Author Archives: Brian Rubin

A Smattering of SEO News: 5/20/13

Brian Rubin | May 20, 2013

Google-Penguin

Hello, and welcome to the Smattering of SEO News for the week ending May 17th! There was even more than the usual amount of Google news in the last week, due to both the I/O conference and other newsworthy happenings, as well as some good news for Bing. Let’s get to it. Google News Matt Cutts Details Upcoming Google Algorithm Changes – In a  recent video, Matt Cutts detailed ten changes we would be seeing from Google in the coming months that would seriously affect SEO efforts. These include the next major version of Penguin (being labeled Penguin 2.0), a stronger stance against advertorials, stronger targeting of link spammers and a softening of Panda. We will definitely have to keep an eye out on these changes in the coming months. Polls Claim Only Small Number of Sites Recovered from Penguin – In an informal poll taken on Search Engine Roundtable, respondents were … Continue reading →

A Smattering of SEO News – 5/13/13

Brian Rubin | May 13, 2013

google-analytics-real-time-conversions-report

Hey folks, welcome to the Smattering of SEO News for the week ending May 10th. There was a lot of news from Google this past week, but also some search-related news from Yahoo, which we’ve not seen for quite some time. Enjoy! Google News Google Analytics Now Offers Real-Time Goal Conversion Report – Google Analytics now offers the ability to see real-time conversion goals, and can be sorted by number of conversions and drilled down to specific segments. Computed engagement goals aren’t available in real-time, however, and are still found in the standard reports. Possible Google Update Underway – According to webmasters on Webmaster World and elsewhere, they’re noticing significant shifts in the SERPS for their tracked keywords, denoting an update might be underway. Hopefully we’ll learn more in the coming days. Don’t Worry Too Much about Google Patents, Says Cutts – In a recent video, Matt Cutts said that … Continue reading →

A Smattering of SEO News: 5/6/13

Brian Rubin | May 6, 2013

Google_Sign_In

Hello, and welcome to the Smattering of SEO News for the week ending on May 3rd! We have quite a bit of news to go over for the last week, especially from Google, so let’s dive in! Google News: Google Hires Chief Game Designer – GamesIndustry discovered a new title on the LinkedIn page of Noah Falstein – who formerly worked for Parker Brothers, Williams and LucasArts – entitled “Chief Game Designer” at Google. It’s not clear as of yet why Google needs a Chief Game Designer, but hopefully we will find out soon. Google Acquires News Summation Service Wavii – Following a similar move by Yahoo — who purchased news summation service Summly in March — Google has purchased news summation service Wavii for $30 million, roughly the same price of the Summly purchase. According to the company, they will be “using our natural language research at Google in … Continue reading →

A Smattering of SEO News: 4/29/13

Brian Rubin | April 29, 2013

bing-places-for-businesses

Hello, and welcome to the Smattering of SEO News for the week of April 22nd! Not as much news this week as last, but all of it’s interesting! Let’s dive in! Google News: Google Removed Related Searches Due to Low Usage – Many news sites reported that Google has apparently removed its “Related Searches” functionality from its search-type drop down on the results pages. When reached for comment on the removal, Google said the feature just wasn’t seeing enough usage to keep it on the toolbar. Google Fined €145,000 in German Street View Case – A German data protection authority has slapped Google with a fine of €145,000 for collecting data over WiFi networks, and Google has accepted the fine. Google said it never used the data it collected and didn’t want it in the first place. Google Penalizes Mozilla.org Over User-Generated Spam – Google penalized Mozilla.org, citing one blog … Continue reading →

A Smattering of SEO News: 4/19/13

Brian Rubin | April 19, 2013

google-logo-seo

Hello, and welcome to the new weekly feature here on Wpromote that we’re calling a Smattering of SEO News. Each week we’ll present a rundown of the most important SEO news pieces from the previous week, and we’re starting with a doozy. This week you’ll find quite a bit of news from Google, as well as news from Yandex, Facebook and Twitter. I hope you enjoy it and find it useful. Have a great weekend! Google News: Google Reaches Deal with EU, Will Label Own Results – Google has reached a deal with EU regulators who accused it of anticompetitive practices in regards to ranking Google’s own services higher than its competitors. According to the deal, Google will clearly label all search results that are theirs, making them easier to spot and distinguish from competitors. Google Faces Two New Anticompetitive Lawsuits – British mapping service Streetmap has filed a lawsuit … Continue reading →

Effective Kickstarter Marketing Through SEO, SEM & Nurturing

Brian Rubin | January 18, 2013

I’ve been a member of Kickstarter for a little over a year now, and in that time I’ve backed over thirty projects – almost all of which were video games – and have seen many of them succeed, but also many of them have sadly failed. As an SEO professional, I began to notice patterns in both successful and unsuccessful campaigns that have led me to some theories on why certain campaigns succeed while others don’t, and many of these were similar to practices we use in SEO and SEM every day. What is Kickstarter, you ask? At its core, Kickstarter is a crowdfunding engine that allows fans of a particular project to donate to that project, usually based on reward tiers. For example, a reward tier of $5 for an artist’s new album might get a thank you in the liner notes, while $25 might get you the full … Continue reading →