In 2010, it’s no surprise consumers are spending less, and businesses are doing the same. Staying competitive as a B2B provider is top-of-mind, but traditional methods of marketing and sales may no longer yield the desired results. With limited resources and a wealth of options, customers today are looking for a special reason to engage – not only in terms of choosing you over the competition, but choosing to engage at all – and adjusting your approach to reflect this new dynamic is wise. The good news is that a highly competitive market lends itself to innovation and makes room for your company to shine. Whether business is thriving or slower than you’d like, being competitive in today’s market requires a strategic approach that accounts for market trends and addresses customers’ needs in a tangible way to give them every reason possible to sign on your dotted line. 1 – … Continue reading
Author Archives: Amanda Moshier
Yahoo Loses Market Share, Bing Is #2
There’s big, if not relatively unsurprising news in the land of search marketing today, an industry known for the three players that dominate the field. For years, Google, Yahoo!, and MSN battled for market share, advertising dollars, and brand loyalty. While Google gained speed largely due to ongoing innovation and a healthy dose of fearlessness, some of its success may be attributed to MSN and Yahoo!’s love of lagging behind. You can read more about the history of the big 3 search engines here: http://www.searchenginehistory.com/. Let’s fast forward to September 15, 2010 and the big news. Nielsen reported today that Microsoft’s relatively immature “decision-engine” Bing has surpassed Yahoo! In standing. Is anyone surprised? Hard to say. It’s not so much surprise when you consider Yahoo!’s struggles to get just about anything right and the money Microsoft has poured into Bing…but I’m scratching just the surface. The real reason behind Yahoo!’s … Continue reading
Three Lessons To Help You Master The Corporate Blogging Challenge
The company blog. In the beginning, it sounds like a great idea. “We’ll put a face to our name, connect with our customers, share our expertise, and we’ll have fun doing it!” Not to mention the online branding and SEO benefits that come with active blogging. Then reality sets in. “We don’t have any writers on staff. All our writers are busy. We need more structure. Is anyone reading this thing? How is our traffic? Why are we doing this again?” If you are having a tougher time than expected keeping your corporate blog updated regularly, you are not alone. We struggled to figure out the best way to manage our own blog, but with a little unconventional thinking and some good, old-fashioned hard work, running the blog became easier and now, the blog pretty much runs itself. To help you master the corporate blogging challenge, we’ve decided to share … Continue reading
How to Write a Blog Post in 30 Minutes or Less By Following 5 Simple Rules
Writer’s block. Deadlines. Being creative on call. These are things that make writers shudder, but if you blog professionally, this is not a luxury you can afford. There’s not enough time. For writers challenged with producing quality content consistently despite timeframes that are less so (“a day or so,” “an hour or two,” and “we needed this yesterday” are common examples), I’ve crafted a list of five habits to develop so you’ll always be prepared to blog during a crunch. Editing and optimizing your post will take extra time, but heeding the advice below should make it possible to write the meat of a post in just 30 minutes when that’s all the time you have. 1. Stay informed Get outside. Read the news. Go on YouTube if that’s your thing. Talk to people. However your make it happen, be aware of the world around you. Keeping up with current … Continue reading
Case Study – Withers Dental
A local dentistry practice in Manhattan Beach, CA, Withers Dental came to Wpromote in 2009 with the knowledge that the days of relying on the Yellow Pages to grow its business were numbered. Upon learning over 1,000 Internet users every month were searching for the term “Manhattan Beach dentist,” Dr. Withers knew it was time to advertise online. Challenges Dr. Withers was wary of investing in online marketing with no experience or proof it would turn a profit for his business. In turn, Wpromote designed a search marketing campaign customized to produce results with a moderate initial spend. Strategy Analyzed niche, goals, and budget After identifying Dr. Withers budget, we prioritized his marketing goals: a website and small Pay-Per-Click (PPC) campaign in the short term and valuable organic rankings down the line. Through keyword research and competitor analysis, we determined how to allocate the budget based on the minimum projected … Continue reading
Bogusky Leaves the Business…Now What?
Last Friday, advertising icon Alex Bogusky announced his official retreat from the industry that made him, and the brands and brand ambassadors he helped share with the world, a household name…for those who work in advertising, that is. Anyone who does knows advertising is one of those industries that create its own superstars, and we’re not talking the Brad and Angelina kind. If you are a copywriter, you know the name David Ogilvy, and if you are a designer, Philip Starke you’ve studied, at least enough to discover you found his modern minimalism boring and his architecture pandering to the hipster masses. I actually like Starke, but that’s not the point. Advertising is a big deal. Despite upheavals and transformations, shifts from traditional to online outlets, less security in tried-and-true methods like TV commercials, and drastic cuts in spends across the board, the business and art, at least for now, … Continue reading