Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.
Facebook Gives Users More Control Over Their News Feed
Watch out! Here comes another hurdle for marketers. Late last week, Facebook announced that the new News Feed controls will allow users to unfollow pages and people with even more ease. While users used to have to go into their settings to “unfollow” people, they will now be able to simply click to hide a post and then choose if they want to unfollow that user. If they do this, they will not see any of their stories in the News Feed anymore. Although this may improve the user experience, it still remains to be seen how much this may influence marketers who try to get their content spread as wide as possible.
Simplifying The Terms And Policies On Facebook
Have you ever been stuck reading the old Facebook Terms and Policies for 30 minutes trying to figure out exactly how to control your settings? Don’t worry, we’ve all been there. But struggle no more! Facebook has simplified or “dumbed-down” its policies with the new “Privacy Basics”. This new feature allows users to easily understand commonly asked questions, and learn tips and how-tos on managing their settings on Facebook.
Introducing “Say Thanks”
Millions of people connect with friends and family on Facebook every day. They build relationships, strengthen bonds, and share stories that shape their lives. Well now it’s time to celebrate those relationships by saying thanks with Facebook’s new experience that allows you to create and send personalized video cards to friends and family. All you have to do is visit facebook.com/thanks, create a video card, share it on your timeline, and your friend will be tagged. It’s almost Thanksgiving, so why not “Say Thanks”?!
Twitter Tries To Get Back In The Good Graces Of Google Search
In 2009, Twitter signed a deal with Google that allowed Google access to each and every tweet produced on Twitter in real-time, or what is commonly known as Twitter Firehose. This helped Google launch a popular service called Google Real Time Search. Equally as important, it allowed Twitter’s content to star as the central social platform for the service. However, a rough falling out between the two companies led to a break in Twitter Firehose, and Google Real Time Search being cut off. Fast-forward to present time, and Twitter has recently said it wants to focus more on generating SEO traffic. Only time will tell how Twitter plans on accomplishing this new plan, but one thing is for sure: if Twitter had not fallen out of love with Google, they most likely would have plenty of SEO traffic to go around.
Male Users On The Rise
It would shock no one if I said Pinterest has a far larger percentage of female users than male. In all honesty, most of you would probably look at me with a blank stare and say “Duh…”. But it may be a surprise to some if I told you that more men use Pinterest in the U.S. than read Sports Illustrated and GQ combined. It’s true, I swear! Earlier this week, Pinterest released a few facts on its recent growth in terms of male active users, and while they didn’t release exact figures for the public, this change can only lead to bigger and better things for companies that are utilizing Pinterest for their business.
Google+ Mentions Will Now Be Easier To See
It’s been a few weeks since Google+ has made our blog post, but this week it was announced that desktop users can now see all the mentions they receive on their Google+ page without clicking on the notifications tab. Instead the mentions tab will be located at the top of your stream for easy access. It’s not big news, but we had to give Google+ some love.
Edit Your Captions On Instagram
Have you ever had to repost an Instagram pic because you realized you spelled something wrong in your caption? Raise your hand. Now that may be a stupid question because we can’t see your hands, but we’re assuming all of them went up. Well, stress no more! Instagram released an update this week that allows users to go back and edit captions on posts. Again, this may not seem like big news, but it will save a lot of people a lot of frustration with their selfie typos.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!