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Small Businesses Help Raise Money For Japan Tsunami
Alice Wang | March 28th, 2011
Despite not having the funds to make large corporate donations, small businesses are rallying to do their part to make every dollar count. And Wpromote has taken action and stepped up to the plate. Starting last week, the company has pledged to match employee donations to California-based charity called Direct Relief International, which spends an astounding 98.8% of its revenue directly on its charity programs, more than the Red Cross (91.8%), World Vision (88.3%) and other large charities. Having launched the company’s fundraising initiative for Japan and past initiatives from Kiva to Mustache Movember, Vice President of Client Services Michael Block states the importance of leveraging small business to encourage participation on the individual level. Block states, “Wpromote has more money than any individual working here, so it is important for us to use work resources to mobilize people.” For this particular cause however, more attention needs to be placed on donating to Japan. According to Block, “There is this misconception that because Japan is a wealthy country that they do not need help. That could not be further from the truth because of the type of country they are. All their resources are imported. All of this could really affect their trade.” He makes a valid point. Despite being one of the world’s wealthiest nations, the island country is not self-sustainable, as 60% of its food and virtually all of its natural gas and coal comes from imports. With much of their own resources and infrastructure damaged, Japan needs more Continue reading…
What Can Online Businesses Learn From Charlie Sheen?
Alice Wang | March 4th, 2011
“Two and a Half Men” star and recent headline-grabber Charlie Sheen amassed over a million followers in just over 24 hours yesterday, and he hadn’t posted one tweet. People may think this was merely Sheen trying to stir up more drama following his excommunication from his own television show. But the star’s primary reason for tweeting? He wants to make money. According to Edmund Lee at Advertising Age, Sheen, amidst his publicized troubles, has squeezed some bittersweet lemonade out of this media frenzy. By pairing up with internet startup Ad.ly, a company that runs celebrity endorsements in social media, Sheen plans to tap into the $35 million dollars in digital advertising yearly. Online businesses can learn a thing or two from chief executive of Ad.ly Arnie Gullov-Singh who hasn’t charged Sheen a dime for their services. More than immediate monetary returns, Gullov-Singh stated, “…we just want to be top of mind when they think about monetizing, and if they don’t monetize, that’s OK too.” Whether Ad.ly will generate significant income from Sheen’s antics (pitching chocolate milk and a juice brand called Naked with his adult-film-star girlfriend on Twitter), one thing is clear: the company, without collecting a dime, quickly positioned itself next to center stage. And that, for any internet startup in the name of brand recognition and web presence, is priceless. Save this Post!
