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Hey folks, welcome to another smattering of SEO news; the last one for September! As both the month and the quarter wind down, the SEO news is still pumping along at full speed, and today we have some playful stories to help usher in the Fall season. With that said, let’s dive into a pile of SEO news leaves!

 

Google News:

  • Users Can Now Opt Out Of Google+ When Making New Google Accounts – Signaling what looks to be a positive change in direction, Google is now allowing new users of its services to opt out of creating a Google+ account if they don’t plan on posting anything publicly, say to YouTube or Google+. This way, if they just want to use Gmail and Maps, they can without being forced onto a social network they didn’t want. Hopefully this makes Google+ a better place overall in the future by being a place full of people who want to be there rather than people who feel forced to be there.googlebot-blinking
  • Your Site May Not Rank Well Because It Doesn’t Impress GoogleBot – In an exchange on Google’s Webmaster Help forums, an adult website owner was complaining about how their website couldn’t seem to rank well in the search results. Google’s ubiquitous John Mueller replied saying essentially that their site is so similar to so many other websites that it “doesn’t impress GoogleBot much.” This really isn’t news to anyone who works in the trenches in SEO, as we try to tell people to make their sites valuable and authoritative for users all the time, but it’s nice to hear it from someone within Google itself.
  • Matt Cutts Taunts Black Hat SEOs From His Vacation – Hot on the heels of the news that Google was targeting private blog networks with manual actions, Matt Cutts – who is supposedly on vacation – sent out a playful Tweet that seemed to be all but taunting black hat SEO professionals – and I use the term loosely – to apparently break the spirits of these individuals. We’re not sure if it’ll work, but it’s sure interesting to watch.
  • Google Announces Structured Snippets – Google launched a new enhanced type of rich snippet they’re calling “structured snippets”, which, when used correctly, will pull relevant facts from web pages into individual search results. This includes product data, prices, and whatever else Google can pull that is relevant to a search query. Google’s own algorithm, mixed with data from the Research and Web Search teams, are pulling the data to make these snippets possible. No information was given on how to incorporate these, but from what I’m reading, it looks like it’ll be done on Google’s end, which might make this much more broadly applied than basic rich snippets are, which have to be incorporated by the website owner or webmaster on an individual site basis.

google-structured-snippets

Other News:duckduckgo-logo

  • China Blocks DuckDuckGo, iOS’ New Default Search Engine – DuckDuckGo, which is a relatively newer search engine that boasts completely secure and private search, has been blocked by Chinese Regulators in all regions of the country. It’s not clear why the search engine, which is now the default on iOS 8 devices, was blocked, but the engine is in touch with Chinese officials to try to remove the block.
  • Bing Announces Responsive Design For Image Search – Image searching has always been one of the best things about Bing, and now they’ve improved that experience even more by making their image search Responsive. This new design means a better experience for both smartphones and tablets especially, as results can now be easily scrolled through. In testing it on my Nexus 5 and in Chrome on my MacBook Pro, the new image search works splendidly, so go check it out.

See you all back here next week!

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Social Media

A Smorgasbord of Social Media: 9/19/14
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Client Infographic: Chan Luu
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