Archive for June, 2008

Mozilla NBA Jam Rules

Friday, June 27th, 2008

Last week, Mozilla released their new version of Firefox, Firefox 3. In addition to a snazzy new look, Mozilla has added a great deal of new features to make the user’s internet browsing experience as comfortable as possible.

On the surface, you’ll notice some handy new tools, such as the “smart location bar” and “one-click bookmarking.” The new location bar is a very impressive addition in that it learns the more you use it, dubbing it the “Awesome Bar”. Over time, it adapts to your preferences and offers better fitting matches. It also includes an autocomplete function using your browsing history to try to match sites you have already visited. The new bookmarking tool allows users to click on a star icon at the end of the URL to bookmark a site. Again, this tool learns as you use it. The more you use your tags and bookmark names, the more the system will adapt to your preferences.

Where the new Firefox really shines, is under the hood. The most noticeable feature Firefox 3 has to offer is its performance enhancement. Improved memory management has fixed hundreds of memory leaks, cleans unused memory, and keeps memory usage under control. This not only keeps Firefox running smoothly, but helps your overall system performance by using less of your computer’s memory. The noticeable attribute here is FASTER! We get a faster page load time with a new page rendering and a new layout engine included with faster JavaScript. We even get a new graphics engine with improved text rendering.

According to newsday.com, the new version of Firefox was downloaded more than 8 millions times in the first 24 hours it was available. Downloads came from over 200 countries including the US, Germany, Japan, Spain and Britain.

So, if your reading this blog in ie6 please please please! download your FREE copy at http://www.mozilla.com/en-US/. I Promise it will make both our lives so much better!

Perspective of a Prospect

Friday, June 27th, 2008

Orbit of Halley's Comet

Photo Courtesy of Cartage.org

I’m sitting in a red colored modern desk chair in ventilated room the size of a California king mattress. There’s a large white plastic desk in front of me that is shaped, after avid inspection, inordinately similar to the orbit of Halley’s Comet. Amongst the four sky blue walls surrounding me rests a television display, to which my once prized but now kind of boring laptop is connected. “The blue room,” as it is most commonly deemed here in the Wpromote office in El Segundo, CA, usually houses those looking to watch The People’s Court while they eat lunch. I’m elated to inform you that I’ve taken the liberty of inhabiting our special and relaxing “blue room” to momentarily separate myself from my friends and co-workers, and write my first addition to the Wpromote Blog.

My name is Brett Dierker. Let me tell you why I’m feeling a little like a communist.

In this addition, I wish not to join my colleagues in their success of informing our readers of the latest and juiciest internet and technology news (this is purely because I don’t feel I’d be able to holistically articulate a current event as well as they have). Instead, I would much rather force upon the reader a glimpse into a train of thought of a Wpromote Intern – a source whose reputability could and should be questioned. What I am set out to do here can be outlined with a question: When I come to work, am I working more for our clients, or more for my co-workers?

Without hesitation, I can say that the major motivating force behind my daily work is how it will be received by my department and co-workers. This, on the surface, is inherently shallow – but I feel like there may be some weight and purpose to working for your co-workers instead of directly for your clients. For clarity’s sake, I leave you with an anecdote.

When I first started to work for Wpromote in the summer of 2007, the first thing I noticed was the very apparent and almost overwhelming sense of camaraderie in the office. It seemed at that time that the various departments, all tightly knitted together (with quite a heavy workload), had little room for error or miscommunication. Our management was quick to accommodate any blips or interpersonal blemishes, because they were keen in their realization that grudges or drama between the few employees of a place that deals with many clients could be incredibly detrimental. Also, there was this uncanny work ethic that was prevalent in everyone, and I honestly couldn’t figure out where they were getting their motivation. I still to this day don’t know why the rest of my co-workers work so hard, but do know from that point on (and still to this day), I’ve received most of my motivation from my aspiration to lighten the load of my friends and co-workers and to make them more comfortable (and enjoyable).

So, say one of my tasks for the day is modifying a client’s meta titles & descriptions. I’m not sitting here stoked out of my mind because that client is going to rank higher in search engine result pages - I’m more stoked that I’ve adequately lifted a portion of the workload from my department. Now, I’m not sure if this is a “bad” thing, but I feel justified arguing for it in following manner: With the utmost sincerity, out of all the clients I’ve indirectly worked for, I’ve never had the pleasure to actually converse with any of them. I could only hope that if I were to actually chat with them, that we could share kind greetings and congratulatory salutations for our respective contributions to each other.

But, more than likely, the situation above is not going to happen. In good stead, I share kind greetings and congratulatory salutations with my various bosses & friends. I mean, is it so uncommon to want work for the people you see every day, to accomplish the collective goal of company growth? Over the past two years working with Wpromote, like it or not, I’ve learned that the best way to do business is to show strength of character not primarily to clients, but to your fellow employees instead. This place doesn’t run solely because of one person. With the type work we do, the assignments we get, there’s no room for just one hot shot. It runs because we feed off of each other’s work ethic, and want to prove to each other that we all have something substantive and novel to contribute. The product is absolutely phenomenal.

Some of the Wpromote Comrades

It’s refreshing to, every once in a while, analyze why you do some of the things you spend so much of your day doing. I’ve found that there are few occurrences more terrifying than getting lost in complacency and monotony, and I feel comfortable saying that I’m ever so lucky to work in an environment that fosters the contrary of such.

Until next time,

Computers Are Our Future

Thursday, June 26th, 2008

In a recent article by Arik Hesseldahl he writes that jobs in the technology industry are increasing in numbers and the salary just keeps getting better, so high school and college students should think about majoring in either computer science or engineering to be ready to get a job with computers.  When I first read this article my initial reaction was that: a) I don’t need another person telling me my English literature degree is worthless, and b) that it would have been very poignant fifteen years ago when we were pretty sure this whole internet thing might take off.  However, one very staggering statistic presented is that there is a, “20% drop in the number of students completing degrees in computer-related fields, and the number of students enrolling in these programs is the lowest it’s been in 10 years…” (Computing Research Assn.)   Now this isn’t fifteen years ago and we all know the importance and job opportunities that technology presents, so why as Americans are we so unwilling to see the reproductions in the lack of interest in tech jobs from our youth?

The problem starts in our schools.  With cutbacks taking place across the board in education many schools are left without any sort of technology at all, and anyone who has skill in either science or math can make a lot more money doing something other than teaching.  Bringing computers and internet connections into schools is important, but it is completely worthless without the proper education behind it.  The solution then comes from making teaching jobs more competitive in the market.  As it stands right now, if someone majors in either English or history they have very few job opportunities after college, so teaching becomes a reasonable solution; however if you major in a science or mathematics you can make significantly more money elsewhere even if you aren’t very good at what you do.  So as it stands right now schools are much more likely to get better history or English teachers than science or mathematics teachers, so children are going to be naturally inclined to like the humanities more.  By bringing more money into a teacher’s salary we are going to see better skilled math and science teachers, and then a larger job pool and more properly trained employees in the technology field.

If we don’t act, and act fast, America will soon be surpassed as the most powerful country in the world simply because we didn’t want to pay the taxes to give our children the tools to compete in the modern world.  Other countries like India see the progression of the world and are staying on top of it while we quickly fall behind.  Many companies bring in foreign employees not only because they are more readily available but because they are simply better; they are better trained and have a stronger work ethic than the majority of people here.  If our priorities aren’t changed, we will soon be known as the once great nation of America.  But if it’s any consolation, at least the poetry written about our past importance and excellence will be very well done.

Bandwidth Revisited

Wednesday, June 18th, 2008

So this will be the second time I visit the subject of internet speeds. Last time, it was to condemn the US for being way behind most other places in the world in terms of internet speed and price. We have seemingly fallen by the wayside compared to other internet savvy countries. There is hope though! As if Verizon read my blog themselves (psyche!), they are starting to roll out much bigger and better internet options for the US to dabble with. A news headline from Engadget said it all, “Verizon pushing FiOS internet to 50Mbps throughout US.”

The initial reaction to this should be nothing short of gleeful heel-clicking leaps into the air. 50Mbps is a lot of bandwidth to play around with, and a lot more bandwidth than we are used to dealing with. It’s important to note that recently Comcast started doing “tests” of 50Mps in certain areas as well, and it is very likely that this competitive edge is what thrusted Verizon forward with their own plans. Rumors have it that the 16 FiOS enabled states in the US could have the option to go to 50Mbps by as early as next week, though with a hefty price tag. Verizon’s new service seems to come along with an annual contract at about $140/month.

What is especially neat about all this is that they aren’t just rolling out some big new plan and leaving a giant disparity between the FiOS services they offer. Accompanying the release of their new plans, Verizon also is going to be upping the scale of their existing (lower bandwidth) packages. They are respectively boosting their lowest and middle plan bandwidth speeds from 5 and 10Mbps to 15 and 20Mbps. This means more internet for everybody, and I don’t think anyone is going to complain about that.

It’s funny to think that maybe all it took for the US to really upgrade their internet infrastructure was one company to say “we will try it first,” that makes everyone else go, “Oh man! Better get our ducks in a line and get competitive.” I don’t mind though honestly, as long as it is finally happening. The idea of more people having better internet speeds just seems to suit the lifestyle of most of America as well as the direction of the lifestyle of most of America.

I believe this is what we call a Win-Win.