November 13, 2014
Hello my friends, and welcome to another Smattering! It’s a light week in SEO news, but there are some fun tidbits in here. Check it out!
- Possible Google Update Occurring? – According to Search Engine Roundtable, webmasters over on Webmaster World – one of the best places to gather and discuss these sorts of things – are noticing tremendous volatility in their search rankings. They’re also noticing changes to quality scores as well, just days apart! Tools such as SERPs and MOZCast also noticed some volatility earlier this month, but the other similar tools were more steady, so it’s tough to say with certainty what’s going on. We’ll keep an eye on it though.
- YouTube Music Launched, Subscription Service Coming – YouTube recently launched its own music portal, which not only plans to allow users to listen to full albums, but also seems to create mixes based on videos you recently watched. For example, it knew I listened to Ambrosia lately – don’t judge me – and that’s one of the mixes it’s created for me. Soon YouTube will also apparently launch a subscription service to allow for background streaming along with Google Play support. Very cool!
- Bing: We Likely Won’t Make A Dent In Google’s Market Share – While this isn’t really news, per se, it’s interesting to note that Bing’s Director of Search, Stefan Weitz, admitted that they likely won’t take a share in the “pure search space.” What they DO plan on, however, is learning to make search more integral to people’s lives, weaving the technology into things people are already using. Sounds fascinating to me, if they can pull it off, of course.
- Facebook Organic Search Primarily Focuses On Users, Not Businesses – In a recent Q&A, Facebook CEO Mark Zuckerberg was asked about the focus on their organic search. Zuckerberg said that their organic search will always focus more on users and their content over business-related content. Zuckerberg suggested that businesses should post really good, useful content if they want to be seen more in users’ News Feeds, which is a great idea if you ask me (I know you didn’t, but here we are).
- Twitter: Search Engine Friendliness Equaled More Traffic – In an interesting story, Twitter recently noted that due to a change in their hashtag pages, traffic to their site increased dramatically. According to results shared at a recent Twitter event, making hashtag pages more friendly to search engine spiders apparently resulted in a tenfold increase in traffic from logged-out users alone (7.5 million users per month versus 75 million). This just goes to show you that clean, usable pages are insanely important in heightened search engine friendliness.