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Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
KRONiS | March 14th, 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they have. You’ll find a ‘step by step’ walkthrough of how to do this. (Written by SEOMoz’s Rand Fishkin click the image to read the post) (Source: http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers) Points Of Interest: Pages With Substantial low quality can cause the rankings for an ENTIRE site to decline (even if it has OTHER very high quality pages) Best Practice Is To Re-Evaluate Your Site & Look For Poor Quality Pages (e.g. anything that is not useful, poorly written, non-unique, or thin) and remove them Pay attention (finally) to the overall ‘user experience’, design and site ‘usability’. Be sure not to have an overly Continue reading…
Tags: 2011, austin, austin tx, pubcon, pubcon 2011, pubcon south, pubcon south 2011, pubcon texas, search engine marketing conference, search engine optimization, sxsw, texas
Posted in Conference Recaps, Internet News, Online Advertising, PPC, SEO, SEOAudit, Social Media, Trade Show Recaps | No Comments
Facebook – Supporting Your Social Media Campaigns With Fundamental SEO: Part Three
KRONiS | February 28th, 2011
Okay so I’ve been told time and time again by ‘non believers’ that SEO is dead and Social Media will take over soon, when in reality it is all converging in a way that SEOs can really take advantage of. My intentions with this article series is to provide our audience with some best practices for using socia media, specific to Facebook for part 3. It may not seem like SEO, but the ideology is behind all of the posting and commenting, etc. Often when people see how much work is involved, they want to leave running their search and social campaigns to the professionals. That’s us here, so those not interested in getting into the trenches will hopefully come to the professionals at Wpromote for the proper help with their online marketing campaigns to see real results. Facebook: Here are some basic but useful tips about using Facebook to share information / content. Posting Content on Facebook: To ensure that your content is ‘evergreen‘ and continuing to garner inbound traffic/links, rather than posting a status update (which will be gone from anyone’s stream within half an hour if they have over 100 active connections on Facebook) the recommendation is to post the content (image) and then comment on that and ‘like’ it as well. WHY? ‘Liking’ it will put it into your stream for others to see along with your comment. Now, you may want to comment with a link to a website or related piece of content you Continue reading…
Tags: aaron kronis, Aaron Kronis SEO Evanelist, facebook, facebook pages, facebook photos, how to get photos off facebook, iframe, new iframes, page iframe facebook, seo 2011, SEO Evangelist, SMO and SEO in 2011, Social Media, social media support, Wpromote Inc.
Posted in Editorial, facebook, Internet News, SEO, Social Media, Technology | 2 Comments
Supporting Your Social Media Campaigns With Fundamental SEO: Part Two
KRONiS | February 24th, 2011
Why does Twitter help your clients? It’s the POTENTIAL to engage client’s customers daily. Without Clogging Their Inboxes! For part two, I will be covering best practices and smarter ways to use Twitter, to enhance potential engagements with customers. Twitter: Here are some DON’Ts while using Twitter: (They seem to outnumber the DOs!) Don’t use a hashtag (#searchterm) unless necessary (can be spammy). Don’t use more than 2 or 3 hashtags EVER – it can be spammy and cause people to unfollow you. Don’t use all 140 chars! Leave it around 100-120 allowing people to retweet with comments. Don’t tweet more than once every 15 mins. Don’t Fly by the seat of your pants (unless retweeting, always follow the 2nd doc spreadsheet) Don’t reach out to people a second time unless you have value to offer them! Don’t be unclear: e.g unclear: “OMG! This is amazing + link” e.g. clear: “Who new a kid from Jersey could beat a Russian expert at chess [VIDEO] +[LINK]” The following outlines some best practices to grow your twitter follower count the natural way (The Right Way!) Create An Email Signature: Easy to do, but easy to forget. Include your twitter name in your Email signatures: ‘Follow me on twitter’, ‘Follow my company on twitter’. #FollowFriday: This is Not Spam. Actually a digital ‘Thank You’ vouching ‘account realness’ to others you may have recently encountered. Run Contests: e.g. Radio Stations, can tweet out some strange phrase, then callers call in… they say it and Continue reading…
Tags: SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Online Advertising, SEO, Social Media, Twitter | 1 Comment
Supporting Your Social Media Campaigns With Fundamental SEO, The Smarter Way: Part One
KRONiS | February 23rd, 2011
In late 2010 and recent 2011 months, I attended several conferences and created some internal presentations for employees here at Wpromote Inc. These are highlights from what I felt was important to share with the world to learn from. It also may help answer some of our current and future clients questions about what is important. A lot of this is NOT SEO, but common sense. Doing everything will increase your overall presence on the web, so I consider it part of the job to include things like Social Media Profile Management. Smarter Ways to Use: Linkedin: Although many people have accounts, not so many people realize just how powerful LinkedIn can be to your search marketing business. If you complete your full profile you find that you can actually add 3 links that will benefit the sites you link to with the anchor text. Trick: Be sure to choose to edit your website with the ‘other’ selection choice and create custom links with keywords in the anchor text. (otherwise it will just read ‘My Company’ and no one is targeting ‘My Company’!) Other LinkedIn Tips: Personal: Highlight Ways To Showcase Your Work. For Example, as an SEO Expert: 1. I want to show how my approach to SEO is unique 2. List some impacting accomplishments / results for real clients. 3. Somehow show by example (blogs?) my passion for my work. Business: Create Business Profiles for Clients Encourage staff of company to complete full profiles Build a solid company profile Create Continue reading…
Tags: facebook, LinkedIn, seo 2011, SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Marketing, Online Advertising, SEO, Social Media, Twitter | 4 Comments
10 Ways to Not Be Spammy on Facebook & an AffCon Miami 2010 update
KRONiS | December 16th, 2010
This past Dec 8th-11th was spent in Miami Beach, FL at the 2010 AffCon Affiliate Conference. Here are several takeaways and a blog I wrote on the flight home about how NOT to be spammy on Facebook… because the two are so related (well, some affiliates have attempted to and even succeeded in spamming Facebook so maybe!). Some AffCon 2010 Miami Takeaways: Re: Online Gaming & Apps and end user costs… 1) The future of this space is making ALL the apps entirely free to the end user, but with simply making them download ‘add-on’s to remove the ads. The entire app is FREE and everything in it is free, but it has ads. If you want to get the ‘AD FREE’ version, then you need to simply download the ‘ad free pack’ which does that. By doing this ’3rd party download’, the ads go away and some monetary amount (~45 cents or so?) then goes to the original app owner for the download – AT NO COST TO THE END USER. I know I would download something for free to get Angry Birds to stop serving ads. 2) Virtual currency is the future! soon you will be comparing your ‘Facebook credits’ to the Euro! In March of this year Facebook applied to trademark its currency! Scary? Interesting? Inspiring? 3) Metrics and ROI Metrics are becoming increasingly important and more siloed into different areas of your business. Break down the areas into what your ROI goals are and how to Continue reading…
Tags: AffCon, AffCon 2010, AffCon Miami, AffCon Miami 2010, Don't be spammy, facebook, facebook advice, faith no more, how to not spam, last faith no more us show, live aid, live aid spam, pink floyd, roger waters
Posted in Affiliate Marketing, Internet News, Marketing, SEO, Social Media, Technology, Trade Show Recaps, Twitter | 1 Comment
PubCon 2010 update – If Google can make Cars that drive themselves… -Matt Cutts
KRONiS | November 11th, 2010
PubCon 2010 is on right now! Instead of “They Put A Man On The Moon”, according to Google’s nerd hero and someone I enjoy talking to and listening to at events such as Pubcon, Matt Cutts, their Head of Spam team. So far its going great, lots of awesome people to connect with and a strong Wpromote crew with @Mariasass, @w00t @ @hannegan. The Need For Instant Gratification has changed us drastically more than we realize. There have been some interesting things already discussed after only one day! David Pogue gave a fantastic and inspiring Keynote, where some of the focus was around just how much things have really changed in a short time. For example, people have literally (because of the need for instant gratification) stopped using VOICEMAIL and EMAIl and just use text messages or tweets most of the time. If you see a missed call, you have no reason for listening to the voicemail, just read the txt or call back or txt / tweet them to ask what they want. Some Reputation Management updates: Rhea Drysdale from Outspoken Media discussed how it can take about FOUR YEARS to recover brand after a serious crisis. Hmm, just think about Toyata and the runaway prius’s and all the recalls…its not been four years, but they’re working on it! Todd Friesen also gave some great feedback on this topic. The thing is that most people don’t care about Reputation Management until there is a major problem and it is Continue reading…
Tags: 2010, Las Vegas, pubcon, pubcon 2010
Posted in Blogging, Conference Recaps, Internet News | No Comments
