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Welcome back for another weekly roundup of all things social media! Sorry we missed you on Friday, but we are here today, so get yourselves ready for all the great updates that we have coming your way. Let’s get to it!

 

 

Facebook Shopping

Zuckerberg and his army have expanded the social networking platform’s capabilities into the realm of eCommerce business. Now, shopping on Facebook is is as easy as a single click of the new Buy button. That’s right! Last week Facebook gave advertisers the ability to sell their products directly on Facebook with this new feature. So now we can basically live off of our newsfeeds and forget everything else.

facebook-buy-button-example-600x600

But how does it work? When you click Buy, you’ll be prompted to enter your credit card information and make your purchase. You’ll then have the option of storing this information for future use. For those of us concerned about the security of these Facebook purchases, Facebook wrote a blog post stating, “None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers.”

Watch out, Amazon! Zuckerberg’s coming for you!

 

Tweet ‘N Shop

However, Facebook wasn’t the first to implement the Buy button. Twitter beat them to it by adding this feature earlier in the month. However, the mircroblogging service didn’t stop there. According to recent news reports, Twitter has been strategically integrating eCommerce for some time in an attempt to establish themselves as the leading force within the social media industry.

So what’s the big news? Twitter recently acquired CardSpring. For those that don’t know about this startup company, CardSpring allows businesses to link credit card purchases to digital coupons. Additionally, they are known for specializing in linking and tracking offline purchases.

cardspring-scree-grab-600x362

For Twitter’s business, this means that they will have the ability to offer card-linked deals. After recognizing your card number a discount will be applied. Great news for bargain shoppers, but how secure is all of this? Facebook has assured the world that they wouldn’t share credit card info, but we have yet to know about the safety of online purchases with Twitter. In the midst of all this conversation about big data, maybe we should be a bit wary of such technology within the social media realm.

 

Facebook Mentions

Back to more Facebook news! Did you hear about the new Facebook Mentions iOS app? This new app improves the interaction between public figures and their followers. How does it work? It surfaces public posts made by followers that mention these figures. Celebrities can then jump into these posts and reach out to their fans and followers.

IntroducingMentions_2-copy-600x400

Who knows, you may be lucky enough to get a comment from your favorite celeb like this guy did from Tyrese Gibson. Just keep posting and you’re bound to end up in the limelight in no time!

 

Viral Video Of The Week

Earlier last week,one of Toronto’s very own hosted the 2014 ESPY awards show. No, I don’t mean J Biebs. I mean Drake. The actor-turned-rapper performed a great opening act, giving shout-outs to his athlete friends and poking fun at a couple of their reputations.

But what was really special about the ESPYs was Stuart Scott’s acceptance speech. Scott received the Jimmy V Perseverance Award and delivered a heartwarming speech about his battle with cancer. Don’t be surprised if his speech completely changes your perspective on life.

viral-video-of-the-week

“When you die, that does not mean that you lose to cancer. You beat cancer by how you live, why you live, and in the manner in which you live.”

 

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote!

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