Stelle | May 5th, 2008
[Ed. note: This article originally set to post on 4/28] Google and Yahoo sitting in a tree K-I-S-S-I-N-G…well, that possibility could be a reality in the near future. Let it be known that Yahoo is currently seeking a business partnership with Google. As of April 28, 2008, Google and Yahoo are in the middle of a two-week alpha test. This test is primarily composed of both Search Engines combining and “testing” specific search functionalities to improve Yahoo’s Online search and advertising platform. Simply put, Yahoo Is using Google’s search query and selected algorithmic components to generate and display ads to Yahoo users based upon their searches. For those that are not familiar with Search Engine market share break down; Google controls roughly 60% of the U.S. Web search market and Yahoo owns roughly 20%. The remaining percentages are comprised of lonely MSN with about 10% market share and the remaining numbers being divided amongst smaller search engines such as Ask.com and aol.com. The coalition of these two search engines, Google and Yahoo, could dramatically change the world of online search and advertising. In theory, this merger could eliminate all competition within this industry. Why would any business or online surfer want to use a different channel? Google and Yahoo already utilize the most advanced algorithms within the industry and retain the highest levels of user loyalty. Due to this potential merger, the “Google/Yahoo” test is under investigation by the U.S. Justice Department and other competition regulators for possibly violating antitrust Continue reading…
